Hannity Bests Maddow In First Month At New Time Slot

Forbes reports:

Fox News Channel’s Sean Hannity went head-to-head with MSNBC’s Rachel Maddow, and it wasn’t even close. In October ratings released Wednesday by Nielsen, Hannity dominated cable news, finishing in first place with 3.2 million total viewers, well ahead of Maddow, who landed in third place overall with 2.5 million total viewers. Fox News’ Tucker Carlson took second place with 2.8 million viewers.

Hannity’s rise to first place ends a strong run by The Rachel Maddow Show, which had finished the third quarter of 2017 as the No. 1 show in cable news, the first time any MSNBC show had finished first in the Nielsen ratings for an entire quarter. Fox News’ reworked prime-time lineup, which moved Hannity to 9 p.m., meant Hannity and Maddow would compete directly–and so far, Hannity’s winning that matchup.

Among viewers 25-54, the key demographic coveted by advertisers, Hannity was first, with 686,000 viewers, followed by FNC’s Tucker Carlson (581,000) and Maddow (558,000). The Rachel Maddow Show was the highest-rated non-Fox News show on cable, and the only one to break into the top five in the key demo, which included Fox News Tonight in fourth place (468,000) and The Story with Martha MacCallum in fifth (450,000).

  • j.martindale

    The novelty will wear off.

    • gaycuckhubby

      I dunno.
      Fox routinely beats msnbc

      • FAEN

        Not lately.

  • SkokieGuy [ChicagoAdjacentGuy]

    Does anyone khow many homes have Fox available vs. MSNBC?

    I thought that Fox was part of more basic cable packages, hence a wider potential audience.

    • CanuckDon

      I have one of those Roku players (took me a long time to figure out how to use it) and have the Youtube channel on it. On there, I was able to watch a live stream of MSNBC for awhile but for the last few weeks, there wasn’t one. Lots of FOX livestreams however.

      • Southeast PDXer

        I use this in the hotel gym when the TV is unavailable: http://www.hulkuscc.com/watch-msnbc-live-streaming/

        • CanuckDon

          Great….thank you!

      • I watch the occasional story from cnn or msnbc on youtube, but overall I don’t miss it at all. I wasn’t better informed from watching cable news. Just more depressed. I read my news these days and find I get far more information than the people watching cable.

    • ArchiLaw

      In my area, Fox is part of the basic package, but MSNBC is not.

      • FAEN

        You must live in a Sinclair Broadcasting part of the country.

    • AJ Drew

      I don’t know the numbers, but I’ve worked rural areas and there is no need for cable; an antenna will get you Fox pretty much anywhere… CNN or MSNBC, no.

      • TominDC

        Are you sure you’re not confusing Fox “News” Channel with local Fox affiliates?

    • GayOldLady

      There is the Fox Broadcasting Network and the Fox Cable News Network. Where I live in the South, Fox Broadcasting like NBC, CBS, ABC are part of the local affiliate lineup and are part of Basic Cable, but Fox Cable News Network is in the same tier as MSNBC, CNN, CNBC. You pay extra for those.

  • Todd20036

    I really hate this Nazi

    • FAEN

      Still waiting for his volunteer water boarding. You know to prove that it isn’t torture.

  • WeRTheSquirrels

    How can Hannity AND Fucker both be going against Rachel?

  • bkmn

    How many were Russian bots?

  • gaycuckhubby

    This explains how Trump still has over 30% approval

  • IAMBOWLINGQUEEN

    People also gather around to look at a car accident : Rubbernecking.

  • Rex

    You know what they say about a train wreck.

    • bzrd

      it only happens once unless you’re a republikunt?

  • drbrentzenobia

    While I am horrified by Trumpism, I’m even more concerned by what we progressives are not spending as much time talking about: global warming and unmistakable signs of a sixth mass extinction event unfolding all around us. The peril we face is that, by investing all our emotional energy in despising Trump, mocking his supporters, and playing meaningless political gotcha games, the clock is ticking; and the time is getting very late.

    • greenmanTN

      Concerned are you? Very VERY concerned?

      • drbrentzenobia

        “Extinction level event” concerned.

    • RyanInIllinois

      I, too, am concerned about the ecological disaster unfolding before us. However, I have no idea how we could possibly prioritize it with a presidential administration that has no interest in addressing it at all and which will never be convinced to do so. Also, I don’t think it’s a meaningless gotcha game to get rid of this fanatical administration and replace it with something else.

    • GayOldLady

      I understand your concern, but JOB 1 is getting rid of the biggest danger to the planet, Donald J. Trump. It’s like trying to find a cure for cancer while you’re hemorrhaging to death. First we have to stop the bleeding, then we’ll take on the cancer.

    • For one thing, where are all the insects. Remember washing your car and scraping off dead insects? Washed your car lately? No bugs. None. WTF? There are stories on this but by and large it’s been ignored.

  • distributorcap

    this “battle” is ridiculous – first virtually no Maddow viewers watch anything on Fox in prime time – it wasnt like Maddow viewers ran to Hannity when his unwatchable show moved to 9p – it was just more Trump zombies who didnt fall asleep at 10p (on the East Coast). People who watch Hannity (and Tucker and now Laura Ingraham) – have to be constantly reassured that their insane devotion to the orange POS slimeball is OK – and the three musketeers of Pravda aka Fox News are more than happy to oblige feeding the masses their daily Soma.

    Other than there daily dose of Rush and other assorted loons on the AM radio – the Trump-a-holics dont have a lot of places to go to be constantly reassured they are OK.

    • Lizard

      Yeah, good point. People who oppose Trump don’t need hosts like Rachel to soothe them…they have, you know, reality for that. Trump supporters, on the other hand? Not so much.

    • Tatonka

      Most Fox viewers that I know have the channel on 24/7. Nothing gets inside the bubble, and they never tire of confirming what they already believe.

      • Not 24/7 but when they turn on the tv it’s the first and last channel they watch. I also would NOT recommend anyone do that with msnbc or cnn either. There’s less news on cable news than their is music on MTV these days. They chew on one story for three days and then move on to another one. You’d be better informed from watching a 30 minute evening news broadcast and FAR better informed from reading a newspaper (online or print).

      • Lazycrockett

        I have an aunt and cousin that only watches Fox except for an hour in the afternoon for Days of our Lives. They don’t even turn the tv off at night, so the gangs won’t break into their house. They live in rural america where the only gangs are a couple of coyotes passing through. Oh and they’re gun nuts.

  • GayOldLady

    Let’s see how he does next month when he doesn’t bring on Bill O’Reilly. Or lets see how he does when his nightly conspiracy theories fall flat on their ass. These viewers are looking for batshit crazy, not truth and they’re getting it in big doses with Hannity. When the Mueller investigation goes nuclear and proves their theories empty, those numbers will go down along with the hopes of their viewers.

    • RaygunsGoZap

      I bet O’Reilly is back next month.

      • GayOldLady

        I doubt it. There was considerable outrage over O’Reilly, so I think they’ll cool it for a while.

  • shellback

    People. Are. So. Fucken. Stupid!

  • greenmanTN

    Hannity gives his audience what they want.

    https://media.giphy.com/media/valmOHITywQ5W/giphy.gif

    I am a bit surprised by the 25-54 demographic though.

    • RaygunsGoZap

      i can relate. Then i remember who marched in Charlottesville. That demographic. (and the younger bracket below it).

  • Fifth-and-a-Half Element

    How many of those were in businesses and senior care homes that leave Fox on all day?

    • RaygunsGoZap

      Good point! Aren’t all federal office televisions now set to Fox?

  • RaygunsGoZap

    And yet Fox’s ad revenue was down 17% last month whereas MSNBC was up 2%.

    More POS Americans are self-soothing watching this lying scumbag than normal Americans watching Rachel, but advertisers aren’t playing.

    In a year or two, Hannity will be radio-only and Maddow will continue a television news career.

    • SoCalGal20

      That’s because while Rachel may be pulling 500,000 or 1M fewer viewers than Hannity on a given night she is usually tied with or beats him in the demo, meaning a larger percentage of her viewers are in the demo companies are willing to pay ad money for.

  • JackNasty

    Fox News makes stuff up and its gullible viewers are addicted to the malicious misinformation they can’t find anywhere else.

  • Denis

    As much as I love and value Rachel, her show format can be problematic. Often, she will have several segments explaining why something is important which might include a history lesson, something most Americans desperately need, before actually getting to the topic at hand. This isn’t necessarily the best way to present news. I’ll find myself getting bored or mentally tuning her out while searching for more immediate updates on my phone.

    • Southeast PDXer

      Historical context is so important, so whenever Rachel does it, I appreciate it. I can see how others might not, however.

    • Yes, but at least it’s fact based and not someone talking out of their ass speculating about what someone really means by what they said or guessing what will happen next (and almost always being wrong). A few commentators are a good thing, but that’s almost all there is on cable. Real news is Richard Engel (or someone similar) reporting from where something is happening. If you are behind a desk you are not a reporter and what you are doing is not news.

  • Blake Jordan

    Well basically all the bigots have is Faux News, while the rest of us can split over MSNBC, CNN,…

  • Mike C

    I really don’t think she lost any viewers to Sean Hannity. If you’re watching Sean Hannity then the Maddow is show is probably way, way over your head to begin with.

    • Blake Jordan

      It is not like deciding about which tv series (entertainment) you want to watch live…

      You are either the sort that wants (mostly) fact based news, or you want to be lied to, and have your prejudices against minorities amplified!!!

  • BlindBill

    I do not watch tv, but I do watch Rachel…at my convenience on YouTube ….. I think perhaps a lot of people do that ….. Watching a show at the time some network schmuck dictates is so 1950s

    • Ross

      I, too, can only watch Rachel on YouTube.

    • Lazycrockett

      Younger generations for the most part get their news from the internet not cable.

      • Cable is too expensive. I spend most of my time around people 30 years younger than I am and listen a lot to millenials. (Don’t believe all the crap you hear about them. It’s mostly not true and frankly the same shit they said about us at that age.) I don’t know any of them that have cable. It’s too expensive. They pay for internet at home and watch things on youtube or maybe have a Roku or Amazon Prime or Netflix or something else. Those things cost enough as it is. Cable is horrible and getting worse and the cost keeps going up. They can’t afford it. It’s not the 80s when people spent money they didn’t have to pretend to be richer than they are. That’s over. Cable is a failing business model. Also, they are the worst when it comes to customer service, but why bother since they are all virtual monopolies. If I were a cable only channel I’d be concerned. HBO and Showtime already have streaming options. Fox News is doomed as its audience is very old. (Look at who advertises if you want a clue as to who is watching.)

        • JAX

          As a millennial, I thank you for the astute observation that we are not as bad as we are portrayed.

          Our interpersonal relationships are horrible. But, we’ll figure that out in our late 30s/early 40s. 😉

          • You navigate a very different social world than I did. In some ways it’s better and in others its worse. Yes, a lot of you are better at dealing with people via an app than one on one. Is that really bad? Yes, when you’re dealing with old people who find “no problem” insulting as a reply to thank you, but times change and social customs change with them. My only real complaint is handwriting, but I’m just going to have to get over it. It’s probably not a useful skill any more anyway. And besides, 25 years from now in some nursing home cursive writing is going to be our secret code that none of the staff car read. 🙂

          • JAX

            ha ha ha
            I was born early enough in my generation to be taught cursive.
            You won’t be able to foil me!

  • Rex

    This is a commentary on the educational level of Americans.

    • RaygunsGoZap

      Just like our government(s).

    • FAEN

      Or lack of.

    • Circ09

      Not really. Old people, that gravitate towards TV News commentary, still watch TV. Younger people don’t even have cable anymore.

      • Berdawn Hutchinson

        I don’t think that 25-54 is THAT old?

        • Roy Biv

          Those people, me, don’t even have tvs.

          Anyone who still does is “old.”

          • SilasMarner

            So if I own 3 TV’s that must mean I’m REALLY old. LOL

  • Ross

    One of things these polls ignore is that the right ONLY watches Fox.

    The left watches MSNBC and NBC and CBS and CNN and other stations. Thus, the numbers get diluted.

    What the polls should detail is that while 3.2M people watched Hannity, 6.7M (I am making that number up) did NOT watch Fox.

    • GayOldLady

      That’s a great point, Ross.

    • greenmanTN

      Anecdotal, but every person I’ve known who watches Fox watches it ALL THE TIME. It’s constantly on.

      • It’s also on in restaurants and other public spaces in much of the country. Whenever I see that I turn around and walk out the door. They obviously don’t want my business.

        • MusicBear88

          Almost every car dealership’s service department, even here in Massachusetts, has FOX news on. If there are multiple television sets, CNN is common too.

        • Guest

          I do too. I f I go into a bar and it’s on I ask them to change it. If they don’t I leave.

        • KevInPDX

          Tire dealers and auto service lobbies in TX. Austin even!?

        • Steven B

          kudos. I do the same thing. But that strategy is more effective if you let the business know that you’re leaving because of what’s on the TV.

          • I’m usually in deep teabagistan when this happens. They get more business from having Fox news on. I remember years ago stopping off for lunch and Rush Limbaugh was on the sound system instead of the usual Muzak. While I’m eating? No. But they get business from that not lose it.

      • jmax

        My father only knows two stations on his DirecTV – Fox News and The Weather Channel.

    • FAEN

      Good point. And a pleasant morning to you Ross.

    • Halou

      The same thing I said about Iran’s last election, they stumped up nearly a dozen “conservative” candidates and only one “liberal” candidate, relatively speaking of course. Intending to show off how hardcore Islamist they were, look at all these candidates… But come the election day all the people who wanted to hang homosexuals but didn’t care about what women were wearing voted for one guy, and all the people who didn’t care about the gays but were angry about women being allowed to dress in anything other than a ballot box costume, they voted for someone else. The liberals were given no such diversity of choice.
      The Revolutionary Guard, theological council and reactionary majority just had to sit down and accept the consequences of their collective decision.

    • Bambino

      Not to mention there is a whole segment if not generations that do not watch the traditional broadcast news.Like newspaper, television news broadcast is dying. It’s the reason why the MSM is bombarding us with sensationalized events of the day rather providing investigative journalism.

    • David Brian Holt

      Another point is that people on the left tend to read newspapers. Personally, I hate watching any cable TV news.

    • jerry

      This is only cable news…every network evening news show has 10 times that amount of viewers. So it’s a rating among Fox, MSNBC, and CNN.

    • BuckyB12

      Old people who fall asleep before 10 pm now have a chance to see Hannity an hour earlier, so they’re taking advantage.

  • Matt

    So, this is basically saying that more people who watch cable news prefer to be lied to than get ACTUAL information. Got it. And I’m not surprised, either.

    • RaygunsGoZap

      Exactly. Hannity’s numbers include that 79% of Trump supporters who say that want him to continue as president EVEN IF it is conclusively proven he conspired with Putin.

    • GayOldLady

      Hannity is way off into conspiracy theory. He’s riding the Uranium deal at the moment so that will be something he can hype until it isn’t. That’s how Fox operates. They jump from one fabricated conspiracy theory to another and there are a lot of people who enjoy the titillation that comes with believing batshit crazy bullshit like The Rapture and shape shifting lizard/people who eat babies and rule the world from secret locations around the globe. They’re all fucking crazy and that’s the Fox News audience.

  • Bob_Barnes

    Conservative news is spread out among 1 network, FOX.
    Non-conservative news is spread out among CNN, MSNBC, HLN, ABC, CBS, ABC.

    So statistically, FOX comes in last.

    • Stuart Wyman-Cahall

      Doesn’t that play into the conservative mantra that our media is biased towards liberalism? Has the needle moved so far to the right in our country that all of the above but Fox is so damn liberal? Here’s some news. Our media is corporate run. All of them, and that includes MSNBC, are hardly liberal. There are a ton of disgruntled establishment REPUBLICANS appearing on MSNBC these days. Some are hosts. Many are guests. That’s hardly being liberal.

      • Yes, that happened 40 years ago and has been shifting further right ever since. Obama and Clinton would be center right in most of Europe. That’s how far our politics has shifted, but they are labeled far left even by the mainstream media. Everyone panders to the far right because that’s almost half the country. Also, liberals get upset when they are criticized by the right, even if it’s bullshit. The right is proud of liberal tears and actually does and says things only because moderates and liberals will hate it. That’s what it’s come to.

  • Anastasia Beaverhousen

    Yeah, but Rachel can still kick his ass in a one on one…

  • FAEN

    Why are so many people living in Cluster Fox fantasy land?

    • Lizard

      Because that’s all they have. Progressives or even conservatives who don’t support Trump have plenty of other stations to choose from.

  • Dave F.

    I don’t put much stock in anything from Forbes. They just like their pundits to generate click bait. The article didn’t reveal the source of the figures (typical of Forbes pundits). Also, wasn’t TRMS the big money maker compared to Hannity last month – thought I read that recently.

    If you ever read the Macalope’s column on MacWorld you’ll find a lot of colorful descriptions of the Forbes punditry.

  • boobert

    I can proudly say I NEVER watch fox.

    • Rex

      You’re not alone.

    • Todd20036

      I do watch the SImpsons, tho

  • Boy Elvis

    Sane person speaking rationally in one corner, insane thing screeching in the other corner. We all know where more people are going to look.

  • Natty Enquirer

    Nielsen is not really a popularity poll. With so much media fragmentation, it’s more about the demographics. The old days of “Who won the Nielsens?” are behind us.

  • Of course conservative shows on cable do better. Does anyone under 30 have cable? Under 40 even? None that I know. (I know some do but cable is going to skew older because young people aren’t willing to pay $200 a month for 300 channels of crap.)

  • Bambino

    Bullshit is always more entertaining. It’s the reason Hollywood thrives. Fox is like the National Enquirer for those who seeks shock values. Like a roadside accidents when they want to escape from reality. Unfortunately, the network and the like of those right wing sites have blurred the line of reality and fiction.

  • Publius

    These are pointless metrics. They’re not political polls or measurements of any kind that matter. People slightly preferring one show over another isn’t cause for celebration or sadness. It’s TV. It’s entertainment.

    • Among a small group who watch news rather than an entertainment show on cable in the evening as it airs live. I don’t even know anyone who does that any more.

      • Publius

        I don’t watch those shows at all, MSNBC included. I know these shows make people feel informed, but I personally can’t stand opinion journalism.

  • Halou

    Let’s not forget that Hannity was moved from his previous time slot to an easier one because he wasn’t pulling in the numbers (nor the ad revenue) he used to.

  • AJ Drew

    So. In terms of ratings “wow!” factor, Beck begat O”Reilly who begat Hannity, and somewhere in there was Gretchen and Meghan (eww, lady parts, don’t count,) so… what’s the take away? Fox viewers are loyal to their pablum?

  • SkokieGuy [ChicagoAdjacentGuy]

    “…O’Reilly reached out to Sinclair about potentially getting a job earlier this year. However, Sinclair CEO Jeff Ripley said that the company wanted nothing to do with him.”

    “He did approach us, but we do not have any interest in hiring him,” Ripley said, according to Lazaroff.”

    https://www.rawstory.com/2017/11/bill-oreilly-tried-to-talk-sinclair-broadcasting-into-giving-him-a-job-and-got-rejected-report/ https://uploads.disquscdn.com/images/6dce0bd99123c1826be79fd628695df4c4e8f48a1cbc62842c0e792da4b4d411.jpg

  • SoCalGal20

    Hannity and Tucker draw all the old people. Rachel beat them both in the demo on Monday night.

  • Buck Starr

    Nothing draws viewers like hate and intolerance in my part of the country (Texas). Everywhere I go it’s FOX NEWS all the time. UGH!

  • Tomcat

    So, this only proves ignorance is bliss.

  • KP

    Rachel loses me some nights when she over explains something then comes back from a commercial break and over explains it again and then maybe a third time with the actual segment or the guest. Or when she starts teasing a story continually but it doesn’t appear until the final segment. Another thing is Rachael connecting the dots from the Tea Pot Dome scandal (or something earlier) to something current when it really has little relevance. (she’s kind of like her own Hype man) I’m glad for the DVR to FF. Lawrence O’Donnell does a lot of it much better.

    • I’d agree on some nights, but not most. Usually I find her historical context is awesome. Sometimes it’s unnecessary. And yes, she can rephrase one or two too many times. Sometimes I’m grateful for that, since I tend to multitask, and often miss the point the first time.

  • kirtanloorii

    Of course he beat her. The GOP bubble is a fucking circus right now. And circuses are highly entertaining.

  • Tomcat

    Fox viewers love being peed on.

  • Tomcat

    Rachel’s viewers are smart fellers and Hannity’s viewers are fart smellers.

  • AJ Drew

    So, the over-the-air only folks (no cable or not willing to pay for it, and very honestly in rural and not so rural areas OTA is all there is and FOX has capitalized upon that,) are not surprisingly Fox viewers, and they trailed off after O’Reilly but have come around for Hannity, cuz um, wtf else is there to watch if Fox is the only thing available?

  • Adam Stevens

    If you aren’t watching a bit of news from EVERY source, you’re probably an idiot.

    Or a Republican.

    • canoebum

      I won’t watch Fox News, not for any reason. The channel is actually blocked on my tv so I don’t stumble onto it by accident. I see enough of their lunacy here every day.

    • I can’t watch Fox on a regular basis. It’s like watching Helter Skelter, the made for tv movie about the Charles Manson family and the Sharon Tate murders. Trump and Charles Manson are both fans of Fox News. https://uploads.disquscdn.com/images/cb6d836ba53a5b1baac8b03f8ac12aab83180edc7cb3de252a50187a779fc9f3.jpg

    • I used to sample FOX “News” on occasion. Until the Other Half banned it from our house! Now, I limit my sampling to clips online, but if it sounds “too good to be true” I always look for context and secondary sourcing.

  • RealityBass

    Hannity and Maddow competing directly for viewers? In what universe do people exist who sit down and 9pm and have to make up their minds whether they’ll watch Hannity or Maddow tonight?

  • Tomcat

    Watching Fox is like bobbing in the toilet for snacks.

  • JWC

    Hannity may have had larger numbers but not better quality

  • June Gordon

    I would like to see ad revenue vs. ad revenue.

  • DisqusD37

    As I stated in another forum: It sounds like redundant programming for Fox News, but you could air an hour of chimpanzees throwing feces and their viewers would make it chart at first in ratings.

  • Barry William Teske

    Fake Hannity Fake Bests Maddow In Fake First Month At Fake New Time Slot

    There fixed it…

  • Cucker “Dick” Tarlson

    Of course Hannity’s ratings went up. His elderly audience doesn’t have to stay up so late.

  • TheManicMechanic

    Idiocracy.

  • This really is not surprising. Cable prime time news trends older as anyone who watches it and sees the associated medical advertisements. People over 59 are more conservative than the population as a whole. – which is a primary demographic.
    What is surprising is this. in 2015, MSNBC’s news ratings were so bad- by far the lowest of the three networks – that serious consideration was given to completely abandon the progressive bent and make the network a “centrist” news channel. In short they were bleeding money. See the article here.
    http://deadline.com/2015/03/msnbc-ratings-all-time-low-fox-news-wins-cnn-1201402274/
    Now, CNN and MSNBC combined easily outperform Fox — and if anyone were to tell you in 2015 that Maddow would be challenging as the number 1 news broadcaster in 2017 people would call you crazy. Literally. Does anyone remember when O’Reilly talked down to her like she was some POS with low ratings a few years ago? Having Maddow compete with the top guys at Fox would make as much sense in 2015 as a Democrat challenging for an open Senate seat in Alabama in 2017. Impossible, right?
    So congrats to MSNBC and Rachel for a job well done!

  • Gene Perry

    Look, I think Hannity is a total schmuck … however … his base audience is VERY loyal … if Sean was on at 3 a.m., his fans would follow him. Sorry Rach!

    • A schmuck, and dumb as a rock. I hope some of his new viewers tire of his schtick before too long. He’s very (very, very, very) repetitive.

  • Mike_Bernard

    I doubt that many viewers were “converted” from MSNBC to Fox and vice versa, as I am guessing there are unique viewers. I’d be interested in knowing if the audience for the Fox person increased after the time was moved.

    • He gained viewers, but she didn’t lose any. All she lost is bragging rights (and Rachel doesn’t much like to brag anyway).

  • John

    Yes, but how many of Hannity’s viewers are Russian bots?

  • thatotherjean

    I don’t know whether it’s that Fox News is more widely available than MSNBC, or that a lot of people like being lied to–but either way, that’s pathetic news. The dumbing down of America has been going on for some time, and it’s working.

  • Daveed_WOW

    There’a big money in Hate.

  • -M-

    Don’t get discouraged, Rachel told us it wouldn’t last and I think that she’s still ‘highest-rated non-Fox News show on cable, and the only one to break into the top five in the key demo’ is significant and something to build on.

  • Steven B

    How is the comparison even relevant? It’s not as if they’re competing for the same audience. This is apples and oranges.

  • pleasebereasonable1

    There is no shortage if idiots in the US. That said, I personally can barely take Rachael. I’ll watch when some big news drops, but otherwise I find her format hard to take: Start with an analogy, beat it to death for 30 minutes, then gets to the real story which is wrapped up in 5, and fill rest with ads. If she would just do it in reverse I could get the story and get on with my life. I get that she’s got to fill an hour slot, but most of the time it just seems to drag…..

    • Ann Kah

      Rachel Maddow sees aspects of stories that escape most people. If you’re watching her for the entertainment of people with short attention spans, you’re doing it wrong.

  • infmom

    Look, even an Adam Sandler movie does really well when it’s first released.

  • Rachel didn’t lose any viewers to Lumpy. He’s just drawing more people who couldn’t stay awake until 10 (his old time slot). He’s *IS* winning his slot, but not at her expense.

  • RemusL

    Do these ratings include online viewership? I tend to watch Maddow clips on the web.

  • Nowhereman

    Hannity and Maddow are not competing–at least not with each other. Hannity is spewing lies and conspiracy theories and republican talking points. Maddow is doing actual journalism. I really can’t see where Maddow’s viewers will be switching over to Fox, nor can I see Hannity’s viewers switching over to MSNBC.

    • Gianni

      Agreed. The mindset of the viewers of each network is totally different. FUX News viewers hear just what they want to hear. That’s specifically why FUX feeds them so much of that bullshit. MSNBC gives their viewers the news about what is going on in Washington. I have never heard Rachel or Lawrence deliver any personal attacks against anyone of any party. They, of course, express themselves about what’s said and done concerning conditions and policy issues. Questions are raised when all the facts of a story aren’t currently known, but not ridiculous conspiracy theories like Sean, the blowhard, Hannity loves to do. The listeners of each network live in two completely different mental universes.

  • stanhope

    Please correlate that with education level……an age demographic alone is way old school

    • Gianni

      Yes. There’s a lot more to be revealed concerning the situations of the viewers of each of these shows. The Donnie Trump and Hillary Attack Show, aka Sean Hannity Hour, is very popular with its viewers simply because they subscribe to that low-level type of nonsense and conspiratorial reporting and call it news.

  • JCF

    Hannity has a built-in advantage: his viewers have ZERO else happening in their lives.

  • leastyebejudged

    Shit sells, and it’s all for the sales of pills and soap.

  • Tammy Rainey

    not really concerned about the overall. I find it puzzling that FNC reputedly skews to the oldest overall audience but shithead still led in the younger demo