VIRAL VIDEO: Burger King’s Bullying Experiment

Fortune reports:

Would you rather stand up for a damaged meal or a damaged child? According to Burger King, most would choose the former. The fast food giant rolled out a public service announcement today in honor of National Bullying Prevention Month that uses a clever social experiment to demonstrate how people often refuse to speak out against bullies. As one child says in the video, “It’s just easier to do nothing.”

To prove that point, Burger King “bullied” a high school junior and a Whopper Junior in one of its locations to see which act received more complaints. For the high schooler, the company hired actors to play the roles of bully and victim in the midst of a busy store. For the Whopper, Burger King simply had its employees smash them into pieces in the vein of punching a student before wrapping them up and handing them out as orders to customers.

Watch the clip to see how many complained about their “bullied” burger versus how many came to the defense of the bullied kid.

  • Lazycrockett

    It’s really well done, though I would like to see more awareness shown to those who complained bout the Jr. being bullied.

  • YeOldePickyPeckereth

    OT: BBC ~ Catalonia crisis: Spain moves to suspend autonomy

  • bkmn

    We are stronger together. Always been true

  • Paula

    That was powerful. I hate bullies like that.

    • narutomania

      Yes, that is the right word: “powerful”. It really cuts to the heart of the matter and shows just how misplaced people’s priorities are. And how cowardly most are.

    • greenmanTN

      I’ve been that kid, so I teared up a bit when the people at the end stepped in.

      • whollyfool

        thought it was just me…..

      • RMJ

        Me too. My partner asked my what was wrong and I had to explain and it made me cry more. I was that kid. I would definitely stand up for anyone if I saw that happening now.

  • Anastasia Beaverhousen

    They could have just show the presidents twitter account.

  • Pollos Hermanos

    I appreciate the support from Burger King.

    I’m still not going to eat there.

    • YeOldePickyPeckereth

      Haven’t eaten there for decades. Their food gives me gut rot.

    • bambinoitaliano

      McDonalds, Wendy, A&W…..and so on and so forth. Unless I can’t avoid it on a road trip or limited options at the airport or foreign places.

      • Pollos Hermanos

        Only In-N-Out and Carl’s Jr. for me. Those are the only two fast food burger places I’ll go to.

        • Bobby P

          Never Carl’s Jr or Hardy. The CEO is a trump supporter and doesn’t believe in the minimum wage. For that, I’ll never eat there again.

          • unsavedheathen

            Whataburger, today, tomorrow and forever!

          • BearEyes

            What a disappointment
            The meat was ok. Whatever wallpaper paste they try to pass off as a bun – no thanks

          • Galvestonian

            You have to have the double meat bacon cheeseburger and others offered before you say that … the regular plain Whataburger is O.K. and good compared to other burgers but shouldn’t be the only Whataburger judged in any competition

          • olandp

            I went to Whataburger drive through once, the pic on the menu was so unappetizing I drove off. You can’t convince me that that horrible pic tasted good.

          • RMJ

            They won most loyal following recently. Apparently we love some Whataburger in the south.

          • stuckinthewoods

            We’ll only do Five Guys,…so to speak.

          • I’ve seen so many say you’re only hurting the workers, well no you’re not, if you still go out somewhere then you’re still supporting wait staff just not the place run by assholes.

          • RMJ

            Damn… really? I haven’t eaten chic-fil-a in years since the dust up, now you’re telling me I can’t have the one fast-food burger I have on occasion? Fuck!

          • olandp

            The Hardees near where I used to live was literally the filthiest place I have ever seen. Got my money back. When I called corporate to complain they said they would send me coupons for free meals, which they did. I said not to bother because I’d never go into a Hardees again, and I haven’t.

        • Lawerence Collins

          Is Carl’s Jr. not homophobic anymore. I’ve not eaten there in decades. The founder was anti gay. Pritzker is in charge now and he was a cabinet pick by toxic

        • Treant

          I prefer the In-N-Out-N-In-N-Out-N-In-N-Out “Burger.” I prefer to think of it as my meat between two sweet buns.

          • RMJ

            lol… Animal Style baby! ;o)

        • Xiao Ai: The Social Gadfly

          I occasionally ask, at In-N-Out, for two, unseasoned pattys for my pugapoo AJ. He loves ‘em. Says they’re the freshest! 😄

        • Galvestonian

          In a recent fast food challenge for the best burger – WATABURGER came in at number ONE. None of you have even lived if you haven’t had one … absolutely fantastic !!!

      • m_lp_ql_m

        Sonic anyone? Seriously, didn’t think it was possible, but that shit went right through me in less than hour.

        • Xiao Ai: The Social Gadfly

          That’s why it’s called, “Sonic”. It goes through you at the speed of sound.

    • kaydenpat

      Have never eaten there. But great message.

    • Bj Lincoln

      I don’t eat fast food but the wife loves the stuff. She has cut down over the years.

    • Dayglo
    • Gerry Fisher

      I’ll do a Whopper once in a while. And I’ll stop in ad Burger King a few times a year. [arrrh, arrrh….ahem]

    • Nelson Kerr

      I eat more than enough for both of us

    • RMJ

      Carl’s Jr. is BK without the heartburn. BK was the first job I ever had at 16 yo. I was the fry-guy.

  • JWC

    we need all the help we can get Kudos

  • fuzzybits

    Sad only 12% stood up. That poor bullied Whopper.

  • Lazycrockett

    Drumpf is just babbling on MSNBC. Just bonkers.

    • YeOldePickyPeckereth

      This disrespecting gold-star families issue seems to be pushing him further over the edge.

      • GeneInSJ

        Good. Let’s keep it going.

        • YeOldePickyPeckereth

          I think this situation is taking more of a toll as it was not something he (or his thugs) created to cause distraction. This was just 45 stepping in it bigly.

      • kaydenpat

        And he was already over the edge so he had nowhere to go.

        • bzrd

          “I’m falling and can’t get up!”

      • MonochromeMouse

        It’s the first time anyone’s ever stood up to him with hard evidence that he couldn’t ignore or just dismiss as “fake news”, he can’t handle the stress he’s too old and either an alcoholic or a pill popper or both. I know he says he’s never touched drugs or alcohol but you can tell from his behavior that’s a lie.

  • Goodboy

    This has been done by that Dateline show with John Quinonos what would you do.

    As an adult it’s hard to get involved because you don’t want to seem like your abusing kids.

    • Telling the kid he’s an asshole and reporting it is about all you can do by law.
      And buying the kid another.

    • marshlc

      I’ve found that coming over and asking the bullied kid if he’s OK, and then just staying there for a while, don’t have to say or do anything but be there watching, is enough. Or at least it has been, the times I’ve done it. You stand there looking at the big kids, and they go away. The bullied kid probably will not admit that he was being bullied, though.

      I look like such a mom, and I still have “teacher voice” so just saying “What’s going on over there, boys?” is pretty effective.

      Because you’re right, you don’t want to start yelling at the bullies, because with the power imbalance, that makes YOU a bully. Especially when you’re not 100% sure what’s going on, and it actually could just be fooling around.

  • coram nobis
    • whollyfool

      Seriously? 🙁

  • Natty Enquirer

    What exactly is one supposed to do? “Hey, stop that you naughty, naughty boy.” Then you will attract an assault on your own table. You can’t lay a finger on someone unless you’re prepared to make an arrest.

    • joeyj1220

      Or you could do exactly what that young woman did in the video

      • Natty Enquirer

        Yeah, that worked out well because she was dealing with an actor, not a real psycho.

        • joeyj1220

          but she didn’t know that. And they were kids. And I still would hope I’d do the same. Not sure. But I hope I would

          • Natty Enquirer

            It’s a big chance to take. The actors knew they couldn’t assault someone who was not in on the plot. Real bullies are rarely so discriminating, though some can be out-bullied.

          • joeyj1220

            Agreed. Tough call for sure.

      • LaChatSayWha

        I’ve spoken up like that several times. The bully knows he/she is being a dick. They know they’re transgressing. So the presence of an adult, and a few words can make them back down. It’s not necessary to take on the bully directly. Just support the victim. Talk to them, make sure they’re safe and walk them to a safer environment.

        Honestly I find it more nerve wracking stepping into a situation where an adult is subjecting another to harassment, racial, sexual or homophobic. But I can’t stand by to watch that type of violence take place. I survived a lot of abuse in my life and I feel an automatic urge to shut it down when I see it.

        I’ve been punched a couple times trying to escort someone out of a harassment situation, but that’s the worst I’ve encountered, fortunately. Usually the asshole just cusses me out and makes a lot of angry primate noise.

    • Jerry Kott

      There is a difference between speaking out and acting out. It may be safe to say that in a corporate chain fast food joint that cameras are everywhere and running. There is a manager whose job it to keep the peace in their space. Often, you don’t have to fight aggression with aggression. There are risk in standing up and there are risk in not doing so.
      We all know that there are no adults in the room anymore.

  • Al

    Very well done, BK. A beautiful message.

  • FAEN

    Jeebus that brought back a lot of terrible moments in my life.

  • Professor Barnhardt

    OT: happy birthday, George Nader.

    George Nader (October 19, 1921 – February 4, 2002) was an American film and television actor. … He is remembered for his starring role in “one of the worst films ever made”, low-budget 3-D sci-fi film Robot Monster (1953).

    Discreetly gay during his film career, he and his life partner were among Rock Hudson’s closest friends. He later wrote Chrome (1978), a science-fiction novel dealing openly and positively with a same-sex relationship.

    • YeOldePickyPeckereth

      I did not know that. Thank you for posting!

    • Lumpy Gaga
      • Professor Barnhardt

        I saw that years and years ago, long before there was a MST3K. It truly is wretched.

  • Ken M

    Too bad McDonald couldn’t bring it’s messages to America.

  • bambinoitaliano

    I don’t know how you can compare a complain of a product customers paid for versus speaking out in a situation they have minutes to deduce.

    • Adam King

      You can’t. It’s contrived.

  • kaydenpat

    Powerful. Too bad we have a Bully in the White House though.

    • bambinoitaliano

      If only the same guy who punched the burgers would repeat the same at the fucking moron.

      • kaydenpat

        That would be so well deserved.

  • Treant

    OT: The Orionids look pretty good this year! While only 12 per hour, Friday features a near-new moon and good weather conditions across much of the region east of the Mississippi and the Southwest!

  • Blake J Butler
    • Treant

      And the House?

      Also, doesn’t this bill tell us they’ve been lying to our faces for years now and Obamacare really *is* a good plan? Yeah, thought so.

      • YeOldePickyPeckereth

        I believe Ryan has already stated he would not bring such a bill to the floor for a vote.

        • Treant

          There you go, then. McConnell might because…Kentucky. Ryan, forget it.

      • canoebum

        Not important. The black guy signed it into law, so it must be destroyed. The GOP are perfectly fine with sick people dying from lack of care, as long as it continues to cost them nothing. Alan Grayson had it right. Don’t get sick. If you do get sick, die quickly. Before the ACA, every year approximately 45,000 Americans died needlessly from a lack of medical care. That is the equivalent of 100 747 airliners crashing and killing all aboard each year. Imagine if that were happening. Congress would move fast to fix it. But because those people dying didn’t make headlines and died mostly unseen, the GOP attitude was “Why bother? It might cost my donors some money.” Besides, sick people are just “takers”.

  • rednekokie

    Incredibly accurate – and unfortunately true, too many times.
    Thank you for posting this — it needs to be played over and over throughout the country.
    I was a victim of bullying when I was a youngster — it was not enjoyable at all.

  • HappyDance904

    But Drumpf said it’s OK……

    • HappyDance904

      Aside, that, I was a very bullied child both at school and at home. My childhood life would have made many question their existence. I took the best revenge I could when I grew up and realized I don’t have to tolerate…I can succeed despite what others think or feel. Sadly, this is not the case with many young ones and they tragically take their own lives….And, I can say that working in the food industry for many years vs working in the healthcare industry…people who are sick and in pain do not complain nearly as much as people do about their food. Our values are all backwoods!!!

      • Lakeview Bob

        And we take better care of our pets then we do our children. That is criminal.

      • LaChatSayWha

        I can relate. I’m glad you survived and overcame. I’m still fighting the effects of the constant bullying/abuse I endured at home & it is really tough right now. Thank you for sharing your story. It gave me a little lift that will help me get through today.

      • Galvestonian

        In my case the best revenge was finally getting to college ( at 41 years of age ) and university, succeeding in my job, living a decent life and finding a wonderful understanding, upright man that loves me as I love him.

  • Gerry Fisher

    Excellent. (OK, OK, someone put too many onions on my Whopper!!! 😉 )

  • Kyle Deetz


  • GanymedeRenard

    Excellent analogy (bullied burger = bullied person when the person is overpowered and cannot stand for themselves.) It’s just sad we live in a world where people need to be compared to inanimate objects in order to make a point. 🙁

  • djcoastermark

    This country needs to show this in every school. And it wouldn’t hurt for every adult to see it either.

    • Lakeview Bob

      I think that is the point Mark. The parents are a large part of the problem. They are responsible for their child’s behavior.

  • Lars Littlefield

    As wrong as it may have been I’m still glad I put a box of sugar in the gas tank Johnson Twins’ exquisitely restored 1955 Chevy Nomad station wagon.

  • Jean-Marc in Canada

    Man, that’s a sobering video to watch. That people are so self-involved to the point of oblivious to what’s going on around them. It’s just so sad and so, so wrong.

  • Galvestonian

    Oh man … brought back memories of high school … and tears.

  • Joseph Miceli

    Thank you, but since the last time you gave me food poisoning I made a vow to leave fast food alone. (three days before the mast. It was ghastly.)

  • leastyebejudged

    Well, these are people that go to Burger King, so.

  • ChuckLikesToCanuck

    Burger king clears large swathes of rain forest so that it can feed and raise cattle. Who’s the bully?

  • Thornton

    WOW!!!!!!!……KUDOS to Burger King Corporate for making such a HUGE video statement. EXCELLENT and thank you so very much for your corporate concern regarding this issue. I applaud all those in conceiving and making this video. BRAVO! Keep it up. Even with all the carbs….YOU have won me over….not to say I ever left. HEHEHEHE…..GRIN!