Kellogg’s Mascots Support GLAAD’s Anti-Bullying Spirit Day: Tony The Tiger, Toucan Sam, And More [VIDEO]

Via press release:

GLAAD, the world’s largest LGBTQ media advocacy organization, today announced participants in Spirit Day. Taking place on October 19, Spirit Day inspires millions around the world to wear purple or ‘go purple’ online in a unified stand against bullying and to show support for LGBTQ youth.

To support this effort, Kellogg Company launched a video featuring its beloved characters Tony the Tiger, Julius Pringles (“Mr. P”), Ernie Keebler, Toucan Sam, Snap, Crackle & Pop, and Cornelius (“Corny”) the Kellogg’s Corn Flakes mascot.

Each character plays a role in ‘speaking out’ against bullying in support of Spirit Day. Many of Kellogg’s social media channels will also support Spirit Day, turning their handles purple for the day to stand up to bullying.

Breitbart is still boycotting Kellogg’s for not advertising on their site. Expect the usual wailing. The clip is super cute.

  • Lazycrockett

    Those are some creepy looking costumes.

    • Lazycrockett

      Crackle is high as fuck.

  • Tawreos
    • Karl Dubhe

      Yah, the understanding was that a President would be capable of expressing empathy.

    • safari

      I was told there is proof he didn’t say it.

      • Tawreos

        Said by the same guy that said he would release his tax returns.

    • Bluto

      Funny how a man many admire for speaking “the truth” needs his comments constantly interpreted.

      • safari

        It’s his “best words”. We just don’t understand their bigly greatness.

  • bambinoitaliano

    O/T an iconic front man of a famous Canadian band Tragically Hip, Gord Downie had passed at the age of 53 from glioblastoma, a form of brain cancer. This morning our PM had an emotional press conference.
    https://www.thestar.com/entertainment/music/2017/10/18/justin-trudeau-pays-tribute-to-gord-downie.html

    • Jean-Marc in Canada

      We have a place near Kingston (which we are currently located) and have seen the Hip out and about in town many times. Last time we saw Gord was at the Toucan on Princess St. What a sad, sad day for Canadian Music. Even though we knew it was coming, it still leaves you feeling empty. The Prime Minister’s words were heartfelt and speak for many Canadians today.

      • Tawreos

        I am guessing the PM didn’t send his warmest condolences?

      • MT YVR

        Was born in the Dieu. Eventually when we moved to the Ottawa valley, one of my highschool teachers had a daughter that lived next to him and knew the band from when they were just a bar band in the area. Always had a special “just a couple of degrees away and from my birth town” liking for them. This was so sad.

        • Jean-Marc in Canada

          “the Dieu”, damn you ARE a local boy. Haahahaha

          • MT YVR

            I miss Hoagies sooooo much. (drooling noise) Yes. I was born there, lived in the area until I was 12.

            That damned hospital screwed me for years when they tried to teach me French. The Dew. Hotel Dew. I mean… come on. THAT’S how’s said. But nooo… damned French teachers… lol

          • Jean-Marc in Canada

            Well, as person of French heritage, I always made allowances for “the Dew” because it was Kingston. That said, the looks I would sometimes get when saying I’m going to “the DIEU” was priceless. I would get the ever so polite, “that’s not how you say it” As you say, come on. LOL

          • MT YVR

            Oh I know. Actually my French teach was mortified to discover that locally that’s the idiom. He thought it was me being lazy/whatever. One of the few times as a kid I got to see an authority figure self correct.

            But yes. Kingston has a place in my heart. My shiny black shrivelled heart.

    • greenmanTN

      He knew what he signed up for.

      (I’m not familiar with TH, but I’m sorry you lost someone you liked. He sounds like a good guy.)

      • bambinoitaliano

        I’m not so much of a fan per se. Many Canadian bands especially from a couple of decades ago are made of of your local neighborhood guys. There is not much flair the way in the US and UK treat their musicians. They are organic. You see them shopping in the neigborhood with their kids and wives leading a regular life. Beyond music Gord Downie is as passionate for political issue such as the fair treatment of the Indigenous people. All around good guy. One can’t help but sad to lose someone who carry a positive light within a community. I think the same can be said with someone like Robin Williams or Carrie Fisher despite not personally knowing these individuals.

        • greenmanTN

          There are people you don’t know personally, but speak so eloquently, passionately, that you can’t help but feel you know them a bit and you like them. Andrew Garfield was on Colbert recently and spoke so intelligently about the idea of “stardom” and it being a false construct to elevate one’s self, that I thought “I really like this guy!” despite the fact that for all I know he’s a huge jerk IRL.

          I was really just hoping he and Stephen would kiss again.

          https://youtu.be/sbyhbLR0u0A#t=01m45s

  • Tejayes

    A muscular tiger wearing nothing but a bandana, three dudes who like to make noise with each other, a bird with a rainbow-colored beak, a guy with overly-groomed facial hair, a daddy elf, and a cock.

    They certainly picked the right mascots for the job.

  • Rebecca Gardner

    Expect a poorly written screed demanding a boycott from One Million Moms in 3…2…1…

    • They’re like clockwork, huh?

    • HZ81

      “Now that we know the truth about the Keebler Elves and their ‘living arrangement,’ we at One Million Moms are going to…”

    • bambinoitaliano

      At least let them finish their boxes of Kelloggs in the pantry first.

    • David Walker

      Didn’t one of the “family first” assholes try to boycott a cereal company and it backfired big time because the kids were not about to be denied their breakfast sugar highs? Or maybe it was candy, but I do remember that it utterly, completely failed because of kids’ tantrums. Ah, unintended consequences…gotta love ’em.

      • clay

        There was that guy who set his pants on fire with flaming Cherrios…

  • Anastasia Beaverhousen
    • Tawreos

      This is his stunt double, he obviously doesn’t agree with the message of the video.

    • bambinoitaliano

      What’s it all about Elfie?

      • greenmanTN

        You should be pun-ished for that!! 😁

    • bkmn

      Don’t you mean testiLYING?

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    • Joseph Miceli

      Alright! Stop bullying that elf! LOL!

  • Jean-Marc in Canada

    Cue the inevitably impotent #BoycottKellogs push from the usual suspects.

    • bambinoitaliano

      The OMM style. All vocal no action. They can’t live without the inconveniences no matter how gay the products are.

      • Joseph Miceli

        What I REALLY want to see is them try to boycott Tampax. Never happen.

    • -M-

      I hope they burn their cereal in protest again. That always works out so well. 😈

  • kelven

    So sweet. Bonus is how upset a certain segment will be and how impotent their tears of rage will be towards a ubiquitous product their children will continue to consume and cry for.

    • safari

      They can always buy off-brand.

      • greenmanTN

        Melamineos from China preferably.

  • safari

    Why are all cereal mascots male? And… why do all of them seem flamboyantly gay?

    • Tawreos

      I never thought about it, but it would explain why I prefer waking up with a gay man or 5 in the mornings.

  • Irishsupporter

    Is it just me or does the way snap & pop put there hands on crackles shoulder at 1:26 make it seem like he’s the gay one and they support and care about him like brothers should?

    Anyway its a lovely clip, yeah Kelloggs!

  • Sam_Handwich

    FRC is already drafting their money beg. “Today Tony, tomorrow Mrs Butterworth!!

    • safari

      Mrs. Butterworth because “Aunt Jemima is not allowed in this house.”

      • Natty Enquirer

        It’s okay to bring her in through the back door as long as she stays in the kitchen.

    • Tawreos

      I thought Mrs. Butterworth was already on the team?

      • ByronK

        I’ve heard she’s a sweet lick but I’m not one to be able to judge those things.

  • Tawreos

    OK I like the spirit of the video, but the horrifying creepiness of Snap Crackle and Pop make me not want to press play.

  • TrueWords
  • Lazycrockett

    Franklin just handed Sessions his ass on a platter.

    • safari

      Ham Biscuited?

  • JWC

    Given that the one Million mom probably have 2 kids each that means 16 kids won’t be eating Kelloggs

    • -M-

      Their kids are in their thirties.

  • Blake J Butler
  • HandyAndy

    Kellogg’s, it’s time to bring back “OKs” if only for the mascot. https://uploads.disquscdn.com/images/6391833bca46ec7a6b49cb54624295e3091ff75bde2180dab8cab8bb19cd7767.jpg

  • Natty Enquirer
  • ByronK

    I’d never really thought of it but I suppose Snap, Crackle and Pop could be in a polyamorous arrangement. If they look like that, good. It will keep them off the streets.

    • KCMC

      #thrupple

  • David Walker

    I hope that the copywriters were thoroughly aware of the irony of having the elf hold the sign “or who you love…” at 1:19. Whether intentional or not, it’s brilliant.

  • Nic Peterson

    Snap looks like he sprinkled something other than sugar on his cereal. Crackle is definitely a wake and bake from the look of it.

    • KCMC

      Crackle sooooo blazed out.

      • Nic Peterson

        Crackle be like:
        Duuuuddddeeee.

  • Squicky

    I could enjoy a little role-play bullying from Tony.

  • Professor Barnhardt

    Snap, Crackle, and Pop were obvious, but Toucan Sam had me fooled.

  • fuzzybits

    We should get an urgent dispatch from Linda Harvey tomorrow. Meanwhile I have to see if I can find some sugar frosted bran flakes.

  • Joseph Miceli

    That made me tear up a little. I’m 52. As a kid, I saw those mascots on the cereal box and on kid’s television and they were REAL to me even when I knew they weren’t. Now I’m older and they just told me they still love me. I know, I know, must be my testosterone levels dropping but that one got to me.

  • Raising_Rlyeh