Via press release:
GLAAD, the world’s largest LGBTQ media advocacy organization, today announced participants in Spirit Day. Taking place on October 19, Spirit Day inspires millions around the world to wear purple or ‘go purple’ online in a unified stand against bullying and to show support for LGBTQ youth.
To support this effort, Kellogg Company launched a video featuring its beloved characters Tony the Tiger, Julius Pringles (“Mr. P”), Ernie Keebler, Toucan Sam, Snap, Crackle & Pop, and Cornelius (“Corny”) the Kellogg’s Corn Flakes mascot.
Each character plays a role in ‘speaking out’ against bullying in support of Spirit Day. Many of Kellogg’s social media channels will also support Spirit Day, turning their handles purple for the day to stand up to bullying.
Breitbart is still boycotting Kellogg’s for not advertising on their site. Expect the usual wailing. The clip is super cute.