Rachel Maddow Tops Ratings For Second Month

Forbes reports:

MSNBC host Rachel Maddow had the most-watched show in cable news in August, ending the month with 2.783 million total viewers, according to data released by Nielsen Media Research. It was Maddow’s second month in a row as No. 1.  Maddow narrowly beat Fox News Channel’s Sean Hannity, who had 2.679 million total viewers. The remaining shows in the top five for the month were Fox News’ Tucker Carlson (2.483 million), MSNBC’s Lawrence O’Donnell (2.352 million) and Fox News’ The Five (2.351 million). Maddow was also first among adults 25-54, the critical demographic to advertisers.

MSNBC’s prime time viewership is up 63% over last year and CNN is up 41%. Both slightly trail Fox News.

  • Joe in PA

    Ya know, since Rachel is on cable/satellite you would think that there is some way the cable company could keep track of viewership. Isn’t Nielsen just a sampling of homes?

    • Tulle Christensen

      Yes the cable companies could keep track of what channel your cable box was tuned to (they may I do not know). But have no idea if your TV is on or who is in the room with the TV. Nielsen does have methods to gather this information

      • Joe in PA

        Thanks. My thought was that Nielsen is a pretty tiny (comparatively) sampling, I would think that if you expand it to ALL cable boxes it would give a better view. Who knows.

        • Tulle Christensen

          The have around 25000 homes hooked up and and add large number of people who keep diaries during the sweeps weeks

          just cable box reporting would not give the advertisers the information they seek to decide what programs to advertise on

          added: and that is what the Nielsen ratings are really for

          • Reality.Bites

            In Canada they’ve switched to portable people meters that track your viewing everywhere, live and delayed.

            When they were implemented they discovered the old home-based meters were greatly underestimating viewership.


          • Tulle Christensen

            I would not be surprised if they were doing it in the US too, but since I do not work in the professional video product development industry anymore I have not been paying much attention to such things

          • danolgb

            They use PPM in the US too, at least for radio. It’s fascinating data because it picks up stations you hear in stores and restaurants. And now with streaming, you see out of market listening too.

    • S1AMER

      Yeah, conventional viewers (people sitting in front of their TVs from 9-10 Eastern time) only, not those who DVR the show, or watch parts on the web, or whatever. Ditto the counts for Fox, of course, so Nielsens are comparable* if undoubtedly incomplete tallies.

      *Well, not entirely comparable: Fox viewers are generally older than MSNBC viewers, and are more likely to watch live shows only.

    • Stubenville

      Nielsen makes their pennies essentially selling this data to advertisers and networks. I don’t think the trust level is high enough for advertisers to believe cable networks self-reporting on viewership. And as others have reported below, Nielsen captures additional data beyond just what channel the TV is tuned to.

      Fun fact; I knew a Nielsen viewer back in the eighties; their “box” looked like a Samsonite suitcase and required a dedicated phone line. I understand they are a lot smaller now.


  • Tawreos

    Still too much Fox stupidity on that list

    • S1AMER

      The stupid are always with us. Alas …

  • CanuckDon

    The split in America’s consciousness is remarkable. Those seeking truth and hope watching Maddow. Those needing their daily pep talk to convince them that Trump as president really isn’t as bad as it seems watching Hannity.

    • Cucker “Dick” Tarlson

      Also, racists seeking validation are big Hannity fans.

      • Lindsayrlasher

        Google is paying 97$ per hour! Work for few hours and have longer with friends & family!!!
        On tuesday I got a great new Land Rover Range Rover from having earned $8752 this last four weeks.. Its the most-financialy rewarding I’ve had.. It sounds unbelievable but you wont forgive yourself if you don’t check it >>>http://GoogleFinancialJobsCash103TopTech/GetPay$97/Hour

    • danolgb

      I’ve seen plenty of articles from “Berniecrats” who don’t like Rachael because they don’t believe in the Russian meddling. It’s fascinating that they don’t sound any different than a right wing Alex Jones fan.

      • CanuckDon

        Then there’s some awfully good script writing, imagination and creative juices flowing if everything Maddow reports daily is made-up fantasy. More than anything else, it takes maturity to see and understand the repulsive reality of what’s taken place.

      • Nowhereman

        What’s even funnier is that a lot of those “berniecrats” are actually Russian trolls. Reflect on that.

        • danolgb

          Sadly, we can’t just dismiss them as trolls. There really are lefties who fell for the BS.

  • Treant

    So wait a second. Slightly leftward (evenings, anyway, MSNBC) and slightly rightward (CNN, evenings) slightly trail Fox (crazy-ass right).

    While mind you, this ignores the huge chunk of people who don’t watch TV news (like me), that would strongly imply that even the older, more set in their ways segment is 60%+ left or centrist, and less than 40% conservative.

    • Reality.Bites

      I imagine a lot of centrists and leftists didn’t spend much time watching cable news during the Obama years.

    • popebuck1

      It’s always been the same problem: centrist and left-leaning viewers divide their attention between many news sources, while the wingnuts have one channel to rally around. But even the total number of Americans watching ALL news channels combined is a tiny fraction of the whole viewing public. Fox News is the largest slice of a very tiny pie.

      • Treant

        I haven’t watched appreciable news in years. Lately, it’s all Internet as I can get the story I want without sitting through the weather in Podunk, Montana.

  • Sam_Handwich

    Coming this fall to FoxNews

    BENGHAZI:The Musical

    • Joe in PA

      With a cameo appearance by Donald Trump [aka “The Angry Inch”]

    • Treant

      What dumbass wad did a Reanimator on Phallus Shitfly? We want names.

    • Jean-Marc in Canada

      Featuring the hit songs: “We gotta wash that Hillz right out of DC”, “Where are’t thou Tre Gowdy”, “Old man bullshit” and the ever popular “Makin’ it up as we go”

      • Nowhereman

        That last one’s a dance number, isn’t it?

        • Jean-Marc in Canada

          Yup, it’s a tap dance number.

  • Tomcat

    She has great ratings because she does NOT just repeat what we heard all day in the news. She actually digs up real news that means something to people.

    • canoebum

      What makes Rachael special is the fact that she and her staff dig into the available facts, analyze what they may mean, and then ask serious questions about the implication of those facts. If you listen to her analysis carefully, it almost always ends with a question along the lines of “what does this mean?” and “what can we expect to see in the future as a result?” She invites the audience to think the problems through with her.

      • Hunter M

        It’s called investigative reporting. It’s all but dead in this country.

      • Paul

        I also likes the fact that, 1) after she methodically sets up an interview, she then asks the guest ‘Did I get any of that wrong?’, allowing for immediate clarification. 2) if she does make a mistake, she corrects it after the commercial (or the next day). 3) She avoids those ‘panels’ of three or four guests (like CNN has) where they just try to talk over each other, each trying to get air time.

        Rachel makes me feel smarter, like I’m learning something each night.

        Oftentimes the 9-10 hour is the only time of the day my television is even turned on. Recently I was in Canada on a business trip and could not stream her show and I was really going through withdrawals at 9:00.

        • jixter

          “Rachel makes me feel smarter, like I’m learning something each night.”

          In a nutshell, Paul.

          • Nowhereman

            It’s telling that Donnie 2 Scoops hasn’t attacked her. But then she’s a smart, strong woman and smart, strong women scare the piss out of him. He also knows that he would lose that fight big league.

        • Nowhereman

          I like Lawrence O’Donnell for many of the same reasons. I’m lucky that I’m in Alaska. Rachel comes on at 5Pm and reruns at 8.

      • Nowhereman

        Her crew is also great at catching the fake news that is “leaked” to them. Just recently someone dangled a fake story at them in hopes of discrediting Rachel and her crew smacked it down. I think they’re still tracking down the source so they can report on that, too. I’m sure it was from someone in the WH. I wish I could remember what the story was about, but lots of balls in the air right now. So to speak.

    • Nowhereman

      I agree. I am sick of seeing them run the same mind-numbing video loops and “breaking news” all day long. Yes, the latest natural or man-made disaster is important, but there are a lot of other things going on, too. Most of us can pay attention to more than one thing at a time.

  • Oscarlating Wildely

    And Fox got booted from Britain.

    Oh, to be in a country that still thinks!

    • Reality.Bites

      Fox withdrew from an unprofitable market. They weren’t booted out.

      • Oscarlating Wildely

        I know, the market realized that they were crap and said “no, not buying it.” That’s a close boot to me. Granted, I wish it was more forceful but I’ll take a Fox loss as a gain.

      • Tomcat

        They were unprofitable because Brits don’t want bullshit propaganda.

        • kareemachan

          I read somewhere yesterday that they had an average of 10,000 viewers/day. Lulz.

      • Jean-Marc in Canada

        Well, one could make the argument that they were figuratively booted out by the market itself. By you’re are correct, they weren’t actually told to leave.

      • ChrisMorley

        Sky simply dumped Faux News from its satellite platform yesterday at 4pm.
        It’s Fox spin to claim they “withdrew”.

        ‘Sky stops broadcasting Fox News in UK’ http://www.bbc.co.uk/news/business-41087659

        • Reality.Bites

          Considering Fox’s minority stake in Sky, and their mutual desire to make it full ownership, it’s safe to consider this a Fox decision no matter which side pulled the plug.

          Out of curiosity, I checked to see how Fox News is handled on the biggest providerswhere I live.

          Rogers: CNN and CNN HD are included in all but the lifeline cable package. MSNBC and Fox News are available only as standalone, bonus channels, or in an add-on package with other news networks.

          Bell Fibe TV has it as a stand-alone channel for $4 a month, or in a “build-your-own” bundle of 10 channels for $20.

          Shaw Cable bundles it with CNBC and Bloomberg. CNN, MSNBC and BBC World are in a different group.

        • kareemachan

          I know I’m repeating myself but the thought is simply too good to not share: if the deal with Sky falls through, Rupert owes them millions.

    • olandp

      I remember watching a British interview with the model Fabio many years ago. When asked what kind of woman he was attracted to, his answer, that would make American audiences nod in polite agreement, was so vague and ridiculous that the studio audience laughed at him. That was when I realized that public ridicule can be a good thing. Alas it has not caught on in this country, sometimes we are too polite.

      • Oscarlating Wildely

        Segue to: Milo being eviscerated by Cannel 4 news.

        And his book selling for all of 152 copies.

        Edit to note: And any argument with Christopher Hitchens. Simply, Americans aren’t used to such critique. Nodding and smiling is deemed both as argument and expected behavior, even when the statement is bullshit, which it is not always recognized as being, or totally banshee wailing histrionics. Little is in between. It’s kind of like the difference between having an argument with a toddler versus a seasoned young adult. The latter may make some annoying assumptions. The former is just annoying.

    • bambinoitaliano

      One thing I took from this is the difference of eduction system. The universities in Britain are institute by government. In US it’s a wild west with the scam of Trump University mixed in with religious instituted Liberty University, Brigham Young University without the structure of science, mathematics and logics. People cannot be taught to think and act like we are in the realm of mythical land where every answer and solution is arbitrary.

      • Cucker “Dick” Tarlson

        Right. We live in a culture where facts have “two sides” and both claim equal validity. And despite the advances it’s brought us, science is regarded with skepticism and suspicion.

  • Gigi

    No wonder conservatives attack Maddow so much. They’re terrified of the smart, strong, funny lesbian who tells their truth about Twittler.

    • Reality.Bites

      Lesbians scare them. Apparently even guys dressing as Nazis don’t turn them on.

      • popebuck1

        Now, Ilsa, She-Wolf of the SS, on the other hand…

  • Jean-Marc in Canada

    This pleases us.

  • The New Paige Turner™

    Thats Emmy award winner, Rhodes Scholar Dr. Rachel Maddow… Im looking at you Fox news.

  • rednekokie

    Hmmm. Who is Sean Hannity? sounds like a foreign agent. Not that I care — I don’t watch faux noise.

    ooops — I’m thinking of Sean Connery. That guy, I liked.

    • Derrick Johns

      Yeah, I loved Connery also–back in the 1960s. In fact I can’t think of any other James Bond.

  • You know it just chaps Hannity’s ass that a woman is beating him.

    • kareemachan

      Good. I hope it’s chronic.

    • Nowhereman

      Just one of life’s little bonuses! I wonder what bothers him the most–that she’s a woman, a lesbian or a doctor. I just looked up his creds–under schooling it says St Pius X Preparatory Seminary. I wonder what he was being prepared for?

  • Kevin Perez

    In celebration, I shall listen to Alix Dobkin songs all day:

  • Hanwi

    Shallow alert: I’m not overly into chicks but damn she’s hot! I like her show and watch it everyday. I do think she grasps sometimes without actual proof but in this case I think we can agree where there is a tremendous plume of smoke there is fire.

  • Lakeview Bob

    You can give part of that credit to the wonderful Joy Reed. She sat in for Rachel when she was on vacation. And I think several other times. Joy should replace that insipid Chris Hayes. That would be the perfect 3 hour line up.

    • TCinBerkeley

      Not sure what it is about Chris Hayes, but I can not watch the guy.

      Brian Williams is pretty near that line, but I know why I don’t like him. He is better as a newsreader rather than what he does now.

      • Nowhereman

        He is too smarmy by half.

    • Nowhereman

      I agree. Put Chris Hayes on the weekend rotation. Steve Kornacki drives me nuts too. His gushing and his big boards drive me away. I really got sick of his maps during the election.

  • Stubenville

    Smart is sexy.

  • kareemachan

    So much for Faux Noise’s vaunted bestness.

  • Gene Perry

    LOVE Rachel Maddow … I want to be her when I grow up.

  • SilasMarner

    Good for her. Love her.

  • JWC

    Keep it up Rachel

  • Happy_Housewife

    What makes this particularly impressive is that Fox comes with most basic cable packages, while MSNBC is often a premium channel. We pay a little extra to get access to that channel.

  • JCF


    After watching her on Chris Matthew’s and Keith Olbermann’s shows for a couple of years, I was completely THRILLED when it was announced that, starting September 2008, she was getting her own show. As “The Rachel Maddow Show” begins its tenth (!) season, she’s never been more VITAL. Love ya, Rachel!