AMC Battles Unlimited Movies At $9.99/Month

Well, not quite unlimited. One per day.

The New York Daily News reports:

A six-year-old entertainment start-up is trying to revolutionize the movie industry: with a price of just $9.95 per month. The New York-based company MoviePass, in existence since 2011, has announced that it is changing its monthly subscription fee to $9.95. It is essentially striving to become the Netflix of the movie theater world — offering unlimited movies for what you’d pay for a streaming service.

However, the world’s largest movie theater chain, AMC, is trying to do away with MoviePass, claiming that it will stir up an already volatile theater business. The MoviePass allows customers to see a movie a day using its app. According to the L.A. Times, the company’s Chief Executive, Mitch Lowe, a former Netflix and Redbox executive, said in a statement that the $9.95 deal will “disrupt the movie industry in the same way that Netflix and Redbox have done in years past.”

Lowe tells Variety:

“The fascinating thing is we use a MasterCard debit card. We pay full price for the tickets we buy. We comply fully with the rules of MasterCard and AMC has signed agreements with both their credit card processor and with MasterCard to comply with all the rules. They would essentially have to not take MasterCard in order to block us. I don’t think you can cancel that agreement without severe penalties. I think it was all bluster.

“But this was the last thing we would have wanted for what we hope to be a partner. We want to reinvigorate people going to AMC theaters. It’s the largest theater chain. It’s the place where the bulk of our customers go the most often. We really want to be their partner. I’m assuming we’ll get through this and then we’ll sit down at a table and figure out how to help each other.”

The tutorial below is pretty handy.

  • That’s…actually a really good idea.

  • JoeMyGod

    In the tutorial above the guy notes that one of the limitations is that you can only see each movie once. MoviePass says on Twitter today that rule is no more.

    • Honestly, if I was on a fixed income and looking for ways to get out and be entertained, something like this would be a no-brainer.

      • JoeMyGod

        I’m buying one for my retired mother. Even if they go belly up in a few months, she’ll get a kick out of it because the lady LOVES a bargain even when somebody else is paying.

        • Exactly.

        • Xuuths

          Your mother too?

      • Lazycrockett

        There are only a handful of movies a year I want or need to see in a theater. But that has nothing to do with the price or this app.

    • SockMikey

      And no 3d or Imax.

  • ChrisInKansas

    So they want to be the Spotify/Pandora of the movie world. Are they going to ruin actors’ careers like musicians are being bankrupted?

  • Ernest Endevor

    I don’t understand how they pay royalties on individual films.

    • Reality.Bites

      They don’t – I expect they intend to make their money on people going at off peak times or rarely. Like gym memberships.

      • Ernest Endevor

        If they’re not paying royalties for the films seen then it’s illegal, isn’t it?

  • JoeMyGod

    Basically, you check in on their app from the lobby of the theater, select your movie, and the app activates your card to make the purchase from the theater’s kiosk. Downside: you cannot purchase in advance or from home.

    • ted-

      OH! Ew! Forget that! I like to purchase in advance if I’ve budgeted for a particular movie.

    • Really not seeing how this would ‘disrupt the movie industry’ if the theaters are receiving full price payment on tickets. If anything, it’ll help them.

      • Natty Enquirer

        Especially since they make their money from concessions.

      • BobSF_94117

        Well, it establishes the idea of low-cost movie going.

        I would think they’re also worried about homeless and disruptive customers getting in “for free”.

  • Mike C

    MoviePass is basically just setting cash on fire and hoping to reach as many subscribers as possible. It’s not going to be $9.95 forever, I would very surprised if it lasted a year. ANYWAY I totally signed up.

  • Natty Enquirer

    Can’t AMC refuse a customer (MoviePass, in this case) simply by refunding the payment?

  • ted-

    I budget my movie-goings. I can’t afford this. But, when my income changes, hell yes!

  • Adam King

    I don’t go to movie theaters. Don’t wish to bring home bedbugs.

  • JoeMyGod
    • BearEyes

      Whose convenience?

      • that’s the extra cost for buying a ticket ahead of time

        • Mike_in_the_Tundra

          Are you kidding? The spousal unit always gets the movie tickets.

          • Not kidding. That’s how these ticket-buying companies make their money. That, and people who buy tickets but bail at the last second and don’t attend.

    • Rebecca Gardner

      What’s a convenience fee? I don’t think I’ve stepped foot in a movie theater in about 10 years. The cost, the inconsiderate people on cell phones. It’s just not fun.

      • Ragnar Lothbrok

        We try to only go to a matinee, and usually an independent.

      • Brooklyn Joe

        Credit card fee

    • kcken

      Add another 20$ for a small soda and small popcorn if so inclined.

    • Deviancy Behavir

      Yeah, AMC is such a ripoff here as well. They’re charging outrageous prices here in Chicago, while I’m going to the Showplace Icon theatre and if you sign up with them they waive all fees. Movies before 6pm are $5-$6.50 with options to get the $6.50 seat recliners. After 6pm they’re between $8-$11.50 and only $11.50 if you’re watching a 3D movie. Free small popcorn with refills on Tuesdays. I haven’t been to an AMC theatre where I paid in years. I also go see movies for free when I can get free passes. lol I’m cheap and love it. http://www.advancescreenings.com/city/us/ny/new_york https://uploads.disquscdn.com/images/5620d5726e3efd2ab32c12ed3036c50a50d2e617110ec2d1b954e9cc6189feb7.jpg I checked and it’s $8.50 to see that movie tonight. haha

    • leastyebejudged

      I’d expect to pay that at a Times Square theater though.

  • Lazycrockett
    • Tomcat

      Feel free to drop some on those long black limos also.

  • Tomcat

    People in big cities sure get spoiled. But at least rural has lower rents.

  • CharlestonDave

    Sounds good, but the online reviews of Moviepass are off-putting.

  • Gigi

    O/T + LMFAO!!!!

    OK Cupid bans weepy white supremacist Chris Cantwell for life
    http://www.rawstory.com/2017/08/no-room-for-hate-ok-cupid-bans-weepy-white-supremacist-chris-cantwell-for-life/

    • Adam Stevens

      Perhaps O-KKK Cupid is a better place for him?

    • ETownCanuck

      https://uploads.disquscdn.com/images/258f66768337ca1ce8cfb9581cfdc4bcb2b801f116d7eef1719607e1c36825b2.jpg I love that they are finding out just how unwelcome they are everywhere they go. I’m sure they all thought that since President Shady Marmalade was in their corner, that it was going to be a different outcome.

      • CharlestonDave

        Shady Marmalade? I thought he had that new rap album.

        • ETownCanuck

          Someone else on here the other day referred to him as that, and it tickled me to no end…except now I can’t get the song out of my head.

        • Snarkaholic

          You weren’t looking for it in the right place: like Sean-Puff-Diddy-Daddy-John-King-Swag-Combs, he changes his name frequently (in hopes of throwing the Feds off his trail), and is now going by Lazy Marmalade.

      • rickhfx

        Dumps drag name?

        • ETownCanuck

          Maybe 😉
          What’s the hfx stand for?

      • clay
    • CharlestonDave

      According to the linked article, there is now a dating website self-identified as being for alt-right, Quiverfull, Christian Identity, Confederate, etc.
      called…wasp.love. The site says it’s “the dating site for those wishing to preserve their heritage.”

      http://www.wasp.love

      • clay

        I bet its sexual assault rate is “slightly elevated”.

        • CharlestonDave

          It’d be fun to catfish a good-looking drag queen onto the site and see what kind of mash notes she gets.

  • kcken

    AMC is a Chinese owned company. FYI

    • Tomcat

      Well the king of beers is no longer an American either.

  • BobSF_94117

    Popcorn is $15 now? Yikes!

    • leastyebejudged

      A fool and his/her monaye…

  • another_steve

    Meh. Who goes to the movies these days.

    What for? To sit next to three teenagers texting throughout the thing and cracking gum?

    • Publius

      IDK I like going with my boyfriend. At this point with how accessible movies are online, the whole experience of going to the theater is clearly a novelty. But that’s the appeal, I guess. Plus, for me horror is only really scary on the big screen.

      • another_steve

        Good point re horror flicks. Horror on a small TV screen just isn’t the same.

        Personally, I’m amazed that in 2017 there are still movie theaters anywhere. I would have bet my entire life savings, ten years ago, on the proposition that by 2017 there would be no brick and mortar movie theaters anywhere. That we’d all be watching first-run movies at home.

        May still happen – but they’re still here.

        • MT YVR

          Up here they’re changing. More and more you’re getting the experience. Go to a place to watch a movie. And have dinner. And a drink. While watching the movie.

          It’s interesting. It’s slowly altering into this entertainment experience rather than just movies alone, fullstop. I kind of think I like the idea. I’m not sure, honestly. But the top layer of the idea looks cool: place value on our entertainment and our spare time. Invest (not money but attention) into our enjoyment.

          • Lazycrockett

            I always miss stuff cause Im looking at my food.

          • MT YVR

            I’ve never gone to those yet. The showroom movie spots. And I keep thinking me + alcohol + movie crowds = need for bail. And I’m not sure my husband would bail me out.

          • another_steve

            Thank you.

            I can’t even watch TV and eat at the same time.

        • Publius

          Yeah I can agree with that. I think probably where horror is heading is VR technology. People are doing this now from the comfort of their homes, and apparently it’s pretty good. We’ll see.

    • Tomcat

      They shoot them for that in Florida.

      • Mike_in_the_Tundra

        They’ll shoot you if your nose runs.

        • Tomcat

          But (ONLY IF THEY FEEL THREATENED)/s

      • another_steve

        With good reason.

    • Carl
      • another_steve

        Back in the 1950s, movie theaters had “matrons.” Big women who roamed the aisles with flashlights and scolded people who were talking or who put their feet up on the chair in front of them.

        Today, movie theaters are Sodom and Gomorrah. I swear, I think I once sat in the row behind two teenagers who were engaged in sexual intercourse.

        • clay

          I only get Sodom and Gomorrah in the special “mens” movie theater.

          • another_steve

            I’m married, monogamous and therefore separated from the world of reality.

            Are there still theaters around where men…umm…watch certain movies and touch one another?

          • clay

            Wha? You don’t go on date nights with the hubby?

            And yes, there are, but most people head to the cruising maze space, rather than the seats. But that’s probably the same as it ever was.

          • another_steve

            Babe, at our ages, a date with my husband is watching a quality British program on TV with him snoring next to me.

          • clay

            That would probably put y’all in the same age group as about 60% of the guys in the theater. Seriously. Except you appear to have a home.

          • FAEN

            Nice!

      • JCF

        Book!

    • Yalma Cuder-Zicci

      The only time I go to the movies anymore is to see the HD broadcasts from the Metropolitan Opera.

      • Joseph Miceli

        I go for the special effects, the explosions, the giant robots, and the marvel heroes running around in spandex . So I have low tastes. Sue me .;)

        • Yalma Cuder-Zicci

          Have you done the 4DX experience yet? I’ve done it twice, Dr. Strange and the latest Planet of the Apes. It’s a lot of fun.

          • Joseph Miceli

            What is this “4DX experience” you speak of? I want it now! Googling in 5…4…3..2…..

          • Yalma Cuder-Zicci

            It’s a 3D movie with added sensory stimulation. The seats move, if there is rain in the movie or wind in the movie, you feel it. There are scents. If there is a fight, the chair strikes you in the back. It’s great for the type of movies you like.

            http://www.cj4dx.com/about/effects.asp

        • FAEN

          Have you seen Iron Fist yet?

          • Joseph Miceli

            Not a big fan. His origin seems stolen from Arrow and the lead seems miscast. Now, Luke Cage and the brilliant Jennifer Jones (David Tennet…sqeee!!!) are amazing and I’m looking forward to “Defenders.”

          • FAEN

            I’m watching ‘Iron Fist’ so I’m up to speed on ‘The Defenders’. So far I’m enjoying it. And I’ll watch anything with David Tennant!

            Luke Cage-WOOF!!!

    • stevenj

      I avoid the theaters that attract the teenage texters/talkers. Fortunately there is an old single screen movie palace within walking distance that books films not likely to attract teenage texters/talkers. Landmark Theatres is another option. There is also a 5 screen Alamo Drafthouse nearby that plays this before the movie starts (and at all their theaters):

      https://www.youtube.com/watch?v=1L3eeC2lJZs

      • clay

        I don’t like drinking at a movie– who wants to have to get up to piss halfway through.

        I don’t like eating in those recliners at a movie– they ask, “Which seat would you like?” I ask, “Which one’s clean?”

        I don’t like a lot of things.

        • stevenj

          Eating and drinking at Alamo really ups the cost (on top of the admission) – they serve restaurant type food. I won’t even buy popcorn at theaters. But I have to say the servers at Alamo are very unobtrusive. They crouch down in between the rows of seats. Would give me a terrific backache.

          • clay

            I also don’t eat at restaurants that serve that food– gall bladder says . . . no fried foods, ever.

      • leastyebejudged

        If we had theaters like this here, we’d go to films again.

        In all honesty, AMC should be looking at this model and how to implement it, if they want people back in the theaters.

    • clay

      You know how people have these little habits
      that get you down?
      Like Bernie–
      Bernie liked to chew crack gum.
      No, not chew crack,
      pop.
      So I came home this one day
      And I’m really irritated;
      I’m looking for a little bit o’ sympathy
      And there’s Bernie lyin’ on the couch,
      drinkin’ a beer and chewin’ crackin’,
      No, not chewin’ crackin’,
      Poppin’.
      So, I said to him,
      I said, “You pop that gum one more time”
      And he did.

      • another_steve

        Cell Block Tango, from “Chicago”?

        • clay

          kinda sorta

    • Schlukitz

      “Cracking gum”???

      Back in the day, we called it “snapping gum”

      Did they figure out a way to do that digitally? LOL

    • Hanwi

      I go at least 3 times a month, although most movies are crap these days. We get reserved seating in leather reclining chairs, beer consumption is encouraged and they have pretty tasty food snacks. https://uploads.disquscdn.com/images/436231d8bb09f7f140f24bc4bf0d0fa539f4aa635ed94437ae112a028dee0ce5.jpg

    • JCF

      For a superhero movie? Am happy to have seen Wonder Woman on the big screen (twice!).

  • MikeBx2
    • Snarkaholic

      They should specify the exact date and time for this to occur…so there’s No Question that God’s answer is accurate.

      • clay

        Here, let me get a map . . .

        • perversatile

          This is actually pretty cool-
          http://time.com/4882923/total-solar-eclipse-map-places-view/
          Enter Your Zip Code to See How the Solar Eclipse Will Look From Anywhere in the U.S.

          • Rebeccabhoward

            I quit working at shoprite and now I make $65-85 per/h. How? I’m working online! My work didn’t exactly make me happy so I decided to take a chance on something new… after 4 years it was so hard to quit my day job but now I couldn’t be happier. Here’s what I do… ➤check out ➤this ➤page
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  • Adam Stevens

    Get ready for $99.99 popcorn.

    • Tomcat

      Smuggle it in as a necklace.

  • bkmn

    I have no desire to go to a theater to see a movie any more. Much rather stream a movie at home with no teenage girls kicking the back of my seat/talking through the entire movie/paying outrageous prices for snacks/get pissed off by people who can’t silence their cellphones for a couple of hours/constant texters/etc. Plus I can wear as much or little clothing as I desire.

    • Tomcat

      Yeah been meaning to tell you Johnny Carson called and wants you to put on pants.

    • Schlukitz

      I prefer the latter option in your last sentence. LOL

    • Reality.Bites

      When I see a movie in theatre it’s usually a blockbuster or a small film. If a blockbuster, I generally go to the first show of the day if going alone, or pay a premium price at a “VIP” theatre with assigned seats and no one under 19 admitted because they serve liquor.

      And if it’s a small film, there’s no people like that in the theatre.

      Other than that, I have a great 65″ TV at home. I’m actually not that much of a movie watcher, but my boyfriend isn’t much of a TV watcher so we watch more of a mix.

      It’s slightly frustrating to have him not care about TV. With my ex we binge-watched Glee, Please Like Me, Banana, Cucumber, that netflix show Stranger Things I think it’s called, Transparent and probably some I’m forgetting.

      The new one likes superhero movies – Marvel more than DC. I watch all the DC shows but Arrow, so maybe I’ll try them out on him.

  • SockMikey

    https://deadline.com/2017/08/amc-theatres-block-moviepass-1202149783/

    MoviePass pays the full ticket price for its subscribers to see one movie a day on a conventional 2D screen — not 3D or Imax.

    Well, when I go to movies it’s usually a movie I *really* want to see and use Imax or 3d.

  • Joe in PA

    Meh, get back to me when it is $9.95 to stream it.

    • Tomcat

      That is about what it cost to stream one movie.

      • Joe in PA

        Ya know, I’ve never streamed a “new release, still-in-the-theatres” movie so I wouldn’t know. But I’d be fine with “just went to DVD” time. We still do Netflix DVDs through the mail, I wonder how much that subscription would cost if you could stream everything. I’d like to know how Netflix decides what gets streamed vs DVD only. We just watched the movie Lion via stream the other day and that just went to DVD. Strange.

  • Reality.Bites

    OT? When I read MoviePass I think of MoviePhone and Kramer trying to be an interactive voice response unit. (I don’t know if they’re still called that, but that’s what call centres called them back then).

    https://www.youtube.com/watch?v=gSQ6q_rGpI8&spfreload=10

    • Tomcat

      Great episode.

  • Lazycrockett
    • Tomcat

      trump will blame congress for not coming back from their playtime.

    • Cuberly

      Wasn’t the whole idea behind this council that they wanted to court biz and corp interests into building various projects? They want to privatize infrastructure, now no corp wants to be associated with the head nazi.

      • Joe in PA

        There were also lawsuits already. They cited conflicts of interest on the companies that were on board. So, just as well this POS gets shit canned before it got started.

        • Cuberly

          It does smack of pay to play don’t it.

          • Joe in PA

            If Trump has anything to do with it.

            But then again, Hillary did sell all that uranium. /s

      • clay

        Yeah, 83% of that massive (it wasn’t so massive) reinvestment in US infrastructure was to be private funds for privatized projects.

        • Cuberly

          Add to that, from what I recall reading a few weeks ago. The trump push to privatize air traffic control was derailed by the GOP. One of the few instances where certain GOP reps pushed against privatization.

        • Joe in PA

          I’d love to see stats on these “privatized” roads already in existence. The Washington area Dulles Toll Road extension [AKA Dulles Greenway] comes to mind. Has it saved taxpayer $$? Is it making money for the contractor? What happens if the company goes out of business etc etc.

          • clay

            The projects usually only break even, and only by under-cutting public employee wages (and union protections). They reduce the visibility and narrow the base of the financing. The companies that have lasted are usually quasi-governmental special-use districts, like the Delaware River Port Authority, or various states’ Turnpike Authorities, not pre-existing construction companies.

    • bkmn

      First it was ‘Made in America’ week which highlighted the massive amount of corporate welfare in the US.
      Then Trump goes full Nazi and sees CEO after CEO run from his ‘Manufacturing Advisory Council’ before he cans the entire thing to try to save face.
      Then for ‘Infrastructure Week’ they can plans for an infrastructure advisory board.

      So much winninggggggggggggg.

      • clay

        Also this week, the economic investment (service company CEOs) board quit, too.

    • clay

      OK, so three things were to be highlighted this “Infrastructure Week”: his streamlining of the permitting process (but he forgot to release the shortened flow chart and he walked his white-power feet all over it’s announcement); his rescinding of Obama’s common-sense “no new building in areas that won’t exist due to climate change”; and his private investment (now fled with the CEOs). And it ain’t even Friday.

    • Mike Rasor

      Happy infrastructure week!

      • BobSF_94117

        They’ll just dole out money tax breaks to various construction cronies. That way no pesky actual work will need to be done.

        Win, win…

  • FAEN

    This might work in the Fall when the adult movies come out but aside from that I can’t see myself paying 10 bucks a month.

    • Helen Damnation™

      You’re balking at $10 a month, when one movie ticket is more than that? Maybe you would accept completely FREE movie deals?

      • FAEN

        Calm down Helen-I simply mean I’d rather pay 10 bucks as I do to Netflix and watch the movies and television I want rather than waste money on AMC theaters where most of what they show is crap.

  • 3-Star

    If anything, the price of the ticket should be $100.00 per movie, per day, per person. Maybe that would keep out the disruptive trash so the rest of us could enjoy the film.

    • FAEN

      LOL!

    • Tomcat

      Enjoy the movie with the rest of the millionaires then.

    • KP

      It isn’t just kids and teens. I go to the Embarcadero Cinema in SF which definitely gets an older crowd. Lots Ice chewers, cellophane crinklers and the hard of hearing saying What, What, What did he say? Loud talkers and cellphone checkers they’re everywhere. My favorite is a packed theater and the person choosing the seat in front of me is 5″4, 4 feet of which is torso that sits up ramrod straight through the entire movie.

  • The Sentinel

    Have you been to the movies lately? I went to an AMC screening of the play ANGELS IN AMERICA live from London and this pig sat next to me. She was on her cellphone throughout the movie, consumed everything the concession stand had to offer, and finished out the film checking her Apple watch while FLOSSING HER TEETH. https://uploads.disquscdn.com/images/bb37868a18f171abb4796ac4b1cd3c2a81a9855635fd1f3e3d20ceff594f8dbb.jpg https://uploads.disquscdn.com/images/a814ec49d1fe96385f5d8203930ddb695e535b8eab3bd77721b3803666c4d09f.jpg https://uploads.disquscdn.com/images/0f36e20c202010edaebcf5fa61824df2c53144fe6848355fb798edcf604fa74d.jpg

    • Joe in PA

      To be fair, she was using her Apple watch fitness app. She needed to know how many calories she burned up by sitting there. /s

      • Dazzer

        Saucer of milk for Joe in PA.

        🙂

    • Tomcat

      I usually say pictures or it didn’t happen,,, but in this case I say you lost your money that day. Please, no more pictures.

    • stevenj

      I would have demanded my money back (politely).

    • FAEN

      Gross!

  • ElenorRigby

    Considering a single movie in a theater is over $17 in LA…. That sounds cool. But I don’t see how this works.

  • CottonBlimp

    Don’t know anything about this app, but I’m sick to death of businesses that shit all over their customers whining about some new millennial thing that ruins their shitty business model.

  • royinhell

    I rarely go to new movies now- but I often go to the revival houses that show older classics (and not-so-classic, but fun) like the Quad, BAM, IFC, Metrograph, and my new favorite place, Roxy Cinema. The audiences are FAR better behaved, usually older, and tickets are cheaper.

    • alguien

      sounds like you have a good selection of revival houses where you live.

      i’m pretty lucky, living in LA and having access to a plethora of revival houses too. what i miss, however, is the good old repertory house that used to keep us film aficionados happy back in the 70s and 80s.

      • royinhell

        I’m in Manhattan, so yes. But it’s only been in the last few years that revival houses have returned- for ages it seemed your only choice was midnight movies at some places. I’m currently excited for the Quad (which just reopened after several years) which is doing a disaster week with everything from pre-code “Deluge” to my fav, “Airport ’75” and ending with “Airplane!”

        • Mickey Bitsko

          As I’m sure you know, the Sunshine Landmark on Houston is closing in January 2018. I liked that joint a lot.

          I’m still grieving the Biograph Theater, which for many years was across the street from Carnegie Hall. So many memories of great Lubitsch, Hawks, Lupino, Crawford flicks seen there.

          Young people have asked me, “What’s the big deal about Citizen Kane? It’s good but I don’t get the greatness.” I answer that’s because they haven’t seen it where it’s meant to be seen — on the silver screen. Only on a big screen can one truly revel in Welles and Toland’s magnificent artistry.

          And thanks for the info about the Quad!

  • Mow

    The Cineworld Cinema chain here in the UK does basically this with their Unlimited Card. 17 GBP per month and as many movies as I want to see. The only restriction is you can’t book the next movie until 90 min after the previous one has started. otherwise, go for it. £d and select live events included. Pay per view, like a live broadcast of a theater performance is discounted. For me, well worth the money. I usually go to early matinee weekday showings to avoid said teenagers and chatters.

    • Reality.Bites

      What would you say the normal price range is in cinemas, for new releases? 17 GBP is 21.88 USD, so roughly twice the price. Still worth it, I imagine.

      • Mow

        It’s about 11 GBP per film at Cineworld. More central and specialist theatres charge more. So for me, 2 films a month and I’m saving money. Considering I go 2-3x a week… and it’s a no brainer for me.

  • Helen Damnation™

    I’d like to see their business plan: how to make money with $10 in, up to $360 out, per account. Hidden fees, perhaps?

    • Snarkaholic

      And by raising the price of popcorn to $35 per bucket (with an additional charge of $7.50 for genuine-artificial-imitation-“butter”).

      • Reality.Bites

        Not one cent of which goes to the MoviePass people.

    • Reality.Bites

      I’d actually be more interested in seeing utilization rates for things like Netflix when their business was unlimited DVD rentals. I wasn’t a customer in those days, but I know lots of people were paying that $7 a month to basically have the same 3 movies sit in their living room for months, waiting to be played.

      There’s a small subset of customers who will actually take full advantage. The big question is how big is the subset who will take no advantage of it but will keep paying.

      • Helen Damnation™

        Perhaps, but around here there are lots of people who go to theaters, for films. Not so much my thing, but the rest of my family loves it.

  • JT

    said in a statement that the $9.95 deal will “disrupt the movie industry
    in the same way that Netflix and Redbox have done in years past.”

    Right in line with “The VCR will destroy television!”

    • Reality.Bites

      All these things profoundly changed them. The broadcast networks have had to make do with a greatly shrunken audience and have adopted the strategies that were long common in other countries with smaller markets – fewer scripted shows, more sponsorship within shows, shorter seasons.

      But there’s a profound difference between Moviepass and these earlier companies.

      Original Hollywood model: movies were in cinemas. You paid each time you wanted to see it. And where it was financially warranted, movies would come back after a few years.

      The VCR and DVD changed it. The movie was sold once. Originally for $80-100. And the video “club” or Netflix could rent it out indefinitely. So that made it quite possible for them to make money at a couple of bucks per rental or unlimited on Netflix later on.

      This is something different. Moviepass paying the same full admission price but reselling in an all you can eat package. The business model does little to change the studios operations, but it’s unproven, to say the least.

  • Mickey Bitsko

    This is cool, wallet-wise. Now, if they could only figure out how to show new movies on my little laptop. Oh wait, they have.

  • The New Paige Turner™

    This is a great idea except you have to share a dirty, smelly theatre with people who talk, use their phone and check it constantly and sit through 30 minutes of ads and previews.

    No thanks

    • leastyebejudged

      So… finally fairly priced !

    • Ben in Oakland

      I used to love to go to the movies. But for all of the reasons you describe, we now go twice a year at most.

    • AmeriCanadian

      One of the (many) differences between the U.S. and Canada is how patrons behave at a movie theater. I’m always amazed, more then a decade after moving to Canada, that Canadian moviegoers (at least in the Windsor area) are actually respectful, quiet, and turn their mobile devices off during a movie. I refuse to go to any movie theaters in the U.S. now. It’s night and day.

      • Reality.Bites

        Really? I thought it was pretty bad here and in an earlier post I explained how I get around it.

        Mind you, in the US the only times I see a movie are with my father, which means an afternoon show of a movie that’s been open for weeks and where I’m the only one in the audience who doesn’t yet qualify for a senior’s ticket!

        • AmeriCanadian

          I can only speak about my experiences. There are three movie theaters in the Windsor area that I frequent (six to eight times per year) and I can definitely say that the audience is better behaved than in northern Detroit suburb theaters. Hands down. On the U.S. side it is normal to have popcorn literally being thrown around, people texting and talking on their cell phones, people talking out loud to each other or just to the screen, people kicking seat backs, garbage left all over the place, seats that you have to wonder what’s been spilled on them, etc. The worst I’ve experienced in Canada has been the occasional talker or the light coming from a nearby cell phone. I’ve never had my seat back kicked in a Canadian theater. If someone bumped into me or my seat, I heard an “excuse me” right away. That phrase is non-existent in the U.S. nowadays. I just hope Canada doesn’t follow in the footsteps of its neighbor.

  • I’m sure they’ll make it up at the concession stands. $20 per day for one bucket of popcorn ought to fill in the financial gap.