Gay Dads Star In Luv Diapers Commercial [VIDEO]

In a welcome break from relentless Trump outrages, JMG reader Mark tips us to a cute ad from Luvs Diapers in which helicoptering gay dads fuss over their kid’s first haircut.

The clip below appeared on YouTube a few weeks ago and as I haven’t found any news accounts of the campaign, that must mean it hasn’t yet been discovered by One Million Pogroms.

Luvs is a Procter & Gamble brand and the consumer goods behemoth has previously featured gay couples in their advertising.

  • Jean-Marc in Canada

    So this is totally O/T but yeah, wtf??? #TheMooch follows a gay porn star on twitter? Well now, this could be fun to watch.

    • safari

      PageSix reports that Mooch’s wife just filed for divorce.

    • Mb

      Sounds like another intern sex scandal is brewing. WOW also has this quote: ”

      Suddenly Scaramucci’s crack about Bannon sucking his own cock takes on a whole new meaning…

      And I gotta say… I like Scaramucci’s taste in porn stars.”

    • Jeffrey

      In his defense, have you seen that Kid’s cock? I follow hhim now too.

      • Jean-Marc in Canada

        M’eh, not a size queen or a bottom, still he is an impressive little thing (his height, not his dick)

        • Jeffrey

          I’m impressed with the entire package

    • his wife is leaving him. today. just announced 30min ago. has more.

      • Jean-Marc in Canada

        The optics and the timing are just too perfect for this.

  • Jean-Marc in Canada

    This is such a nice commercial. See reich wing America, we’re actually nice people.

    • KCMC


  • Tatonka

    I can’t just toggle between spittle-flecked rage and “that’s adorable” at the drop of a hat. I’m not a machine, you know.

    Aww, who am I kidding. That’s adorbs.

    • Evangelinaajuarez

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  • Bernie Keefe

    A door bell.

  • Dan

    Omigod. Luvs just ruined bowl cut haircuts for southern Republicans everywhere! What the hell will they use now? Spittoons? Dixie plates? Gun holsters?

  • Jonathan Smith
  • CPT_Doom

    The couple and ad are cute as all get out, but the barber steals the ad.

  • FAEN

    LMAO-fucking LOVE IT!

  • Will Parkinson

    I’ll get a hat. LOL.

  • hair stories and fathers. boy, i’ve got a million of them. cute ad. also: a lot of men should just leave their children at the door with some money and let the stylists do their jobs. esp if it’s a girl child. this isn’t just a gay thing and the look on that barber’s face? oh yeah, i remember that.

  • Do Something Nice

    Well that made me giggle!

  • Ben in Oakland


  • Cuberly
    • Karl Dubhe


      So that’s why he’s following a gay porn star.

      I’m loving it.

      • Cuberly

        Ewww, I really don’t want him to be a member…no way…ewww….

        • safari

          GayBros are a thing

          • Cuberly

            No no no no no no no….please no!

        • Karl Dubhe

          His soon to be ex signed him up. 😀

          • Gustav2

            “Scaramucci and Ball began dating in 2011 and were reportedly married in 2014.”

            3 year itch.

          • AmeriCanadian

            More like three years of non-stop itching.

          • Gustav2

            Scaramucci is having a hedomas horribilis

          • Gustav2

            Priebus is OUT!

            Gen Kelly new chief.

          • Karl Dubhe

            So, not just a police state, but a militaristic one.

            I can’t wait to get out my boot polish.


          • Cuberly

            Ha! The divorce settlement just grew….

          • Waarki

            …and something else just shrank

          • Cuberly

            Same here….shudder. 🙁

        • Blake J Butler

          Maybe not so much, maybe he’s like Vito Spatafore and he’s a closeted gay gangster that roughs people up and kills people.

      • Acronym Jim

        If he escorts, I hope Blake Mitchell charges quadruple for an hour with Scaramucci. And limits that to a look-but-don’t-touch solo performance.

    • Gustav2

      His tiny hands had nothing to do with it?

  • That_Looks_Delicious

    You-know-who will not be pl*as*d.

  • Ernest Endevor
    • Bryan

      Bob and Carol and Ted and Alice?

    • leo77

      I literally laughed out loud at this.

    • Lumpy Gaga


      “Not on your salary, not an ENERGY SECRETARY’S salary!”
      “She went up, and then she went down.”

      And of course, Kellyanne chews the scenery…. literally.

    • JCF

      That’s a 4-way I want ZERO part of…

  • PickyPecker

    Cute ad. And kudos to Luvs for featuring a gay couple.

    Now I just gotta get this pet peeve of mine out there about disposable diapers and the havoc they cause to our environment. While they certainly can be convenient at times – cloth, pins and some plastic pants go a long ways.

    • Lumpy Gaga

      I get the attraction, though.

      As an 8yo, I had to rinse my sister’s newly soiled cloth diapers in the toilet to get rid of the solids (not always straightforward), but … no home laundering. Twice a week, we just handed that dirty pile off to a nice truck driver and got a stash of clean ones in return. Perhaps an indulgence given our socio-economic status, but if you’ve gotta spend a couple of minutes with shitbombs anyway, is it REALLY that much trouble to not pollute landfills, beaches (EWWW!), etc.????

      • it really depends (heh) on where you live. in states prone to drought you’re actually harming the environment by using such services. what really needs to happen is for a diaper company to invent 100% biodegradable diapers.

  • Blake J Butler

    Can someone fact check this if his wife really is divorcing the Mooch.

  • Jeffrey

    In case no one has mentioned today’s surprise divorce scandal yet

    • Jean-Marc in Canada

      Indeed. Take a look at my post at the bottom, I think it explains a lot.

  • Sam_Handwich
    • PickyPecker

      Wait….did Priebus resign or get fired?

    • AmeriCanadian

      I love how JMG is on the cutting edge of breaking news.

    • Pat

      Why is he surrounding himself with generals? Did this one pass the loyalty test too?

  • Jonathan Smith
    • PickyPecker

      Be safe out there! XO

  • leo77

    So gay dads can be depicted as being just as goofy and as inept as straight ones? This is progress I suppose.

  • metrored

    As a younger sibling, I feel triggered.

  • jpinphx

    Cue One million moms boycott in 3..2…

  • fkevin
  • Sporkfighter

    At some point, they’ll realize their shrieking wedgie response to cute commercials showing gays as regular people doing regular stuff just points people to those cute commercials of gays being regular people doing regular stuff, leading their target audience to the conclusion that gays are just regular people who do regular stuff.

    Nah, they never will.

  • Acronym Jim

    “Martha, have you seen this filthy new commercial for Luv’s diapers? Disgusting!”

    “Wow, Ina, that’s some sick stuff! Let’s see who owns the company and get another boycott going.”


    “D*mmit! It’s that demonic Proctor and Gamble. We’ve been boycotting them for decades. They are already on our list of homos*xual promoting companies.”

    (pronounced by OMM as “dasteriskmit” and “homosasteriskual” respectively.)