The Dallas Morning News reports:
IBM is upping the ante in its fight against Texas’ so-called “bathroom bill,” dispatching top executives to Austin and waging an ad war against what it calls the “discriminatory legislation.”
Before state lawmakers reconvene Tuesday for a special legislative session, the technology giant is taking out full-page advertisements in The Dallas Morning News, San Antonio Express-News and Austin American-Statesman opposing the legislation they say discriminates against transgender Texans.
IBM will also send 20 employees, including top executives like Senior Vice President for Human Resources Diane Gherson and Chief Diversity Officer Lindsay-Rae McIntyre, to the Capitol on Tuesday to express their opposition to the bills in person.
More from the Texas Tribune:
In an internal email sent Monday to thousands of employees around the world, IBM’s human resources chief outlined the New York-based company’s opposition to what the letter described as discriminatory proposals to regulate bathroom use for transgender Texans.
IBM sent the letter to employees the same day it dispatched nearly 20 top executives to the Lone Star State to lobby lawmakers at the state Capitol. A day earlier, it took out full-page ads in major Texas newspapers underlining its opposition to legislation that Lt. Gov. Dan Patrick and a cadre of far-right lawmakers have deemed a top priority.
“Why Texas? And why now? On July 18th, the Texas legislature will start a thirty-day special session, where it is likely some will try to advance a discriminatory ‘bathroom bill’ similar to the one that passed in North Carolina last year,” wrote Diane Gherson, IBM’s senior vice president for human resources. “It is our goal to convince Texas elected officials to abandon these efforts.”