MINNEAPOLIS: Gay Mayoral Candidate Introduces Himself With Amusing Ad With His Husband [VIDEO]

The Minneapolis CBS affiliate reports:

Minneapolis mayoral candidate Tom Hoch is hitting the airwaves this week with an attention-grabbing television ad. The unusual ad introduces Hoch to Minneapolis voters in a humorous way, highlighting his same-sex marriage. Hoch’s husband is featured introducing him to voters.

The Hoch for Mayor ad is a twist on a typical political storyline: the affectionate, humorously exasperated spouse responding to an incredulous house guest. “Is he always talking about improving Minneapolis?” one house guest asks in the ad. “Yea,” Hoch’s husband replies, with a sigh.

Incumbent Mayor Betsy Hodges has been endorsed by the state LGBT rights group OutFront Minnesota. Minneapolis has a perfect score on LGBT rights from the Human Rights Campaign.

  • zhera


  • disqus_Qm7Y1t9k8U

    This is actually 100% a ripoff of that Gerald Doughtery ad.

    • Irish856

      Yes it is… I bet that others have used it… indeed, for all we know, Dougherty may have ripped it off someone else.

      It is still cute.

      • Rambie

        As they say, “imitation is the sincerest form of flattery”

    • ColdCountry

      He may have thought of it on his own, not knowing the other was out there. Good ideas are not always limited to one person. I think we need more people having this type of idea, instead of slamming their opponents. I’d vote for him.

    • Jamie Wilson

      It’s an homage.

  • SoCalGal20

    This is great!

  • SoCalGal20
    • Tomcat

      Rasmussen will just create a new poll showing him at 52% now.

      • FAEN

        Only 52%?

        • BobSF_94117


          • FAEN

            LOL-I wouldn’t be surprised.

    • Frostbite

      Fake news!

    • The_Wretched

      Still skating on edge of the magic bomb dropping 35%.

    • gothambear

      approaching Nixonian numbers! Yeah baby

  • TuuxKabin

    Sweet. Thanks Joe!

  • Delightful change of pace for a political ad.

    • Circle Thomas

      It’s actually done before–a Republican candidate in Texas did the same thing in October. In fact, this is a direct copy of that spot, down to the scenes at the grille, the trashcan, and washing dishes:


      • DonnaLee

        Now I think it’s twice as cute!

  • ByronK

    The woman at the recycling bin….hahahaha!

  • netxtown

    I give it 2 thumbs up!
    No slamming. No grinding.
    He can do vs opponent can’t do.

  • bdsmjack

    Cute, but I’ll stick with Betsy.

    • Chucktech

      I hear you. This guy may be a perfectly fine candidate, but if Betsy has done right by us and was a good mayor, don’t throw her under the buss just because he’s gay and she isn’t.

      • Nowhereman

        I’m trying to imagine the luxury of having two candidates who are BOTH gay-friendly.

      • David Walker

        Hi. At some point these things lose “Reply” and sport only “Share.” Be that as it may, my email is (use the initials) pee dee double-you followed by the numbers one seven and four. That’s at comcast with a dot net after it. I can send 45MBs at a time and I don’t know how to get around that. Anyway, I can send some wavs or some PDFs if you’d like. Hope this works.

  • crewman

    I want to move to Minneapolis so I can vote for him! That was adorable, he’s adorable, and his husband is adorable! Off to a good start!

  • Lizard

    That’s an adorable way to start the day. Go Tom!

  • SDG

    Too cute!

  • Ragnar Lothbrok

    Nice. But, why doesn’t he want to do something about all that winter cold?

    • Mike_in_the_Tundra

      I was a resident of Minneapolis for almost two decades. Like many other residents, I loved the cold.

      • Ragnar Lothbrok

        and now ?

        • Mike_in_the_Tundra

          Southern California now. When my husband retires, we plan on moving back to Minneapolis.

          • Ragnar Lothbrok

            Climate change should lesson the shock

    • FAEN

      Climate change might just do that for him? 😉

    • Nowhereman

      It’s just a good excuse for a little hot cocoa and cuddling.

  • FAEN

    Loved it!

  • FAEN


    Paul Ryan’s opponent. Great ad. Hope he wins.

  • fuow

    Yeah, He and Honerbrink are exactly the same, no reason to vote, right?

    • Reality.Bites

      It’s a non-partisan election using a ranked ballot. There are several candidates on the Democratic-Farmer-Labor side and only one Republican. No Republican has been mayor since 1978 and none has served a full term since the 1950s.

      Last time the Republican-endorsed candidate (he ran as an independent) got less than 10% of the vote in the first of 33 rounds. The top 3 Democrats got close to 75%. In 2009 more so.

      I think we have this one. There’s no basis I’m aware of at this time to think that Honerbrink is anything more than what amounts to as a fringe candidate like other Minneapolis Republican mayoral candidates in recent times. If a Democrat isn’t elected this time, it’s not going to because people think both parties are the same. Clearly voters there do not.

  • KaBoomBOX

    Totes adorbs!

  • ColdCountry

    This is like that great ad for the guy in… Texas? … who was running for… comptroller? … and was always spouting numbers and percentages and stats at dinner, cookouts, etc., and his long-suffering wife was, “Please reelect him, PLEASE?” Excellent idea.

  • Hank

    Just waking up and played the ad. The end with the husband nearly “pleading” to vote for Tom gave me my first laugh of the day!!!

  • Lucas Johnson

    maybe he ought to run for mayor in austin?

    it’s a city that loves to recycle…


  • kevin000

    It must be nice to be able to vote based on a principle other than “not the asshole”.

  • easygoingmister

    I’m easy going mister, and I approve of this message.

  • Rocco

    Adorable & funny…they are a cute couple.

  • Clive Johnson

    Minneapolis resident here.

    We have an affordable housing crisis in the city and it just doesn’t affect low income residents. Everyone aside from the top 10%? income bracket is being squeezed terribly in the rental apartment market.

    Up until about 2-3 years ago, we were a refuge from the coasts. Can’t afford or won’t afford a $3000 apartment in San Fran? An $1800 one bedroom in a cool part of LA? You wouldn’t be giving up much to live her culture wise. The Walker Art Center, the Minneapolis Institute of Arts, the MN Orchestra, the St Paul Chamber Orchestra, the Guthrie, the Orpheum, The Cowles Dance Center, theater everywhere, a thriving dance scene, and much else, make up (maybe) for the long winters, and midwest complexion of the place. The great MN north woods is a wilderness paradise, the southern reach of the endless Canadian forest wilderness.

    The problem housing-wise is that sleazy developers saw the writing on the wall. They saw the quality of life here and the fact that the Twin Cities was still comfortably affordable for many. Now, luxury buildings are going up all over.
    Meanwhile wages stagnate or simply don’t rise commensurate with rent. Upper income people from the burbs want to be close to the arts scene and other amenities and are moving into these sparkly new buildings.

    Unfortunately I don’t see any indication on Hoch’s website that he’s aware of the severity of the problem. I like some of his other ideas, especially taking our great arts community here and supporting it even more. However, one of the best things you can do for the arts is to make housing affordable for the people who do art.

    In truth we need radical rent control and a virtual ban on upper income apartment/condo development, in addition to other measures. The comfortable liberalism that dominates the Democratic party isn’t working any longer, nor has it really ever.

    • Ben in Oakland

      Forget all of the rest of it.

      You know where there’s a 3000 apartment I San Francisco? Quick. tell me! DOnt tell anyone else.

      • Clive Johnson

        An acquaintance of mine there paid $150k for a parking spot in his apartment… in 2005.

    • stevenj

      Radical rent control may be a hard sell. Several Bay Area suburban cities had it recently on their ballots and all lost. SF’s only covers buildings built before 1978. Recently I’ve been reading that rents are cooling here (SF) although still expensive. Also cooling is the high end condo market – many of those are now being rented instead of being sold. Supply and demand controls.

  • TJay229

    Wait… Am I to feel cheery about this commercial of a gay white man wanting to be Mayor, when Minnesota just allowed a cop to walk away from Murder? Fuck Minnesota!

    • Clive Johnson

      I see no mention on his website about the need for the kind of police reforms that will prevent the next cop murder of an innocent person. Everyone I know here is alternating between depression and fury about this cop crime and the dubious verdict. If this is not a top concern of any Mpls mayoral candidate people will notice.

      • TJay229


        He’s a WHITE Gay MAN, He doesn’t fear being shot by Police. Therefore, Police reform isn’t a issue for him. You know who that goes.

        • Clive Johnson

          I know, I know…

  • Darrel Cj

    Good for him!

  • Ben in Oakland

    Very cute.

  • DumbHairyApe

    Very cute. I’d surely vote for him. And, I’ll take two of the jogger, please?

  • andrew

    Sounds like Hodges and Hock are a win/win.

  • FormerMainer

    Good ad. It plays to a strength of his in the election and he should capitalize upon it.

  • Jean-Marc in Canada

    That’s actually a very good ad. Strong on subject matter while also humanizing and humourous. Nicely done.