One Million Moms Vs Cialis

Via email from Monica Cole:

The newest Cialis commercial is inappropriate for obvious reasons, especially when aired as early as it has been recently when children are still awake and likely watching television. It features several couples and ends with a n-de couple enjoying two claw foot tubs side-by-side, which many families find offensive and embarrassing.

To make matters worse, the ad clearly states s-x, er-ction, and er-ctile dysfunction instead of the abbreviation ED to explain the reason for advertising this product. Our organization has received numerous complaints from concerned parents. 1MM could not ignore this issue.

This particular commercial is airing earlier and earlier in the day. When this type of commercial airs too early in the evening, family viewing time is ruined. Can you imagine what goes through the mind of a child, tween, or teen when they see this ad?

A parent never expects to have a discussion about er-ctile dysfunction while sitting at home enjoying family time. Cialis (Lilly) needs to know it is not acceptable to air mature commercials when children are likely watching. The timing for airing this advertisement is in extremely poor taste.

If Cialis finds it necessary to air these ads, then they should be cleaned up and made more discrete (since most adults know what the commercial is selling) or saved for later in the evening.

TAKE ACTION: Send an email letter to Cialis (Lilly) and insist they pull their current “ED” commercial off the air immediately, or at least move any future airings to later in the evening.

The twin bathtubs have been featured in Cialis ads since the product launched in 2003.