Monica Cole, there’s a call for you. AdWeek reviews:
Liquid-Plumr cracks wise in this new commercial from FCB Chicago. Various folks, ranging from a firefighter and florist to a bowler and boxer, expose some backside cleavage (though nothing overtly NSFW) as Rosemary Clooney’s jaunty “Too Marvelous for Words” plays in the background. “There’s a Plumr in all of us,” proclaims the voiceover.
A spiffy logo assures us that “Plumr” is the propr spelling. “By turning a humorous stereotype into a badge of honor, we wanted to portray empowerment and confidence,” Tiffany Leung, the client’s associate brand director, tells AdWeek. So, butt crack = empowerment. We’re down with that.