New Liquid-Plumr Ad: Got Crack? [VIDEO]

Monica Cole, there’s a call for you. AdWeek reviews:

Liquid-Plumr cracks wise in this new commercial from FCB Chicago. Various folks, ranging from a firefighter and florist to a bowler and boxer, expose some backside cleavage (though nothing overtly NSFW) as Rosemary Clooney’s jaunty “Too Marvelous for Words” plays in the background. “There’s a Plumr in all of us,” proclaims the voiceover.

A spiffy logo assures us that “Plumr” is the propr spelling. “By turning a humorous stereotype into a badge of honor, we wanted to portray empowerment and confidence,” Tiffany Leung, the client’s associate brand director, tells AdWeek. So, butt crack = empowerment. We’re down with that.

  • LovesIrony

    Clever with cleavage.

  • Gustav2

    End Times, yes the End Times.

    • Statistics Palin

      I see what you did there. 😉

    • skyweaver

      Nicely done.

    • Phillip in L.A.


    • Nychta

      That cracked me up!

    • narutomania

      Nice joke you cracked there!

  • Lakeview Bob

    I just don’t want to see a woman’s butt crack. But I suppose others do.

  • bkmn
    • tomfromthenews

      Still nothing will ever beat the “Ship My Pants” ads that caused them coronaries.

  • Do Something Nice

    Kind of dumb. The crack is a good issue to run with in an ad for this product, but I think they could have done better.

  • Uncle Mark

    Cue Million Moms clutching their pearls (which is embarrassing since most of them are “straight, Christian” men) in 3…2…1

    • Dejerrity Mycron

      I thought this had to do with the crack menace in the inner cities.

      Like when I can’t find one.

    • Snarkaholic

      Their “pearl necklaces”?

      • Tawreos

        Only after they have “studied” the commercial for awhile.

      • jefe5084

        pearl chastity belts.

  • Capritaur

    I like it!

  • Lazycrockett


  • safari
    • Dejerrity Mycron



    • Rebecca Gardner


    • pepón

      coin slut?

  • Tawreos

    Terrible commercial, damn teases.

    • Uncle Mark

      Too true. Not enough crack !! (What? No hairy cracks?)

  • Dejerrity Mycron

    “There’s a plumber is all of us.” Really? Not since 1991 here.

    And I’m still not sure he was a real plumber.

    • Todd20036

      I may have been in a plumber or two. DOes that count?

    • Prost Seattle

      Quit yer bitchin’! Your pipes got cleared out.

      • Derrick Johns

        lol Oh, Lord, help us.

        My pipe hasn’t been cleared out since March of last year when I had my colonoscopy. I’m not having another one. The procedure is no problem…it’s the night before–the clearing…dammit.

  • Ragnar Lothbrok

    Someone, somewhere, is gonna think it’s a product for constipation

    • Tawreos

      They are going to be in for a surprise and at best a lengthy hospital stay

    • ByronK

      That someone would likely be Sarah Huckabee Sanders.

  • ByronK
  • pj

    more boxer

    • JDS

      I agree. 🙂

    • I agree. It was a brief boxer (as opposed to a boxer brief).

  • Butch

    Duluth Trading has been selling butt crack putty for years.

    • Lars Littlefield

      They sell the best crew neck t-shirts you can buy. At $25 a pop they damn well better be good quality.

      • Butch

        Yeah, the stuff isn’t cheap but it wears forever, so there’s a trade. I should correct myself, too – they call it butt crack “spackle.”

  • BobSF_94117

    It’s long been my contention that the only way inner-city whippersnappers will ever stop it with the droopy drawers is if older, white America starts mimicking their “style”. This isn’t quite it, but it’s a step in the general direction.

    • e’ville_globeguy

      The funny thing is that when I was a kid in SoCal in the early 70s, it was a very big trend with the high school boys to wear print boxers, and then let their jeans rise two or three inches below, so the boxers could be seen. Of course, it wasn’t as extreme as we see now, but still, in a way—everything old is new again.

  • david fairfield

    I just checked and Ten Moms hasn’t put out a rage yet. They can’t call for a boycott on Liquid Plumr because that’s the refreshment they serve at their garden parties along with hate sandwiches.

    • David

      You mean the bitter old spinster who lives in a furnished room with 7 cats.

      • david fairfield

        Yes, them. But also their rich counterparts who are married to republican politicians and agree that nobody is worthy of their privileges but them.

  • safari

    Whatever happened to folksy conservative Joe the Plumber?

    • Rebecca Gardner

      Oh, you mean that guy that wasn’t a plumber and didn’t own his own business. Last I heard from him was 2014 when he wrote a total douchebag letter to the families of the victims of the Isla Vista killings telling them too fucking bad you can’t take my penis guns away.

      • Todd20036

        His name isn’t even Joe

        • Rebecca Gardner

          Well, his middle name is Joe. I know lots of people that use their middle name primarily. Hmm…if I did that you’d all know me as Victoria, or Vicky, or Tori. I like Tori. That sounds cool.

          • Ernest Endevor

            Hi, Tori. I’m Nigel.

          • Phillip in L.A.

            Gosh, ‘Nigel’ makes me all goose-pimply….

          • Ernest Endevor

            Can’t spell ‘stud’ without n.i.g.e.l.

          • Phillip in L.A.

            So I’ve heard!

          • But you’re hardly a Tory, m’dear.

    • OdieDenCO

      he tried to invent a electric toilet and shitrocuted himself. true story, believe me.

      • JCF


  • Boreal
  • Sam_Handwich

    FYI – 9th circuit is hearing travel ban appeal right now

  • Blargg

    They better look out, there’s an Ass Crack Bandit on the loose!

  • FAEN

    And hysterics from the ‘Constipated Women of America’ in 3…2..1

    • RoFaWh

      That’s usually spelled “Concernstipated Women (etc)” in order to maximize the snark value.

  • Lars Littlefield

    I appreciate that they use Rosemary Clooney singing over the spot. I love Rosemary Clooney. I had a serious crush on her in the 1950s.

    • Phillip in L.A.

      Glad she’s getting some recognition in the 21st century. Her album with Duke Ellington is an absolute 5-star certified classic (“Blue Rose”)

      “Mood Indigo”–Rosemary Clooney & Duke Ellington (D. Ellington/B. Bigard)

  • vorpal 😼

    Poor Monica. The human body is scary.
    Who knows what would happen if an innocent child were to see one?

    • Reality.Bites

      Babies’ butt cracks have been acceptable in commercials as far back as I can remember. Even slightly older children, like in the copper tone ads, although that was changed some time ago.

      As a child (who was really into butts) I was always puzzled by that, since when I was a young child they couldn’t even show butts in movies and female breasts were out of the question.

      In some ways living in an era when you could see bare male chests all the time but never had to be taken aback by cinematic or televisual female boobage was pretty cool. 😉

      • e’ville_globeguy

        I remember seeing “The Bible: In the Beginning…” when it first came out at cinemas in 1966, when I was 7, and got a thrill at seeing Adam’s bare butt.

      • vorpal 😼

        LOL there was always that post-sex bedroom scene where the heterosexual couple was in bed, with the man’s chest completely exposed and the woman covered up to her shoulders with blanket.

        Game of Thrones shows us just how far we’ve come, but we still have a long way to go before society stops feeling terror and outrage at the human body. It’s amazing how taboo the penis still is.

  • Dreaming Vertebrate

    Speaking of Plumber WiseCracks!
    Q: What do you call a person who picks plums?
    A: A plumber!

    • Dreaming Vertebrate

      OK, looks like this little dino is going to have to work harder for some sympathetic upvotes.

      Plumbers and the Electricians
      Three Plumbers and three Electricians are about to board a train to a Teamsters convention. The Electricians notice that the Plumbers bought only one ticket between them. The Electricians ask the Plumbers how they plan on getting to the convention.
      “Watch and learn,” one of the Plumbers tells them. As soon as the train leaves the station, the three plumbers rush from their seats and all squeeze into one restroom. When the conductor comes through the car he knocks on the restroom door and says “ticket please!” The door opens a crack and the one ticket is handed to the conductor. The electricians are impressed, and decide that’s what they will do on the trip back.
      Then on the return trip, the electricians notice that the plumbers haven’t bought any tickets. “How do you plan on getting home without any tickets?” they ask.
      “Watch and learn,” one of the Plumbers tells them. As soon as the train leaves the station, the three electricians hurry for the restroom. A few moments later, one of the plumbers gets up from his seat, knocks on the restroom door and says, “ticket please!”

  • Miji

    Mmm, a plumber in all of us, I’ll take the one in green please.

    • Todd20036

      I remember this commercial. DAMN!!!!!

    • Is it just my jaded eyes, or is the bearded plumber a well-known gay porn-star, moonlighting?

  • JaniceInToronto

    Oh yeah. OMM is going to shit.

  • Natty Enquirer

    I see Beavis and Butthead have taken positions on Madison Avenue.

  • Acronym Jim

    I was going to make a crack about this commercial but then thought, why bother?

  • KaBoomBOX

    Finally! Plumber’s crack I can get behind!

  • Rex

    When I have clogged pipes and need a Plumr, I use Grindr.

  • Treant

    A few of those definitely cause some cracks in my lordly composure.

  • Ernest Endevor

    Was at the doctor this morning and followed him down the hall and that man does have a fine backside, by jiminey!

  • paulrees100
  • The_Wretched

    1MM will n*t be amused.

  • Professor Barnhardt

    Back in the old days, Liquid Plumr was diluted sulfuric acid. It hasn’t been that in a long time.

  • Phillip in L.A.

    Speaking of advertising and J.M.G., I just saw a very interesting ad here for Starbuck’s Frapuccino with the following AMAZING DISCLAIMER in tiny print:

    “Ingredients depicted may not actually be in products advertised” (paraphrasing)!!!

  • Lane

    The cutie in the sweatpants at the railing (0:26) looks like he’s getting a blowjob given the positioning of the elastic.

  • mikeinftl

    I gotta say my dad was a plumber and the saying must have come about because of him! 🙂

  • greenmanTN

    Yes, I have the sense of humor of a five year old so LOLd.

    • TampaDink

      Take it a step lower (like me!) and Google Squatty Potty commercial.

      • greenmanTN

        No link? That seems rather retentive of you… 😉

  • BudClark