Burger King Ad Campaign Predictably Backfires [VIDEO]

The Independent reports:



Burger King’s latest advert for its Whopper has backfired after the iconic burger’s Wikipedia page was manipulated to claim that the product contains “cyanide” and is “the worst hamburger product” the fast food chain has ever made.

On Wednesday, Burger King released a 15-second advert in the US which claimed there was not enough time to explain “all the fresh ingredient in its Whopper sandwich”. Instead, an a Burger King staff member asks Google to do the explaining for him, using the voice prompt: “OK Google, what is the Whopper Burger?” after which the ad ends.

But the marketing stunt backfired after somebody altered the first line of the Wikipedia entry to say that the burger contains “cyanide” and is “cancer-causing”. The entry also reportedly described the Whooper as “the worst hamburger product” sold by Burger King.

Reports suggested that Google’s voice-activated Home smart speaker stopped responding within hours of the commercial’s release, implying that Google had updated the software to stop it from reacting to the specific Burger King advert. Google did not reply to request for comment.