Ivanka Trump Discontinues High-End Jewelry Line In Favor Of “Accessibly-Priced Solution-Oriented Products”

Because the world NEEDS an inexpensive bracelet solution. Dollar stores, here she comes! The New York Times reports:

Over the last few weeks, it seemed like Neiman Marcus could not make up its mind about whether to sell Ivanka Trump’s fine jewelry. The brand’s baubles disappeared, reappeared and then disappeared again from the department store’s website. But now, Neiman Marcus won’t have much of a choice. Ms. Trump’s brand has discontinued its line of high-end bracelets, necklaces and rings, the company confirmed on Monday. Instead, it will focus on more affordable fashion jewelry, according to Abigail Klem, the president of Ms. Trump’s brand.

In a statement, Ms. Klem attributed the decision to the company’s “commitment to offering solution-oriented products at accessible price points.” She did not mention Neiman Marcus, or any of the other retailers that had recently backed away from carrying Ms. Trump’s increasingly politicized products.

Ms. Trump’s shoes, handbags and clothing lines have become targets for both supporters and detractors of her father, President Trump, in his political rise to the White House. Many shoppers have rallied behind Grab Your Wallet, a largely grass-roots movement to boycott companies associated with the Trump name. Some companies, like Nordstrom and T.J. Maxx, have pulled back from promoting Ms. Trump’s brand.