Major Retail Group To Air Brutal Faux Infomercial During SNL In Attack On Republican Border Tax Plan [VIDEO]

The Hill reports:

A top retail group is launching a TV ad campaign slamming House Republicans’ proposed border-adjustment tax (BAT) with a parody of classic informercials. The National Retail Federation (NRF) on Tuesday debuted the ad on “Fox and Friends,” and it will air during this week’s “Saturday Night Live.” Both are shows President Trump is known to watch, and “SNL” parody commercials appear to be the ad’s inspiration.

The ad is a take on pitchman-style commercials like those for OxiClean. “Too much dough got you feeling low? Too much cash breaking your back? Then you need … the BAT tax!” the pitchman in the ad says. “The all-new BAT tax is specially designed to make your disposable income — disappear!”

  • Gustav2

    Should have been made with an Aussie screaming.

    • Lars Littlefield

      Too bad Billy Mays is dead.

  • bkmn

    They should have included the number for the central switchboard and used Trump’s name more.

  • Ragnar Lothbrok

    I don’t know about this.

    • james1200

      Obviously most of Trump’s policies are very business friendly, he’s gonna wreck regulations and taxes where he can, but these particular businesses would be hurt by a border tax (it’ll never pass a GOP congress anyway) so it’s all about self interest with these companies and the vast majority of corporations will keep their mouths shut no matter what Trump does because his domestic policies will benefit them, so I’m kinda grateful someone is speaking up? I’m curious as to why you personally don’t like this, though?

      • Ragnar Lothbrok

        Oh, well it is tax season. Any mention of any tax brings me down bigly.

        • james1200

          Just don’t pay your taxes then, like your president.

        • clay

          Not just you, which is why it’s good to hit Trump as the tax man.

      • Joe in PA

        I’m so tired of winning.

  • Boreal

    They need to tell the (dumb) American public what BAT stands for otherwise 50% will have no idea.

    • Tawreos

      They will need to explain what it means if they are trying to reach Trump.

    • boatboy_srq

      Even wingnuts know what a bat is.

    • Rambie

      Easy enough, “The Republicans want to raise your TAXES” repeat until it sinks in.

      • Chucktech

        But dawnold sed he wudnt do thay-at…

        • Rambie

          He lied

    • Chucktech

      Including yours truly. I didn’t know that B.A.T. was the official acronym for his goofy border tax. It also seems to me that since, by now, everybody who isn’t brain dead, including our illegitimate #notmypresident, knows what a disaster it would be, the point of this commercial is completely moot.

      • swimboy

        I think that the ad is more effective if you don’t know what B.A.T. stands for. They said the word “tax” 20 times in 60 seconds. That’s all they want you to know, that there’s a new tax, and you probably have no idea what it is. It should scare the hell out of low and middle income people regardless of their political leanings.

        • Chucktech

          I think that without the context of “this was a scheme to punish mexakins but will actually cost Americans” the ad is a flop.

  • Lumpy Gaga

    O/T: Politics isn’t all gloom and doom.

    Saw Brian Sims’ butt crossing Broad Street today.

  • Yalma Cuder-Zicci

    Speaking of SNL, you just know Kate McKinnon is going to have a field day with Kellyanne Conway putting her bare feet up on the Oval Office sofa.

    • kareemachan

      She had her high heels on. You can see them in one photo.

      • Yalma Cuder-Zicci

        Thanks for letting me know. I searched and found a photo. That’s even more disrespectful. You can see her heel digging into the back of the sofa.

        • Chucktech

          Jesus, such decorum in the Oval Office…

        • clay

          heels on and knees spread.

        • Derrick Johns

          Maybe she was turned on by all the Black men in the room?

        • trouble94114

          Well, in Kellyanne’s defense (I can’t believe I said that) no one has ever claimed or accused her of having a civilized deportment. What I find really shocking, is that even among the best tornado bait my Mississippi extended family has to offer, I can honestly say that there is not a single one of them over the age of perhaps 5, that would dream ‘sitting’ like this, under any type of public circumstances.

          I’m also reading that the only reason she is doing this is to position herself to take the photo… Ummmn, isn’t there supposed to be a professional White House photographer whose sole job it is to document these types of gatherings for all concerned?

  • kaydenpat

    Waiting for Trump to blame President Obama for this. Or Soros.

  • Ben in Oakland

    Preaching to the choir.

    • kareemachan

      Oh, I’m willing to bet we get to read an even more incoherent tweet out of the drumpster over this.

  • GayOldLady

    Excellent! They should run it tonight during the lead up and the follow up to trump’s address to Congress.

    • stuckinthewoods

      Right, by airing it during SNL it seems to be part of their skit writing. What’s significant is that National Retail Federation is paying for air time to mock him.

      • Reality.Bites

        Exactly. The breadth and openness of opposition to him is unprecedented.

    • Jay George

      I think it’s a great idea. You have to find the audience level and play to it. I think this does it really well. Now they should take some airtime on sporting events.

  • liondon#iamnotatraitor

    Well it’s at least colorful… Will keep Baby Trump engaged on a basic level. If Melania talks real slow she can explain to him what the adult themes are.

    • Ragnar Lothbrok

      Well, she really hates Kelly Scam Conway and will say so :

      • liondon#iamnotatraitor

        Kelly needs some jelly.

        • kareemachan

          She needs to stop jumping on the OO furniture.

      • MB

        Rogue need her a dictionary.

        • Ragnar Lothbrok

          She still trying to learn the English

          • Reality.Bites

            It took years to break her of asking “for the whole night?” whenever someone mentioned a sum of money in front of her.

      • Reality.Bites

        I never thought I’d see the day when Michelle Obama would stoop to crude taunts like that!

      • clay

        explains the week off “to be with her family” and why she doesn’t plant her seat on the sofa (but, still, why not just stand? even if she wanted that one photo from a low angle?).

  • bkmn

    How about calling it the Trump Tax –
    “Terrific, Really Unbelievable Money Transfer” Tax

    • Rambie


    • Phil in Colorado

      Actually, “Trump Tax” is perfect…. Make his name totally synonymous with a useless tax…. Pound it in to peoples’ minds over and over….

      • bkmn

        Every Democrat should be trying to get in front of a camera to say “Trump Tax” and repeat it as often as they can.

    • Stephen Elliot Phillips

      all proceeds of the Trump Tax will be offshored in a tax free bank in cyprus where only putin and trump know the PIN number

  • geoffalnutt

    Considering Trump has the attention span of a Tic Tac – he won’t watch it all the way through. Plus it’s preaching to the choir.

    • Chucktech

      Not only that, but I’ll just bet that Trump has figured out how to use the “Mute” button.

  • AaronD12

    This commercial desperately needs a music bed.

  • Blake Mason

    Town that voted 70% for Trump in election get upset when ICE takes away popular town citizen described as pillar of the community.

    • Andymac3

      Oh, they must have been taking him figuratively and not literally. Now about your health care……

      • Rambie

        GOP Health Plan: Don’t get sick, but when you do, die quickly.

        • Stephen Elliot Phillips

          GOP health plan
          “we got ours….you can fuck off and die poor”

        • narutomania

          Or better yet, why don’t you buy my specially formulated packets of essential vitamins, minerals, and snake oils that will keep you healthy and fit. It is guaranteed to clear up your skin, help you lose weight, and fight that pesky cancer that you can’t seem to get rid of!

          Each packet is available for the low low low cost of $10. That’s only ten dollars, folks!! Isn’t your health worth it?

          (Recommended dosage: 2 pills daily)

    • ColdCountry

      So, Trump’s “bad hombres” are pillars of some communities – who’d a thunk? I can only hope that, like coming out changed people’s ideas about LGBTs, incidents like this will make people rethink these laws. Yes, one person said they’d still vote for Trump, but I sense movement. Let’s hope it isn’t going to be too little, too late, for too many.

  • That_Looks_Delicious

    Trump seems to think he can just violate trade agreements at will with no consequences. If he keeps going like this, he’s going to get us kicked out of the WTO.

    But really, I think the “deep state” and the financial powers-that-be will have Trump removed one way or another before he does that.

    • boatboy_srq

      UN, NATO, WTO…. to uberBirchers they’re all the same. They will love it – until they have to replace the Lexus, or until they weren’t to export something.

  • Acronym Jim



    Edit: Note the spelling is in the original article. It’s not Joe’s fault.

  • Lars Littlefield

    Not direct enough. Whoever sees the add won’t get that it has anything to do with “the wall” and new import taxes imposed on Mexican goods.

  • Paula

    I applaud what they are doing. Anything to piss off Trump and his henchmen is great.
    OTOH, they don’t care about this tax, it won’t affect them. They are all wealthy. It won’t matter to them if avacados become something that people eat during a major holiday.
    They don’t care.

    • boatboy_srq

      it’s not as if meat-and-potatoes Real Ahmurrrrrcans know what avocados are, anyway.

      • Reality.Bites

        But they sure care about guacamole

        • boatboy_srq

          They care about their 600-threadcount 100% cotton fabric, too, but don’t ask them where it comes from.

    • kareemachan

      Hey, the town halls are getting rowdy enough as it is. Add this to the mix, and who knows how many repub eyes might be opened….

    • Hue-Man

      Our love for avocado – on toast in the morning; whizzed into smoothies; scattered over salads; folded into vegan ‘cheesecakes’ – could be harming the planet and fuelling deforestation in central Mexico, AP reports.

      Mexican farmers are thinning out and eradicating huge pine forests in order to illegally plant the money making fruit trees to meet a never-ending demand.

    • Reality.Bites

      Speaking of, I’m noticing lower prices for avocados in Canada than in Florida.

      Yesterday at Loblaws in Toronto I paid $1.99 for a bag of five. (About $1.50 US). Last time I checked at Public in South Florida (late January) they were 2 for $4.00.

  • Mike_in_the_Tundra

    I had a big problem with the infomercial. I couldn’t get past how hot the pitchman was.

  • Dan M

    If you really want to scare the American public into action tell them the B.A.T. also applies to the drugs coming across the boarder. It’s an alternate fact, but it would panic a large segment of the population.

    • Johnny Wyeknot

      Of what drugs do you speak?

    • Reality.Bites

      I used to have a boarder.

      But he refused to come across.

  • Blake Mason

    OT – Trump blames military for SEAL death…

    “This was a mission that was started before I got here. This was
    something they wanted to do,” he said. “They came to me, they explained
    what they wanted to do ― the generals ― who are very respected, my
    generals are the most respected that we’ve had in many decades, I
    believe. And they lost Ryan.

    • Lazycrockett

      Who hasn’t this guy pissed on?

    • Rex

      Trump will never take responsibility for anything, he will never admit to being wrong. The buck will never stop at Trump.

      • DenKen

        yes it will..when Trump gets the buck he’ll put it in his pocket

        then he’ll blame Obama for stealing the buck

    • Lumpy Gaga

      “My” generals???

      • That_Looks_Delicious

        He’s the only one who can fix this, remember?

    • Chucktech


    • Menergy

      I thought he knew more than all the generals — or so he claimed in some sucky speech I caught part of. Well, as one of your predecessors famously said: “The buck stops here” Mr. Dump.

    • Todd20036

      So, anyone still think the idea of a military coup is still “remote”?

    • Todd20036

      Keep in mind, this is the same guy who claimed during the campaign that he had a secret plan to get ISIL within a month of his presidency

  • mjcc1987

    Was this funded by George Soros?……..
    I’ll bet you Harry Reid is behind this………………

  • Hunter M

    The only way the Trumpanzies will understand this is when they waddle into their Wal-mart and realize that they can’t afford their usual cheap chinese shit. That’s when all of them will finally buy a clue.

    • Reality.Bites

      If big business has to destroy Trump and the Republican party, they’ll do it.

    • Chucktech

      No, not even then. They’ll blame it on obummer.

  • juanjo54

    Given that depending on region of the USA, product, and time of year as much as 90% of the produce in the grocery in a US town originate from Mexico. In addition the vast majority of the automotive components used in vehicles cross that border multiple times before a vehicle is fully assembled and sold. Whack it with a tax each time and the price of the vehicle will rise, according to industry analysts, as much as 1200.00.

  • Mike C

    It’s interesting who Republicans are OK with raising taxes on….

  • narutomania

    No discussion of the GOP, its lawmakers and supporters, and their policies would go anywhere without, of course, highlighting the hypocrisy present throughout.

    The supporters of Drumpf (and of the GOP in general) love to scream about doing away with the I.R.S. But then they want to create a tax in order to pay for their wall. And Drumpf proposes to increase spending on the military by $54 billion.

    Where do people like him and his supporters expect to get the money to pay for these schemes (i.e. to line to pockets of the shareholders of Haliburton)? In their world, I guess the U.S. just magically “has” money.

    Because entitlement. Because #MAGG. Why should anyone be surprised though? These are the same people who believe in virgin birth, angels, demons, and the same ones who scream that Obama was a Muslim also believe that Drumpf is a christian (i.e. they’re stoopid).

  • leo77

    It’s good, but it doesn’t explain itself very well. I’m afraid it will go over the heads of a lot of people who aren’t going to know what B.A.T is and what it has to do with the current administration.

    • Snarky

      We’ve seen the pro-GOP folks are willing to accept any old pile of horseshit as long as their guy says it’s good, the best, gonna be yuuuge. This way you keep party out of it at first, rile up the anti-tax base and only later do they discover that their guy is the one behind it.

      Also the NRF is a trade association and probably wants to keep it non-partisan. The approach seems to be fight a policy, not a party.

  • Elsewhere1010

    Because taxing fruits and vegetables when poor people could just eat cheap,nourishing clay is a no-brainer.

    Brought to you by the No-Brainers.

  • kirtanloorii

    It’s so great! I can imagine republicans thinking it’s some kind of democratic tax. They go to the website expecting a good laugh, only to find that they are the joke.

  • Snarky

    This may be the first time we’ve seen a commercial placed in a specific show just because people know the president watches it. Starting during the election and continuing to this day, his staffers say things on TV because it’s like having a meeting with him. They know putting something on the tube is how to reach him.

    That reminds me, I should go watch “Being There” again.

  • greenmanTN

    Satire does not work with these people. They might call that number but they are looking for something to clean grout.

    (Nice looking man though)

  • JaniceInToronto

    Oh my. The president isn’t going to like this one little bit…

  • GreatLakeSailor

    European countries have VAT’s, which are simply tariffs, same as a “border tax”. For a 157 years (167 years? I forget) we rose from an agrarian society to an industrial power house. What the fvck is wrong with advocating for our own?? The Brits tried “free trade” in the late 1800’s to disastrous effects on working people. Our experiment with the free trade scam has done plenty to make the rich richer and everyone poorer.

    And yet the CorporDems ally with the R’s to propagandize the “horrors” of Alexander Hamilton’s successful system. It is incongruent for self proclaimed liberals to endorse this.