NFL Backs Gay-Inclusive Kiss-Cam Campaign [VIDEO]

AdWeek reports:

The Ad Council’s original Emmy-winning “Love Has No Labels” skeletons campaign was filmed on Valentine’s Day in 2015, and rolled out a few weeks later. Two years on, we have R/GA’s latest installment in the acclaimed series celebrating inclusiveness and diversity—this one rolling out on Valentine’s Day, having been filmed at the NFL Pro Bowl in January.

The new 2:40 video has some inspired fun with a longstanding tradition at sporting events, the Jumbotron kiss cam, which finds couples in the crowd and encourages them to kiss. This time, though, the kiss cam is used, in the Ad Council’s words, as a “symbol for unbiased love” by featuring all forms of love—friendships, families and romantic relationships—across race, religion, gender, sexuality, ability and age.

The stunt begins with a fun bit of misdirection, as the first couple encircled by the kiss cam’s heart shape are a man and a woman. But the man then turns to his right and kisses his actual partner, who is a man—to cheers from the crowd.

The rest of the video, titled “Fans of Love,” continues in a similar way, featuring all sorts of real people and relationships as a way to celebrate diversity and promote inclusion. “The NFL is strongly committed to diversity and inclusion. We are proud to be working with the Ad Council on their Love Has No Labels campaign,” added Anna Isaacson, the NFL senior vice president of social responsibility.

Note the Pulse survivors at the end.

(Tipped by JMG reader David)

  • Paul David

    When the NFL backs something like this, you know that the Christianist anti-gay crowd has lost, permanently.

    • Tim Tebow went to Orlando to visit one of his old classmates who was a victim of the anti-gay terror attack there. Even among Evangelicals younger people are a lot less anti-gay. The old fogies running these organizations are out of touch not just with the culture at large but their own faith communities.

  • Tomcat

    Someone is trying to drive Pat Robertson and the other zealots off the deep end now.

    • Boreal

      Needs to happen faster.

  • tbj5
    • Tomcat

      Under whose presidency?????

    • another_steve

      The web thickens.

      Soon it will ensnare the Sexual Predator-in-Chief.

    • Boreal

      But Hillary’s emails.

    • William

      He apologized!

  • Treant

    With those two, I want to see more than just the kiss-cam. Do they have a B-cam?

    • PickyPecker

      The Easy-D cam.

  • McSwagg

    Yo Texas!!! You still think the NFL is bluffing about that hate based “Bathroom Bill” you’re trying to enact?

    • Tomcat

      Don’t tell them, let them learn the hard way as usual.

      • Mike__in_Houston

        Abbott knows that the NFL isn’t bluffing. He was just trying to get in a bluff of his own. The next four Super Bowls are set and none of them are in Texas. So there won’t be another Super Bowl in Texas until at least 2022, and I think the chances of that are fairly slim since it was just here. By the time another one comes here, all of Abbott’s bluffing will be long forgotten, and I’m hoping that he will be as well.

  • another_steve

    The public display of same-sex love and affection is the next great frontier in the LGBT movement. In many areas of America, it takes courage. The risk of violence is real.

    Nevertheless, we have our pioneers — and in the fullness of time will make it an ordinary and common event.

    • MT YVR

      Some one posted this earlier in the week in another comment stream but… this reminded me of the linked video.

  • Boreal

    If you had told me 20 years ago that the NFL would be on our side I wouldn’t have believed it.

    • Sam_Handwich

      the pants have given it away right along

      • Tomcat

        Remember when Zealots wanted NFL to try to stop them patting each others butts?

        • Sam_Handwich

          was that a thing??? i missed that

          • Tomcat


    • Younger people (as in the players) just aren’t as homophobic as their parents were. They grew up with gay people in the media and knowing gay people. Some have gay siblings. Also, being too homophobic makes people think you are a closet case. (Oh and gay guys know all the hot girls. It’s cliche because it’s true.)

    • Circle Thomas

      So many companies and organizations are fighting back against the Trumpists’ politics of hate. I was talking today with two clients, one a gigantic telecom company, the other one of the big four consulting firms, about how they’re committed to embracing diversity, and continuing to fight against legislation ranging from the Muslim ban to HB2 in NC. I never really believed corporate America was our savior, but they’re turning out to be an important player for the good guys these days, and I’ll take all the help we can get.

  • Tomcat

    Love has no labels,, hate has a christian label.

  • Tomcat

    Just shows you the NFL wants to be LESS political while the NRA wants to be MORE political. One is for fun, one is for gun.

  • AtticusP

    This ought to give Bryan Fischer a stroke.


    • gaymex1

      I try not to think of Bryan Fischer and stroking.

      • AtticusP


        Repeat after me: “Noun, not verb.”

        • gaymex1


          • Dawngwills

            Google is paying 97$ per hour! Work for few hours and have longer with friends & family! !mj272d:
            On tuesday I got a great new Land Rover Range Rover from having earned $8752 this last four weeks.. Its the most-financialy rewarding I’ve had.. It sounds unbelievable but you wont forgive yourself if you don’t check it
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          • Nic Peterson

            45 is going to raise the minimum wage as well. Flagged.

        • Todd20036


      • Nic Peterson

        Apoplectic? Has a nice ring to it. Sounds like its untreatable, as a bonus. Tea baggers have to look it up — bonus! ( if they have a dictionary )

    • No More GOP.

      Come sit by me.

    • bsinps

      And Tony Perkins Yeah! Yeah! Yeah!

  • Stogiebear

    The whole ad was sweet!

    • KCMC

      “Orlando Survivor,” t-shirt made me weep.

  • gaymex1

    “Our love is greater than anyone’s hate.”

    What a nice break from all the bigotry.

  • witch

    THIS is the future, get use to it haters

  • Rebecca Gardner
    • Treant

      That also reminds me of a really bad date I had once.

      • FAEN

        Do tell.

        • Treant

          Look, I don’t object to a slightly angry handy-J if that’s all you really want to do. But if you’re going to do that, at least show some skill is all I’m sayin’. I am not an unoiled lever that you must pull very, very hard to stop the train before it hits the school bus.

          • FAEN

            Ok that sounds awful but I must admit made me giggle a wee bit.

  • Johnny Wyeknot

    Well played by all!

  • Jmdintpa

    Trump will stop all this. He is being guided by the lawd and we know he dont put up with sodomites.

    • Treant

      Ebony and sodomy…live together in perfect harmony…

      • KCMC

        don’t look up RawOreo

    • the lawd? or the lewd? cause if it’s the lewd, dude, fucking sign me up.

      • KCMC

        Lard in heaven.

        • TuuxKabin

          And in the skillet.

  • Lee Clinkscales


  • Stogiebear

    And Monica Cole begins her Boycott the NFL campaign. Her husband decides it’s time to divorce her ass, let her have the house — he’ll just go watch football with the gay couples down the street.

    • Treant

      This ends in an amateur film titled “Football Four-Way,” which catapults Mr. Cole to some minor fame in certain circles.

  • Frostbite

    Boycott the NFL!!!! Boycott Football!!!

    LOL. Yeah, good luck with that one.

  • JT
    • FAEN

      Sign me up 😈😈😈

    • oh…wow…
      oh holy crap wow.
      what was i talking about?

    • another_steve

      High School flashback.

      Old NYC queers reading here may remember when Brooklyn Tech HS was all-male. As I always knew I was queer — from zygote phase forward — I urged my parents to let me go there. They allowed it, I took the test and was accepted.

      So it was me and thousands of young teenage boys. For four teenage horny years.

      Fill in the blanks, bitches.

      • Lars Littlefield

        You had to take a test to be gay?

        • edrex

          yeah. i stayed up cramming the night before.

          • Derrick Johns

            With whom? LOL

        • William

          The oral exams were the hard part.

          • KCMC

            Hmmm. Hard.

        • greenmanTN

          But he passed with flying colors!


        • MT YVR

          I tried to brownnose it but I only got a 69 average. It totally fucked me getting into the program I wanted.


      • Todd20036

        You slut!

        I’m so PROUD of you!!

        • another_steve

          Thank you. I figured you would appreciate my story.

          These were the just-post-Stonewall years, mind you. “Gay liberation” and gay sexual freedom were still radical thoughts and acts.

          But oh those beautiful Brooklyn Tech boys.

          We swam nude together — in the school’s olympic-sized pool.

          ‘Nuf said.

          • Todd20036

            The hell! No, its not enough said. I WANT DETAILS DAMMIT!!!!!

    • Nic Peterson

      White-ish (who can tell these days!) Jesus is looking over my shoulder as I view this and he just whispered in my ear that he is going to come again.

      Gotta go, bye.

  • FAEN

    Love Trumps Hate.

    And don’t you forget it Cheeto Voldemort.

  • Pat

    Holy shiznik, now the haters have to boycott Bud AND the NFL!!! Someone better remove all sharp objects. On second thought….

  • -M-

    Oh, Texass…

  • Sam_Handwich


    oops….guess he watched the press conference:

    • Joe in PA


    • coram nobis

      President Queeg, lacking only the ball bearings.

    • William

      He knows better than to book passage on a sinking ship.

    • Treant

      Nobody competent would ever dream of such a thing as this administration.

      Now, of course, we’ll need yet another news conference to show off the new one while Trump whines that he never really wanted the old Harward guy to begin with. Loser. Sad.

      Perhaps next time the Republican Congress can play fiddles in the background.

  • Barry William Teske

    I get to say “Thank you” twice today for this.
    Now that’s privilege!

  • Mike__in_Houston

    The NFL is the absolutely last organization in the universe that I ever dreamed would be taking a lead on this. Bravi tutti!

  • Tiger Quinn

    You have to wonder what kind of gay population the NFL knowingly has amongst its players and staff to be THIS vocal about equality.

  • bkmn

    Suck on that PerKKKins!

  • greenmanTN

    Sometimes there is so much… beauty in the world. (Yes, I’m totally doing the Wes Bentley American Beauty thing, but that doesn’t make it any less true.) How odd is it to see kiss-cams of gay couples and people are cheering?

  • Jean-Marc in Canada


    That’s all that need be said.

  • Charlie

    mmm…I shouldn’t have watched this in a public place. Not sure how cool it is to be a puddle in Starbucks.

  • DaveW

    Good for the NFL. But sad for society that a company that promotes cheating and brain damage uses our movement to look good PR wise. American hand/”foot” ball needs to end for the sake of morality.

    Shame on any fan of this barbaric, base “sport”

  • Nychta

    “Our love is greater than anyone’s hate.” Yep.

  • TuuxKabin

    Wanna hear the latest?
    Oh Yeah!
    America’s STILL THE GREATEST!!!
    Oh YEAH!

  • TheManicMechanic

    Damn onion ninjas!!

  • SDG

    And those boys are SO CUTE! I need to move to ‘murica and start hanging out at “Football” games.

    Hmmm… on second thought…

  • Bernie Keefe

    That was the most beautiful thing.