1000+ Companies Block Their Ads From Breitbart

The Independent reports:

More than 1,000 advertisers have pulled out of advertising with far-right news outlet Breitbart, a campaign group has claimed. Kelloggs, BMW, Visa, T-Mobile, Nordstrom and Lufthansa have all severed ties with the company over the last few months, according to a database from Sleeping Giants.

A petition for Amazon to cancel its relationship with the website has also reached almost half-a-million signatures. A total of 1,132 companies have so far pledged to remove the ultra-conservative site from their media plan, Sleeping Giants said.

Emma Pullman, lead campaign strategist at separate campaign group SumOfUs, told The Independent that most of the companies were pre-existing advertisers. Some had put the website on their black list after accusations it writes misogynist and racist articles, she added. “We are reaching fever pitch,” she said.

To be clear, many of these companies, probably a large majority, had no direct advertising deals with Breitbart. Instead, their now-blocked ads appeared via third party digital ad agencies based on the site’s content and by the readers’ recent browsing history. (Tipped by JMG reader Daddy Ray)

  • Tawreos

    I am sure that Breitbart will see this as the free market correcting itself with no nefarious explanations needed.

    • cleos_mom

      There’s a commenter on the site defending Breitbart from the “liberal Nazi” attack who claims to be Jewish: “I’m 76 and saw it first-hand”, he claims, “it” presumably being the Third Reich and the Shoah.

      Assuming a birthday after mid-February this guy was born in 1940.

      • almost no one on sites like those is not a habitual liar and faker. some of them are even paid to be so.

        • liondon#iamnotatraitor

          They block anyone who doesn’t tow the line. I am proudly blocked by bratbart.

          • Millstone

            “Toe” Sorry, I can’t stop myself when someone misunderstands an idiom. (Other often confused idioms that make me crazy: “shoe in” (shoo) and “lynch pin” (linchpin).

          • Ray Taylor

            I thought he meant ‘pullin’ in the line’.

          • Beagle

            Or maybe draggin’ the line.


          • The_Wretched

            I didn’t know that about shoo-in.

          • 2guysnamedjoe

            Here here!!

      • Tawreos

        For these guys, math is just as hard as spelling and grammar.

        • kareemachan

          Obviously a Devos fan….

          • Dawngwills

            Google is paying 97$ per hour! Work for few hours and have longer with friends & family! !mj274d:
            On tuesday I got a great new Land Rover Range Rover from having earned $8752 this last four weeks.. Its the most-financialy rewarding I’ve had.. It sounds unbelievable but you wont forgive yourself if you don’t check it
            ➽➽;➽➽ http://GoogleFinancialJobsCash274MarketBoxGetPay$97Hour ★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★:::::!mj274d:….,…

        • cleos_mom

          So they’re the ones who go out of their way to tell you they’re “bad at math”, giving a clear impression that this is an accomplishment.

      • You can take in a lot before your 5th birthday.

        • cleos_mom

          But you’ll only understand a small percentage of it.

          When I was 5, Bebe Rebozo attended our church semi-regularly. My reaction consisted of wondering whether he was related to Bozo the Clown.

          • edrex

            he was.

      • GayOldLady

        Well, the war ended in 1945, which would have made him 5 years old. Unless he lived in one of the occupied countries and was victimized by the Nazi’s it’s hard for me to believe he remembers it.

      • edrex

        because this is the same as kristallnacht.

    • -M-

      The majority are conspiring against them.

      • Paula

        Yes, you can. Your colors, counting to ten, ABCs, Mary had a little lamb, etc.

  • JuanGalicia

    THE NUMBERS ARE JIGGLING D: … anyone else notice that?

  • Pollos Hermanos

    Unfortunately, conservative groups like the Heritage Foundation will mail checks to Breitbart just to keep the propaganda flowing.

    • Kim K’s Kute Koochy✓ᵛᵉʳᶦᶠᶦᵉᵈ

      Nah. Without president Bannon, that site is as limpy as liddle Donnie.

  • cleos_mom

    That might be why the Religious Reich is crowing especially loudly this week over Target’s lackluster sales figures being due to their now-aging boycott. “Look! It’s Halley’s comet!”

    • B Snow

      Interesting, because I’ve been to various Targets in the past week and a half, and they’ve been packed.

  • greenmanTN

    am There is something bad. Afoot.

    • vorpal

      Can’t we take a break from talking about Ivanka’s shoes for five freaking minutes?

  • DaddyRay

    Kelly-Anne will give them a shout-out

  • Chris H.
    • DaddyRay


      • Stellaclovett

        Google is paying 97$ per hour! Work for few hours and have longer with friends & family! !mj644d:
        On tuesday I got a great new Land Rover Range Rover from having earned $8752 this last four weeks.. Its the most-financialy rewarding I’ve had.. It sounds unbelievable but you wont forgive yourself if you don’t check it
        ➽➽;➽➽ http://GoogleFinancialJobsCash644MarketStudioGetPay$97Hour ★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★:::::!mj644d:….,……

        • You should try Breitbart. They’re hurting for ad revenue.

          • Paula

            Having more time with my family would most certainly make me avoid the website.

      • David Walker

        Thank you for the information, DaddyRay. Good news seems hard to come by, so thanks for this.

  • Boreal
    • Todd20036

      Awfully flattering photo. I suspect photoshop.

    • Clive Johnson

      Who will Obama/Soros take down next?

    • Marti386

      Andrew is looking chipper these days.

  • dcurlee

    Ha ha

  • JT

    Ditch the Nazi rag.

  • Cousin Bleh

    There’s also pressure on Shopify to stop hosting Breitbart’s website. But the CEO of Shopify has gone to the oft-misunderstood free speech well…


    • kareemachan

      That’s fine. I’ll just find it free to not shop there.

  • TampaZeke

    Not to be the “glass half full” guy, but what took them so fucking long?

    • Cousin Bleh

      Most online advertisers who participate in third-party advertising programs like Google AdSense don’t know where their ads appear.

      • TampaZeke

        Fair enough, but I think if I were one of these mega companies I would hire a fully time position just to make sure that my company’s ads weren’t being posted on hate sites.

  • TimJ

    I wonder who is left? Can’t bring myself to actually go check on Breitbart, but its probably down to places that sell freeze-dried food and gold.

    • Cousin Bleh

      This campaign is run through a Twitter profile called Sleeping Giants. You can check its Twitter feed to see what advertisers they’re targeting. Most advertisers don’t know their ads appear on Breitbart, so the premise of the campaign is to screenshot their ads on Breitbart and tweet the image to the public. It looks like recent advertisers include Pottery Barn, Tony Robbins, and LL Bean.


      • Beagle

        LL Bean? Why am I not surprised?

    • Schlukitz

      And Jim Baker’s hog slop in five-gallon buckets. LOL

  • Todd20036

    Thank you. What took so long?


  • bkmn

    Many thanks to Str8 Grandmother for her tireless work cajoling companies on twitter about their ads showing up on Breitbart!

  • Gerry Fisher

    Silver lining 🙂

  • Robert Anthony

    This is amazing. Starve hate and ignorance.

  • Jacob

    Thanks for posting. Sad you had to learn of it from the UK.