BACKFIRED: Major Brands Continue To Flee Breitbart, Only Automated “Remnant Fill” Ads Now Appear There

Breitbart’s continuing attacks on Kellogg’s have rather predictably backfired. Investor Relations reports:

The move by many of these large corporations to cancel ad contracts on Breitbart seems to already be hurting the company, as the majority of current ads on the news site are being fed to the site by Google and Taboola, which are third party ad providers, and there now appears to be no indication of any direct advertising on the site.

The inventory appears to be so low that ads are now appearing on Breitbart touting Steve Bannon’s IQ as ‘Unnerving’. The ad in question, which you can see in the image above, which directs to, and appears to be created merely to make money from a deluge of banner ads and popups, is likely earning Breitbart a few pennies per click.

While this ad likely isn’t created by Breitbart or Bannon, it is rather ironic that such an ad now appears on a site which is struggling to achieve meaningful revenue. Perhaps if Bannon’s IQ was really so ‘unnerving’ he wouldn’t have killed the hands that are feeding him.


  • pj

    grate america again

  • Lazycrockett


  • Tom G

    Is bankruptcy in order. His boss can give advice on that ….

  • bkmn

    Pardon me while I laugh my ass off.

  • FAEN

    Why were major brands on BreitBS to begin with.

    • JuanGalicia

      I imagine they probably focused on sites with large volumes and didn´t pay that much attention to each individual site.. as the profile of BreitBS became large enough for people not watching JoemyGod or MediaMatters they started to get uncomfortable… and so on <.<

    • WitlessProtection

      I remember when I first started working at Angie’s List, they were very proud of the fact that their business TRIPLED in one year because they ran 15 second ads on Rush Limbaugh’s show. As soon as it became toxic to be there, she bolted.

    • Nowhereman

      They use a service that puts their ads out there. They need to do that in-house instead and vet the sites that they advertise on.

  • pch1013

    Bannon will solve this problem by asking Tsar Donald to pressure major corporations to advertise on Breitbart, or risk being anger-tweeted into oblivion.

  • Cackalaquiano

    I hope everything Trump gets the same business pain, here and internationally.

  • Michael R

    All mentions of Steve Bannon should read
    ” The Rotting Corpse of Steve Bannon ”

    • Dreaming Vertebrate

      He does not look healthy at all. Then again a diet consisting of one gallon of bourbon for breakfast is no way to start your day. Perhaps he should try some Kellogg’s Pop Tarts and Rice Krispies instead…

      • Mark

        why does it look like he’s pulling down a bugger towards his lips?

        • WitlessProtection

          That is the Ted Cruz pose.

        • Lumpy Gaga

          Meeting has broken for snack time.

        • Gayer Than Thou

          I’ve heard that coke makes your nose run. But I don’t know if he uses coke or anything.

      • Ernest Endevor

        Or switch to vodka. It does a body good.

      • Butch

        Bourbon for breakfast is bad? Even if I have it on the rocks? Oh…..

      • Lumpy Gaga

        He’s what craves plants.

      • Nowhereman

        He looks more like a vodka drinker. My mom had a serious vodka habit and her face and skin were like that. Also very bloated.

    • Todd20036

      Funny how so many of the people who feel justified in telling us how to live, don’t even know the basics of how to take care of oneself.

  • Chris H.

    Good. Hopefully they will now boycott everything.

    • WitlessProtection

      News headline: “Thousands of alt-right Breitbart readers starving to death in their own homes, no place to buy ANYTHING.”

      • Snarkaholic

        “We recently interviewed Bubba Ray and Shirley Bob Rubenswine of Road Kill, Indiana:
        “‘Me ‘n Shirley Bob here was gonna try to git us some lunch. We staked out a dumpster behind a sandwich shop up the road. Things wuz lookin’ real promisin’, until we seen that the employee dumpin’ the rancid trash into it wuz wearin’ a rainbow pin! We ain’t eatin’ no sissy sandwiches…we might git the ghey cooties! We’d rather starve!!!”‘

      • Nowhereman

        Well they could always send away for some survival kits from Infowars and Coast to Coast AM. Jim Bakker’s got some great stuff for sale too. (snark)

  • Paula

    Haha, Steve, haha. Fuck you!!!

    • Gustav2

      He’s has moved on the bigger and more lucrative grifts.

    • Chuck in NYC

      He’s a believer in free markets. So this is the free market at work. A beautiful thing, n’est-ce pas?

  • Mark

    NOT to big to fail…..say hello to Felicia!

  • Jmdintpa

    I got stoned and ate blueberry Pop Tarts last night just to do my part. Then I had Kellogg’s frosted mini wheats this morning for breakfast.

    • Droz

      You’re doing God’s work.

    • Johnny Wyeknot

      I myself love fruit loops

      • Canadian Observer

        And now there is a second reason to pay the few extra pennies and get the original rather than the generic equivalent (the first reason being that the generics are not colour-fast and the milk turns grey when the various food colourings leak out and mix).

        • Lumpy Gaga

          Ah! A description of Bannon’s complexion: “grey milk”.

          • olandp

            I believe he suffers from Rosacea, as I do. Mine is photosensitive, allergic to the sun, most often it is an alcohol sensitivity, Like W. C. Fields. It appears Bannon drinks quite a bit, but I would too if I had to live with being Bannon.

      • Todd20036

        The neighborhood I live in is Dupont Circle, aka the Fruit Loop

        • Johnny Wyeknot

          (That’s precisely what I was talking about but don’t let on!)

        • pch1013

          I believe the correct spelling is “Froot Loops®.”

    • Nowhereman

      Good job! Keep up the good work!

  • watchthewingnuts

    Taboola is one of the cesspools of the internet anyway… its not surprising they’d be on Breitbart.

  • Dreaming Vertebrate

    No ad revenue?? Breitbart will soon be shipping its “reporter” jobs to Mexico to save pesos. Sad!!

    • Todd20036

      Maybe they’ll mistake Mexico with North Korea.

      • Dreaming Vertebrate

        Maybe Milo won’t be so smug in a North Korean reeducation camp.

        • swimboy

          I bet he will still be smug, at least the first few times in the hole. I think he might be a slow learner.

        • Jean-Marc in Canada

          Funny that you mention ‘it’, I’ve not seen hide nor hair of the Peroxide Manpussy in awhile. It’s been rather nice not having to look upon that venal bit of Hitler spillage.

          • ChrisMorley

            Milo Yiannopoulos’s university speaking events cancelled over security concerns
            Two colleges in North Dakota and Iowa withdrew invitations

            Sad: not.

          • bambinoitaliano

            Security concern as in not enough bleached blond twinks frequenting the washroom glory holes?

          • Lumpy Gaga

            No RW sugar-daddy money for youz? Oh, right. Election’s over.

            Sucks to be Left Behind.

          • Todd20036

            He asked for additional security, but wouldn’t pay for it. Sucks to be him.

            Actually, it sucks to be him, anyway

          • Nowhereman

            Hopefully it will suck more and more.

          • Lumpy Gaga

            Useful idiot is no longer useful.


          • Brian Burleson

            It was at MSU recently. They cancelled him. IIRC.

          • bambinoitaliano

            It helps that Twitter ban his ass.

          • Phaius

            Indeed. He had a lot of exposure due to Twitter, but now he’s stuck with Facebook and the echo chambers of places like Breitbart and 4Chan.

        • olandp

          It is ‘faggot Milo’, like he wants to be called.

    • ByronK

      Or Ethiopia.

  • PickyPecker
  • Todd20036

    Hey DimBart, it’s called karma, and it’s pronounced: Ha Ha! Fuck you!!!

  • Boy Elvis

    “Major brands” never should’ve been there in the first place.

    • Nowhereman

      I agree. Hopefully they will stop just using outfits that put their ads wherever without vetting the sites that they end up on.

    • Jerry

      I don’t think they were purposely…just paid ad agencies to place and ended up in the fever swamps. When people let them know where their ads were, they had them removed.

  • Joe in PA
    • Jean-Marc in Canada

      The only thing unnerving is how lost, confused and fucked up he looks in that picture.

      • Snarkaholic

        I’m also stunned that he appears to have brushed his hair.

      • Joe in PA

        Dazed and confused as the saying goes… 🙁

        O/T…I’m liking your new holiday attire! @pickypecker:disqus started a trend I see. 🙂

        • Johnny Wyeknot

          Bah humbug

          • Joe in PA

            Johnny, Johnny, Johnny. You stop that right now before I break out into a chorus of Auntie Mame’s “Need a Little Christmas”. 🙂 And you don’t want that. Just saying. 🙂

          • PickyPecker

            You’ll be on the bar in those little santa bootie things? (looks through wallet for dollar bills)

          • Joe in PA

            dollar bills? Cheap bastard. You better be whipping out 20s! I might be easy…but I’m not cheap. 🙂

          • Librarykid

            Or as the saying used to go, “I’m not cheap; I’m free.”

          • Joe in PA

            They don’t call me Santa baby for nothing. Ahem.

          • UrsusArctos

            HO, ho, ho? NOT that that’s a bad thing. Matter of fact it’s a VERY good thing. ;D

          • Johnny Wyeknot


      • Rambie

        You forgot “high”

      • TominDC

        It’s a very strange mix of decent care at the top, to the “I should’ve gone to a barber 2 weeks ago” sideburns, and down to the IDGAF cheeks/chin.

        At least he’s consistent with only caring for the ones at the top?

      • Librarykid

        Do you mean like an addict in the gutter?

    • Unnerving as in….double digits?

      • J Ascher

        My, but aren’t you the generous one? ;>)

    • Oikos

      Unnervingly low.

    • Todd20036

      Dumb enough to attack a pizzeria based on a conspiracy theory

    • zhera

      Unnervingly low, actually not even measurable.

    • Bad Tom

      Low enough to fail at business.

  • RyanInIllinois

    Ha ha! Message to Breitbart: The free market giveth and the free market taketh away, motherfuckers!

  • crewman

    Ladies and Gentlemen of the Advertising Community, come promote your products on Breitbart! We can guarantee you, if you ever advertise with us, it’s forever. If you ever try to leave we will launch consumer boycotts against you to damage you to the greatest degree we can muster. So act now while there’s still space for you!

    • AJ Drew

      And Wall Street huckstateers, pay attention to who boycotts… make a zillion! OH wait, does Breitbart know that ploy?

  • Jean-Marc in Canada

    If ever a man was so deserving of such a comeuppance, it’s this cretin.

  • Ernest Endevor

    Brain-smuggler. Is that like budgie-smuggler? Because if so I’m in.

  • Butch

    Would have been nice if they had found their consciences before the site became toxic to advertisers. It was always toxic.

  • missmobtown

    Next step seems to be figuring out how to get publishers to boycott the Taboola network:

    Also, could we agree to call it ‘Breitshart’ going forward? I think that has a nice ring to it.

    • Treant


    • Snarkaholic


    • pch1013

      I occasionally refer it to as “Breitbarf.”

  • EweTaw

    Whenever I see the above photo of Bannon I see a fat, alcoholic version of Robert Redford. Apologies to Redford. Bannon has never been that lucky in the looks department.

    • AJ Drew

      Apologies to Redford, indeed! ACK! But you got the fat, alcoholic looking part right… add on to the looks-likes.. looks like he would fail at trying to throw whatever is nearby at the head of whoever won’t get him a beer from the fridge; looks like he’d claim his shower is “broken” when he actually shows up at the office and co-workers involuntarily turn their heads away from his body odor; looks like someone you’d see on the sidewalk and cross the street away from to avoid a money beg.

  • bambinoitaliano

    I’m sure he is going to be crying to Peter Thiel for a few pennies to keep his site going.

    • KarenAtFOH

      He just has to follow trump’s lead and stiff his employees.

    • kevin vincent

      Have to beg the Jewish fag for money you just gotta love the irony there

  • Yalma Cuder-Zicci

    That photo gives me a migraine.

    • AJ Drew

      Nah, just makes me wanna take a shower. Or force HIM to take a shower.

      • Elsewhere1010

        If water touches him, he melts.

        • Lumpy Gaga

          He killed a bartender in Reno, just because of ice.

        • BudClark

          He’d lose 10 lbs by just getting the DIRT off of him!

      • A Silkwood shower.

  • Oikos

    Maybe his liver cirrhosis will kill him.

  • Brad Lathem

    I SO needed some uplifting news…and this hit the spot! Lol

  • Johnny Wyeknot

    Maybe he will ask for a cut of the public broadcasting budget

  • another_steve

    Defund the enemy.

    For all to consider:

    If you get a mail solicitation from a monster organization (the Republican Party, “Right to Life,” etc) that comes with a “postage paid” return envelope, stuff it with heavy cardboard and make it as thick as possible. It’ll cost the monsters several dollars that way, to receive your “reply.”


    • AJ Drew

      No idea what you’re referencing, but I like the ultimate idea.

    • Snarkaholic

      Tape some metal washers to the cardboard for added weight.

    • David F.

      Glue it to a brick.

    • m_lp_ql_m

      This only works so well. The post office has the right to refuse to ship anything it deems excessive, and will. Heavy cardboard with washer should work, gluing the envelope to a cinder block won’t.

      • another_steve

        Anything suspicious looking will probably be rejected in the post office sorting process. I wouldn’t even consider attaching something to the outside of the envelope.

        Man and I recycle, so we always have a nice supply of empty frozen food cardboard boxes at the ready.

        You wouldn’t believe how heavy an envelope with carefully cut rectangular strips of that stuff can get.

    • WildwoodGuy

      I tape it to a brick!

    • RaygunsGoZap

      Mail back rocks or lead

    • olandp

      I used to tear up the envelope and contents that came with it to mail back. Then I started tearing up other junk mail to stuff the envelope.

  • Steverino

    Hey, Bannon: let’s see you try to “post-truth” your impending insolvency, motherfucker.

  • barrixines as aladdin, nightly

    Oh dear and just when they are launching into France and Germany.

    • Lumpy Gaga

      So is it Le Breitbart or La Breitbart?

      • barrixines as aladdin, nightly

        I don’t know about French but in German it’s ein Breitbart. As in Ein Volk, ein Reich, ein Führer, ein Breitbart.

      • AJ Drew

        Meh, they went FrAnglais… “THAT” Breitbart. All the ads are for foreign Viagra, from America, delivered in Pez dispensers.

    • Lily A Jafarian

      Germany is flexing its muscles against Breitbart. Hate speech is illegal there.

  • joe ho

    Bound to fail. Breitbart and Trump followers are a rapidly declining demographic.

    • AJ Drew

      Yeah, we wish. DT is POTUS-elect, Bannon (Breitbart incarnate) is his bestie. Will they fail, ultimately? Yes, I honestly think so. But given the positions of power they HAVE won, we can’t dismiss them so easily.

      • Tiger Quinn

        Remind yourself that they are still a smaller portion of the country than we are, and retailers know that.

    • zeddy303

      Sorry but did you happen to be around November 8th? 😛

  • Nowhereman

    I would love it if most of these sites got defeated by the free market. I don’t think that their core followers are big advertisers or consumers. Guns and booze maybe…

    • Snarkaholic

      And books with titles like ‘Millionaire In Minutes: The Lazy Idiot’s Guide To Riches’.

    • pch1013

      and Amway and Goldman Sachs and World Wrestling Entertainment.

    • AJ Drew

      I peek in over there once in a while, (as do *they* here,) and most of the ads are oddly similar to the ads here. The difference is that there are a lot of ads *there* that are self-promoting, for T-shirts and ball-caps etc from an “official” store. Oddly, I have seen no gun nor porn ads there, which is a bit surprising. Their articles, however, are often punctuated with commentary for gun sales and DT-referenced “Make a gazllion, I’ll show you how if you send me $.” And unlike here, those comments don’t get moderated.

    • Tiger Quinn

      What’s funny about far right pubs that need advertising is that they don’t like their readers anymore than we do – they constantly go after the dollars and readership of a completely different class of people than reads their rags, and though they could have all of the “God hates brown people” banners their idiots wanted, they crave the legitimacy of, say, a Target ad. They want their views to be mainstream SOOOOOO badly.

      • The Milkman

        “Gretchen, stop trying to make fetch happen.”

    • zeddy303

      Generalizing that they don’t have money is dangerous. There are lots who do and will support it just to continue to promote hate.

  • Snarkaholic

    His dull, damaged hair speaks volumes. Has he eaten ANYTHING nutritious within the past twenty years? (Olives in martinis do NOT count as vegetables!)

    • Bob Conti

      Indeed. One should include onions (aka a Gibson) to round out one’s diet.

    • The Milkman

      Yes they do. But they take up so much room in such a tiny glass.

    • olandp

      Olives are fruit.

      • Snarkaholic

        So are tomatoes, but they’re generally accepted as vegetables.

        • olandp

          Tomatoes are vegetables by act of Congress. With total Republican control now Ketchup will be too.

  • boatboy_srq

    Free market at work!

  • m_lp_ql_m

    Looks like he’s got radiation poisoning.

    • another_steve

      Hate burns.

    • Dreaming Vertebrate

      … and only Putin has the cure.

  • GayOldLady
  • Phaius

    Apparently their reaction is to go after Salon… over a single article about a Pedophile who was trying to explain why he and other pedophiles find children sexually attractive. Their leader appears to be that rape apologist, Mike Cernovich.

  • Cuberly

    Gee, who didn’t see this coming? Breitbart, that’s who.

  • kareemachan

    I feel SO bad for them.


    In fact, I’m laughing very, very hard at this – in a bitter way.

  • Tiger Quinn

    There are other ways to fight fascism besides winning the Presidency.

    These dips act like we haven’t been doing this since the ’70s.

  • zeddy303

    I went to the website to look to see what ads I can file complaints about, but it was really stupid bad ads that don’t even seem like they’re advertising anything.

  • Google really pisses me off. They removed adsense from my site because it was ‘pornographic.’ Link to the porn they objected to below. But BREITBART is kool?

  • Cuberly

    If you’ve been following twitter user, Sleeping giants, they’ve been relentless on notifying advertisers that they’re ads appear on breitbart.

  • Halou

    And nothing of value was lost.

  • Mike in Houston

    NPR’s “On the Media” did a story about this — and apparently it was an easy call — but not because they didn’t fear any backlash, but because the advertisers quickly found out that Breitbart and other alt-Right (aka white supremacist) sites extensively use click-bots to inflate their numbers and skim ad dollars.

    Guess they’ll have to go back to Putin and ask for some more rubles.

    • TrollopeReader

      hasn’t the ruble rubbled??

    • Paul

      Hardly surprising. Use a load of bots / paid shills to spread fake news, might as well use them to fake clicks on ads too.

  • Ray Butlers

    Your plan backfired in your face.

  • TrollopeReader

    Joe! Guess what! Your “We recommend” is recommending Bannon’s unnerving IQ 🙂

  • KnownDonorDad

    So much better than the annual holiday row over Starbucks cups. I hope this is cripplingly bad for Alt-Whitebart.

  • TrollopeReader

    O/T … no Rudy G. in the Trump Administration !! (msnbc via Kelleyanne) …supposedly *not* Rudy’s decision !!

    • RepublicansRNotConservative

      One thrown out of the cuckoo’s nest.

    • Lori

      Apparently he’s not mega-rich enough.

  • Awesome

  • The Trumpflakes are not happy. They are mad and they have decided to burn a witch = Megyn Kelly. And they won. Imagine if they lost. LMAO.

  • The Return of Traxley

    He Overcame His Battle With Alcohol Using This One Weird Trick — Steve Bannon Hates Him!!!

  • Grumpy Old Man
  • SDG

    So…. maybe it’s me, but… is anyone not just a bit ticked that they supported this “fake-news”, fascist POS crap, masquerading as news BEFORE?

    • .Advertisers are going to look at audience numbers and demographics, not a site’s politics. They don’t really care about that until it starts to negatively impact their image.

  • Piona O.

    If Steve Bannon would shave. And if he’d put some Clearasil on those gin blossoms on his nose and cheeks.

  • JCF
  • Smith_90125

    I have no doubt those assholes will start whining about “free speech” and “free market of ideas”, but avoid any mention of businesses in the free market choosing not to avertise on their site. Instead, they’ll be suing for lost ad revenue, as if they were entitled to it.

    Some rightwingnuts will undoubedly call this “harassment and censorship” and make bullshit attempts to compare it to the closure of Gawker. Wrong. Gawker was forced to close because of a corrupt judge and corporate money backing a bullshit lawsuit. Brainfart will close because of their own actions.