bmwbreit

BMW Pulls “Targeted Ads” From Breitbart

Bloomberg reports:

Breitbart has become a minefield for brands in recent weeks, with critics lining up on both sides of the political aisle. Before Kellogg abandoned the site, activists attacked the cereal brand for advertising on Breitbart, saying its content espouses racist and anti-Semitic views. A screen shot showing an advertisement for Kellogg’s Frosted Mini Wheats was part of an online campaign to get marketers to sever ties with the news organization.

AppNexus Inc., a top digital advertising service, barred Breitbart from using its ad-serving tools earlier this month because it felt the publisher violated its hate-speech rules. AppNexus scrutinized Breitbart’s website after the news organization’s former chairman, Steve Bannon, was named White House chief strategist. The digital ad firm decided the publication had breached a policy against content that incites violence, according to a spokesman for the company.

Other brands, including Allstate and Warby Parker, have pulled back from Breitbart. BMW said on Wednesday that it too wouldn’t be running targeted ads on the site. Marketers often buy online ads through third-party tech companies, which distribute them widely across the internet. That means the companies don’t always know where their brands will appear. Some brands have been sticking by the news site. In response to a campaign against Breitbart advertisers, Nissan said it “places ads in a variety of sites in order to reach as many consumers as possible.”

Breitbart primarily uses Google AdSense, which mostly positions its clients’ ads based on the reader’s browsing history and by a site’s subject content. Pulling “targeted ads” from a site doesn’t necessarily mean that the brand will no longer appear at all. That requires a site-specific block by the advertiser.

  • Gustav2

    NOW? The damage has been done.

    edit: besides, I thought the staff was paid by a non-profit.

    • Todd20036

      Not too many Breittburgers can afford the car anyway

      • pj

        or A car

    • Ray Butlers

      So…keep doing damage? That doesn’t make any sense. BMW corrected itself and made amends. Forgive.

    • AW

      I suppose anything that might sink that shithole is good. Even if it’s too late.

  • another_steve

    I hope Mallomars doesn’t advertise on Breitbart.

    I love Mallomars.

    https://uploads.disquscdn.com/images/aef799edfc238c45e08c4ccb80b51a19267ef2dc735cf3a0b1234b72d12010a1.jpg

  • Todd20036

    But remember kids, boycotts are only just when Christians do it against heathen companies that endorse LBGT rights.

  • AW

    O/T ish… but have you heard about Amazon Smile? It’s smile.amazon.com and a portion of every purchase you make using that URL goes to a charity of your choice. Right now all my purchases are going to the Southern Poverty Law Center. It’s small but it’s something and when you buy from Amazon (which we all do) you can do some good in these dark times.

    • Ray Butlers

      Indeed. Caveat: Amazon is on some Boycott lists because they carry some Trump products. You have to pick your battles.

    • Skokieguy [Larry]

      I had set that up, but then cleared my browser and went back to look at the same item. The price was different. So essentially, they are slightly increasing the price to cover the cost of the donation you make. And they get the tax credit for the charitable donation. Maybe better to donate directly?

      Has anyone else had this same experience with different prices with the Smile campaign?

      • paganguy

        I’ve never noticed it, but I’ll start checking.

      • AW

        I’ve never seen that happen either. I go back an forth in browsers too.

        • Skokieguy [Larry]

          Hi, to all who posted, it may be Amazon using ‘dynamic pricing’ just like airline seats and unrelated to the Amazon Smile campaign, not sure, that’s why I’m curious about other users.

      • Joe in PA

        I use Smile, but didn’t notice the price difference, I’ll now be comparing! Thanks for the tip.

      • johncAtl

        I’ve been buying using Smile for quite awhile. I’ll have to test that and see if I see a difference.

      • Jamie_Johnson

        I don’t know about Smile, but prices on Amazon change continuously. It doesn’t even register any more when I go back and look at an item a few minutes later; I assume the price is really just a guess until I actually place the order.

        Welcome to the commoditization of everything.

        Edit: I see your dynamic pricing comment below. That’ll teach me to comment before finishing the thread. 😉

    • YakHerder

      I love the sentiment, but when you look at the cold hard math, I question its value: the charity gets half-of-one percent (0.5%) of every dollar you spend. So in order to contribute just $10 to SPLC, you’d have to spend $2,000 on Amazon products!

      Far more efficient to just donate the $10. Hell, rather than spend $2,000 on Amazon products, try just spending $1,880—and then becoming a $10-a-month donor to SPLC!

      • Xiao Ai

        Can’t you just do both? Besides, for some of us $10 is a drop in the bucket. For others, it’s the choice to eat that day.

        • Clive Johnson

          Plus, presumably a charity is receiving that 1/2 of 1% from just one person–more likely hundreds or thousands. That could add up.

          • YakHerder

            Right, but it really only makes economic sense if it’s money you wouldn’t have spent otherwise. Amazon is betting that the existence of Amazon Smile will make you spend more than 0.5% more than you otherwise would have, out of a desire to do good, or to rationalize our own extra spending (“oh what the heck,” we tell ourselves, “I’ll get this extra little doohickey I’ve been craving—hey, part of it goes to charity!”).

            But it only takes a tiny amount of extra spending to make your Amazon Smile “giving” inefficient: if Amazon Smile motivates you (consciously or unconsciously) to spend more than 0.5% of what you would have spent without it, then you would have been better off just donating that extra money directly to the charity.

            Behavioral economics in action!

          • Skokieguy [Larry]

            But also, if they adjust the price upwards 1% when logging in as Smile, (assuming its intentional and not unrelated dynamic pricing as noted below) then give 1/2% of 1% then, they are actually making extra profit from the fact that we donated, and they get the tax credit, not the donor.

        • YakHerder

          Of course; completely understand that $10 is a lot to donate for some folks. (I’ll leave my rant about our country’s sick tolerance for income inequality here by proxy.) Even so, I suspect that poor folks who want to donate $10 to SPLC would be better served by saving a dollar a month for 10 months rather than spending $2,000 over god knows how long.

    • HanyBaal

      Luv it. it’s not a lot, but every purchase I now make on Amazon benefits the Ex-Muslims of North America.

  • Phaius

    I don’t think their social media folks are up on what the Marketing team is doing because only 3 hours ago they tweeted that their ads show up on a variety of sites, but they don’t necessarily endorse those views. LOL

  • Pollos Hermanos

    Breitbart readers can afford BMW’s?

    I would think a Yugo boycott would be more harmful to them.

    • Ray Butlers

      For real. It’s kind of like Brietbart-ers boycotting the Prius. “Uh…ok.”

    • Where does John Deere advertise?

    • John Ruff

      Um yeah. There’s a lot of rich racists in the US.

    • YakHerder

      I think you’d be surprised how rich some assholes can be.

      • Xiao Ai

        For the most part, I think it pretty much comes with the money.

  • Anastasia Beaverhousen

    All those BMW and Mini Cooper drivers in the rust belt and America’s heartland will have to give up their BM… who the hell thinks they drive these?

  • Oikos

    Why would they advertise on Breitbart in the first place? Most of their knuckle dragging readers don’t have a pot to piss in.

  • JoeMyGod

    JMG uses three ad services: Google AdSense and two gay-owned companies. Google AdSense is why you’ll sometimes see ads for Russian mail-order brides (or whatever) if I’ve been writing about Putin.

    • Ray Butlers

      I could go for a Russian mail-order groom….

      • Oikos

        Get a pre-nup.

        • Ragnar Lothbrok

          Post-nup too.

          • Oikos

            With a clause for polonium-210 tea included.

          • boatboy_srq

            Putin already had dibs on that.

        • Jeffrey

          America should have.

      • another_steve

        The internet is evil.

        I once spent extensive time googling for info on colonoscopies, and for the next six months was inundated with ads for enema kits.

        • Xiao Ai

          Maybe they just thought you were full of shit? 😀

        • seant426

          #bossybottom 😂

        • sfmike64

          If you install an ad blocker (and whitelist sites you want to allow to show you ads like JMG) then you won’t see these.

      • Xiao Ai

        Those are Male order brides. 😉

      • Gerry Fisher

        Russian bears!

      • Jerry

        I’ve found that you just need to go out in the East Village or Chelsea…you’ll find plenty of Russians and they’re already somewhat acclimated to the US.

    • John Ruff

      “you’ll sometimes see ads for Russian mail-order brides (or whatever) if I’ve been writing about Putin”

      So stop writing about Putin. LOL

    • bobbyjoe

      Wouldn’t you also see ads about Russian mail-order brides if you simply write about Trump?

    • Joe in PA

      Dang, all I’ve been getting are ads for high-heeled shoes from Nordstrom’s. Hmmm.

      • Jerry

        I get various ads…but always along the sides are ads for both Island House and INNdulge (Palm Springs). So I get to keep my gay card.

    • dafs

      *thinks*
      LOOKING FOR RICH BOYFRIEND WHOSE FETISHES INCLUDE PAYING OFF STUDENT DEBT

      • Todd20036

        NICE!!

      • Xiao Ai

        I’d suggest you not place that ad on Breitbart. I hear it’s not a good investment in ads these days.

    • That_Looks_Delicious

      Aha!! I was wondering about all those ads about asian girls wanting to meet me. I was thinking, “Why? To go to brunch and then the outlet mall?”

      • David Walker

        There was a time…maybe during the primaries…that “Liberty” “University” would show up as a random ad. After I found out that every click costs them, I always clicked on. It probably isn’t much that they would have to pay per click, but the satisfaction of costing them ANYthing was priceless….every time.

    • Jeffrey

      I’ve ordered two and so far neither of them can dust worth a damn.

  • bkmn

    In the coming years we will find out who our true allies are. Glad to see BMW is still on our side.

    O/T – off to see the surgeon today so will be offline for all day. Have fun making fun of the morons while I am away.

    • Oikos

      Hope you are ok.

    • Joe in PA

      Come back with a new shoulder (elbow?)! Or whatever gets replaced, hope it goes well.

  • When even the Bavarians are backing away from your racist garbage…

  • Treant

    Breitbarters can afford BMWs on their SSDI? Who knew!

    It’s a smart move. Once Trump kicks them to the curb, they definitely won’t be able to afford jack shit.

    • Oikos

      If dump would impose big tariffs on Jina, we could watch his voters scream about not even being able to afford Wal-Mart.

      • Treant

        +1. But it’d be Obama’s fault. Somehow.

        Honestly, as of November 9th, I’ve given up hope in the long-term stability of America.

        • Oikos

          I feel the same way. I think this is the end of our republic. The federal system represents stability. Once corrupted, humpty dumpty cannot be put back together again.

          • Joe in PA

            Sadly, it probably doesn’t matter, we’ll be nuked before the republic ends. :(

          • I predict during dump’s first 90 days in office.

          • boatboy_srq

            180. He needs the first 90 to find the button.

          • Todd20036

            I think his fly has a zipper, not buttons

    • Is that an implied recommendation to dismantle SSDI since we really don’t care about the people on it?

      I’m sure Trump has supporters on it, but he also has working class and wealthy supporters.

      I’m not sure social class snobbery is helpful in these debates.

      • Oikos

        Welcome back, idiot troll.

        Edit: blocked idiot troll.

        • Treant

          Report, block, move on. It’s gonna be a long four years, save your energy.

          • Oikos

            That one is a fetus worshiper and general maggot.

        • You blocked me before, didnt you? What happened? Try again! Personally I enjoy watching your head explode at every contrary opinion expressed, no matter how tactfully it’s done.

          Btw, your existence changed my mind on the validity of post-birth abortion. Congratulations!

        • Oikos

          And inept and dumb as fuck blocked troll responds. Hahahahaha

        • Todd20036

          I had already blocked him. There are alternate views, and then there’s idiot bigotry.

    • Xiao Ai

      Odd that Nazi’s drive German cars.

  • Damn Nazis. Oh, wait.

  • Oikos

    “Breitbart primarily uses Google AdSense,
    which mostly positions its clients’ ads based on the reader’s browsing
    history and by a site’s subject content.”

    Logically they should be overrun with ads for bestiality porn.

    • Joe in PA

      I was thinking incest porn. :(

      • Oikos

        Can’t it be both?

        • Joe in PA

          I had to think about it, but yes, yes it could. You sick bastard. :)

    • EweTaw

      I’ve often wondered why I don’t received ads for Lesbo Granny Pig Porn.

      • Oikos

        lol

  • Mike C

    If your political philosophy dictates that people aren’t entitled to clean water and health care what makes these people think they’re entitled to advertisers?

    • WitlessProtection

      THIS THIS THIS A MILLION TIMES THIS!

  • Rebecca Gardner

    I can’t wait to see the #BoycottBMW hashtag trend on Twitter. Like any of the goobers that read Breitbart can even buy a BMW.

    I’m not being a snob or anything, true story. A few years ago I brought a new Mercedes-Benz. Shortly afterward the boyfriend-ish guy and I had to drive to Boise, Idaho because his daughter was in the ICU and it was not good. While there we saw one other new Mercedes and when I went to the Boise dealership with a question their showroom had 2 cars. So I seriously doubt a Breitbart, White Supremacist Boycott will have any impact on BMW.

    Now for my favorite joke.
    What’s the difference between a Porcupine and a BMW?
    The pricks are on the outside of the Porcupine.

    This is my baby… https://uploads.disquscdn.com/images/f640bce71bd9dde4ff9f8dd29d69f018bf98d8abde31895fd9cae7f3b0b2371a.jpg

    • Dreaming Vertebrate

      Breitbart Editors to Readers: BMW has insulted the 45 million regular readers of our reliable news organization. We encourage all readers who own BMWs to drive their cars off a cliff.

      • Rebecca Gardner

        You are really sick. Please come sit next to me. 😀

        • Dreaming Vertebrate

          Lol !

      • bambinoitaliano

        Just make sure you leave Susan Sarandon buckled up before you abandon the car.

    • johncAtl

      My baby hasn’t had the best time lately. This happened in October and I should have seen it as an omen for the upcoming election. https://uploads.disquscdn.com/images/bdeefb9cd4157763dc3990164526a1b591fd753943a2798b8c458712c2c68ba1.jpg

      • Joe in PA

        The ‘up vote’ is because I feel bad for you/car. ;( Where is the “awwww” click?

      • Rebecca Gardner

        OMG! That’s horrible! Are you OK?

        • johncAtl

          Yeah, I’m okay. It was a side impact coming off the interstate. The door had to be replaced but fortunately the air bags didn’t deploy. About $10K in damage. The car only had 6,000 miles on it. :-(

    • mikeinrkfd
      • EweTaw

        Since we’re all showing off, here is my daily driver. It has over 350,000 miles on the odometer and still drives like a Cadillac. :-)

        https://uploads.disquscdn.com/images/e0cbbd61d3bc63f9b23a2b295144cfc45feeaaf49f49a78e7c0059a181e07905.jpg

        • Rebecca Gardner

          OMG! I turned this into a car post. Thanks for sharing your toys with me everyone.

      • Rebecca Gardner

        Nice car! A very dear friend of mine is a big muckity muck at BMW in Munich. We are constantly teasing each other because he obviously prefers BMW and I love Mercedes.

        He is just a great big happy German. I just love him so much. Last time he was in SF we were all going out to dinner. He was running late so I had our mutual friend text him, “Wo bist du?” When he arrived he ran into the house all excited yelling, “Where’s Becca! She has to be here! She’s the only one that speaks German!”

        • mikeinrkfd

          Ha! I do like BMW’s but Mercedes are so pretty.

    • boatboy_srq

      They’re not be BUYING them, but good money says a bunch of tRumpets are BUILDING them. There are plants in TN…

      • Rebecca Gardner

        Vance, AL actually.

  • Neon Maniac

    So nice being able to build my own personal buying guide as companies stand up against nazis, scumbags and fascists. Keep em coming!

  • YakHerder

    How do we find a comprehensive list of brands who advertise on Breitbart? Would love to do massive phone call and letter writing campaigns to get them to de-invest.

  • Acronym Jim

    To really hit the fascists where they live, Volkswagen should be the next to pull all advertising from the site.

    • When Volkswagen (founded during the Third Reich) calls you a fascist…you’re a fascist.

    • boatboy_srq

      Advertising, nothing: let’s see them relocate some manufacturing. I’m sure there’s a mill town in NJ or MA that would be happy to build Tuaregs (or 328s for that matter).

  • Dramphooey

    Earlier they were saying how much they prefer Wranglers to Levi’s. Now we can read about how BMW pales in comparison to a pick up truck on Craigslist without a title.

  • Slippy_World
    • Treant

      Somebody needs to do “Cream of White People Only.”

      • BearEyes

        wait! what? my mind wandered for a second.

        • Treant

          That was the idea. :-)

    • Lazycrockett

      K Honey Nut Gestapos put a grin on my face. I have a head cold so it is much needed.

      • boatboy_srq

        Triumph of the Wheat was what did it for me.

        Hope you feel better soon.

  • Gigi

    Breitbartians are having a very bad week. 😉

    • Oikos

      Maybe they need their own ad campaign to cheer them up:
      “It gets whiter.”

  • Oikos
    • Joe in PA

      lolz! I needed a day-brightener!

    • Silver Badger

      I’ll bet Ivanka can get her a deal in Bangladesh.

      • Rolf

        Or in China after the dog meat festival.
        Btw, a lot of the ‘fur trimmed’ coats people are wearing (including the trim on hoods) is dog fur. And those furry little mouse toys for your cat that are made in China? Yup, cat fur.

        • Silver Badger

          I have read this. However, please remember Ivanka is moving her operations to Bangladesh. She has to pay too much for Chinese slave labor.

          • Rolf

            I didn’t know that.
            Amazing how we congratulate ourselves on ending slavery, yet we still support it offshore.

          • Silver Badger

            I just found out that it was Ethiopia. Sorry for misleading you!

          • vorpal

            Wait… I thought it was Ethiopia?

          • Silver Badger

            Ethiopia and Bangladesh are pretty interchangeable in my proletariat mind. They are both places I’ve donated to feed starving children. Sorry if I had a senior moment, but then again, I’m a senior! Taken me years to get here dagnabit!

          • vorpal

            No problem, SB :-). I’m 39 and I can barely remember what I ate for dinner last night half the time! (I blame my ADHD brain for this, though. It’s constantly bouncing from three half-finished thoughts to the next three half-finished thoughts all the time!)

            I was just excited because I actually remembered something for a change. 😸

  • Xiao Ai

    Day late, $70,000,000 in revenue short. -_-

  • StraightGrandmother

    Ha-Ha Breitbart, ha-ha.

  • Well dang! Now all the mouth-breathers in their single-wides aren’t gonna be able to buy BMWs!

    • Bob Conti

      Can the boycott of Tesla be far behind?

  • TMA

    Boycott Nissan.

    • DJ John Bear

      Gladly. Their cars aren’t holding their value anyway.

  • Michael Abbett

    I’d like to meet some of these Breitbart readers who can afford a BMW. The white trash in Indy mostly drive around in cars that are 15 years old that probably cost $2,000 but have $3,600 wheels on them.

    • boatboy_srq

      Try NoVA. There are whole communities full of them.

      • Michael Abbett

        I guess money can buy you everything except common sense.

    • bambinoitaliano

      Not like they are going to throw away their Iphones because of Tim Cooks being the ceo of Apple or Apple has a pro LBGT position.

  • MonochromeMouse

    What this article really says is Nissan is THE car brand for white nationalists. that information needs to be spread around, they want to “reach as many consumers as possible.”

    • boatboy_srq

      Which is odd, considering how minority-friendly and LGBT-friendly Nissan is as a business and employer.

  • Has this been confirmed? Seems via twitter the BMW has refused to stop placing ads on Breitbart?

  • Bill

    As if Breitbart readers can really afford a BWM.

    Funny.

    • bambinoitaliano

      Even if they can, they won’t tell you they actually own one. Their actions never matched with what they protest out of their mouths.

  • I used to work in media (Kellogg’s was actually my first gig at Leo Burnett in Chicago). I also supervised media for Qantas and Hewlett Packard (at Saatchi San Francisco) in the past. There is no way that mainstream brands like Kellogg’s and upscale brands like BMW would have run on offensive channels like Breitbart if I were in charge. None.There is too much of a chance of offending one group or another, and what you do in the case of a blanket networked media buy is to place a restriction on where your ad is going to appear. This is a walking invitation to piss off and lose a client. Someone was not doing their job here. In fact, it is incredible that they appeared on Breitbart.

  • Gerry Fisher

    Look at these corporate rats scurry! Didn’t seem to bother them before someone shined a light on the situation.

  • swimboy

    I remember in 1997 I was running IT for a large ad agency. When I was in the offices of the people who actually placed the ads, I remember seeing signs on the walls of their cubicles stating which clients had made special requests regarding places they didn’t want their ads run. I remember being disheartened after seeing sign after sign for each client saying “NO PLACEMENT ON ELLEN UNDER ANY CIRCUMSTANCES” after the coming-out episode.

    It’s kind of nice to see things turn 180 degrees in the span of less than 20 years.

  • agcons

    They can afford BMWs? Who knew?