Breitbart Launches Kellogg’s Boycott After Company Suspends Advertising On The White Supremacist Site

In a transparent attempt to bully their remaining advertisers and in keeping with their vow that they would “go to war” against any brands that drop them, this afternoon Breitbart launched a boycott of Kellogg’s. From their notice:

The decision by Kellogg’s, which makes Pringles, Eggo waffles, as well as Special K and Frosted Flakes cereals, among others, will make virtually no revenue impact on It does, however, represent an escalation in the war by leftist companies like Target and Allstate against conservative customers whose values propelled Donald Trump into the White House.

“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s flak Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on We are working to remove ads from that site.”

Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values. Indeed, the move appears to be one more example of an out-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland.

Breitbart News Editor-in-Chief Alexander Marlow encouraged the boycott of Kellogg’s products, describing their war against Breitbart News as bigoted and anti-American: “Breitbart News is the largest platform for pro-family content anywhere on the Internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”

Breitbart is promoting the boycott on social media with the hashtag “WAR.”

  • Secure

    War over cereal & Poptarts. That is Brietbart!

  • Lawerence Collins

    Here’s hoping this is another huge failure on their part.

  • Rick

    LOL: “[H]ard working Americans that populate this nation’s heartland.”

    • bambinoitaliano

      They are including all the people who do not read or know the site existence.

      • Paula

        The dead people that are registered to vote.

  • GayOldLady

    #Dreamonbigots………..It’s never gonna happen. Breitbart website will be smoldering in the graveyard of former internet blogsites, when Kellogg’s is celebrating it’s 200th anniversary 90 years from now. #Dreamonbigots

  • Lazycrockett

    Kellogg’s just needs to come out with a commercial telling Breitbart people to support the boycott by buying Kellogg’s cereals.

    • David Walker

      Boy. Talk about heads exploding trying to figure that one out. But it does seem to be the current trend.

  • FloBear

    And I just bought some stock. These boycotts never fail to make me money!

  • James

    My investment strategy is to invest in companies that get boycotted by religious groups. I have made a good chunk of change. The moment they announce they are going to boycott, the stock always goes up.

    • pj

      very scientific

  • Pollos Hermanos
    • Paula

      Shouldn’t that be Whities?

      • bkmn


    • JaniceInToronto

      Breakfast of the Fatherland®

    • Todd20036

      As if General Mills suddenly turned anti-gay.
      Remember the loser who burned the Honey Cherrios box?

    • Silver Badger

      Yeah. General Mills is one of the good guys. Breitbart will just have to keep on shopping.

  • Gigi

    How is banning them for hate speech proof that Kellogg’s hates all Breitbart readers? (Re: 45,000,000 readers…LMFAO!!)

    • Pollos Hermanos

      I admit to going to their site and being counted in that total but it was not out of support.

      It was like driving through a bad neighborhood and locking my doors at the stoplight.

      • Gigi

        I’ve been. My heard hurts for a few hours afterward.

  • Sam_Handwich

    don’t forget, you can make Chex mix with Kellogg’s Crispix!

    • GayOldLady

      And I will never turn my back on a Rice Krispie Treats. 🙂

    • Butch

      We found a Thanksgiving dessert that uses a nougat crust topped by caramel, candy corn and Crispix. It was actually pretty good. And not sweet at all! /s

  • PickyPecker


    • zhera

      Proud to say I have never been to that hellhole. Boycotting them is the easiest thing in the world.

  • GayOldLady

    Can they prove they have 45 million readers? I don’t think that’s even possible. That’s like 15% of the population of the entire U.S.. Surely we don’t have that many fools who waste time on Breitbart, do we?

    • ColdCountry

      They probably count every hit, ever, so lot’s of one timers, and lefties checking up on them.

      • Right. I doubt it’s even unique readers. But yes they would be counting everytime anyone ever clicked on a link, which even I have done, that took them to their website. Gack.

        • Uncle Mark

          And their “million” is probably the same “million” used by Million Moms

          • Vedadmccarthy

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        • Alyssa

          Also bots that show up to index the site, etc.

          • Box of Cotton Swabs

            “We have the most dedicated users! Users that visit our site hundreds of times each day! Users like GoogleBot, BingBot, Slurp Bot, DuckDuckBot, and Baiduspider! The highest-quality users!”

        • ChrisMorley

          Google analytics, which they probably use because it’s piss easy, give total visitors. It’s what most sites quote because it’s the biggest number.

      • glass

        And remember that other countries click in, so all the racists outside the US are included.
        breitbart is just the white man’s national enquirer, no actual truth there.

        • ChrisMorley

          I’m in Europe and I occasionally visit to give myself a scare about how horribly white supremacist Breitbart is.
          Know thy enemy.

    • Sean Williams

      That depends on if you include the Russian propaganda posters.

    • Bj Lincoln

      I was thinking the same thing. That is a lot of people but then almost half of the voters did vote for Drumpf.

      • perversatile

        I was thinking, “do birds or squirrels like Kellogg cereals?” Then I had a minor epiphany, hungry people like Kellogg cereal, Even though I’ve only been to the grocery store once or twice since the cashiers stopped entering the price by hand, I do recall they always have a bin up front to donate food to people in need!!!

        • kaydenpat

          Great idea.

          • perversatile

            My boyfriend is so sweet he said, “make sure to get some of the little bitty boxes, kids love those.”

    • Dagoril

      I’m assuming it’s like “One Million Moms”…so if there is one person for each one million claimed members…

      • clay

        OMM’s highest petition signature count was just over 45,000.

    • CottonBlimp

      Remember, the internet is international, and Russia is a big country.

      • GayOldLady

        Oh yeah, I didn’t consider that a big part of that might not be U.S. citizens.

    • Xiao Ai

      Two words, White Europe.

    • Cuberly

      The SimilarWeb analytics site rates their US based traffic as 83% of total traffic.

      Looking at the other analytics is interesting. Talk about living in a bubble.

      The breitbart minions appear to not venture very far from their confirmation bias playground.

      • GayOldLady

        And they rank 180 in the USA. Porn Hub rates far above them as does Huffpost.;0/US

        • clay

          Speaking of porn…
          Saw a report that the item standout item distinguishing Pakistan from other nations was its demand for smart phone gay porn.

          • GayOldLady

            Who knew?

    • Cuberly
      • GayOldLady

        There top referring site is Drudge, the top destination site from Breitbart is

        • Cuberly

          That’s funny.

          Are people still donating to him online? Wut?

          • GayOldLady

            Who knows! I’m sure his campaign will take whatever the nuts will send to him.

          • Ivanka Trump moved her shoe factory recently from China to Ethiopia where the Admin said they could get four workers for the price of one Chinese worker.

          • kaydenpat

            That’s an unusual way to create American jobs.

    • ChrisMorley

      They say it is 45m a month, which is a lowly 1.5m a day.

      • GayOldLady

        I don’t buy it, do you?

        • ChrisMorley

          I’m not too bothered either way. 1.5m a day from a US population of over 300m is tiny.
          Kellogs must have assessed the risk and dismissed it.
          Someone smarter than me can probably find Breitbart site diagnostics to show reliable visitor numbers.

    • Well, one million represents the MOMS…LOL

  • bambinoitaliano

    Unfortunately, they are not honest with their boycott. A real boycott would mean they actually not purchasing the products and dump the current one into the trash. As per usual empty vessels causing noise pollution with nothing to show for. These morons have zero economy power merely because they have no moral principle to stand by.

  • bkmn

    Will be sure to stock up before surgery.

    • zhera

      You’re having surgery?

      • bkmn

        Elbow replacement in January. Cause its been over year since I have had a major joint replaced…

        • zhera

          Ouch. Best of luck with that!

  • Sam_Handwich

    “Breitbart News is the largest platform for pro-family content anywhere”

    • zhera

      “Would you rather your child had feminism or cancer?”

      …. Uhhh, I’ll take feminism, thanks. WTF!

  • CPT_Doom

    Ah, yes the “values [that] propelled Donald Trump into the White House.” Those include lying, stealing, cheating, adultery, bearing false witness, racism and sexual assault.

  • another_steve

    Yeah… You go ahead and tell the mommies of the world that their kiddies can’t have their Rice Krispies in the morning.

    Go ahead.

    Make my day.

    • Bob Conti

      The withdrawals from Frosted Flakes deprivation will NOT be pretty.

      • another_steve

        Those boys are addictive.

        My husband brings it into the house and I’m like scooping it out of the box like an animal and eating the stuff dry.

  • juanjo54

    Apparently freedom of choice only belongs to them. Perhaps they need a safe space and self esteem counselors to get over this.

  • SunsetGay

    So the Trumpzis are boycotting the makers of sugary cereal and Cinnabon?

    Is this a hunger strike?

    • ByronK

      They’re posting comments like “Breitbart readers are too smart to feed that crap anyways!!!” Oh, fuck off. We’ve all seen your lot on the photo compilations of the worst dressed Walmart customers. There you are, on your scooter with a half-eaten Poptart wedged between your knockers while your kids climb the shelves on their manic sugar high. You’re fooling no one.

      • Uncle Mark

        Frankly, given their online screeds, the closest they’ve come to a balanced breakfast or a balanced anything for that matter is an alcohol-fueled breakfast with Snap Crackle & Burp. Guess they’ll always have Jim Bakker’s bucket o’slop.

        Just curious; what do ignorant, fascist, rabid xenophobes eat anyway…besides scorn from others and their own defeat and tears?

    • vorpal

      How considerate of them to list so many of the brands so that I can have a convenient list of things to include on shopping trips.

      Maybe they can buy their groceries at Hobby Lobby.

    • clay

      Their kids don’t get Pop-Tarts, only store-brand white bread.

  • Cackalaquiano

    There is zero chance the collective Breitbart audience will be able to give up that much salt and sugar in their diets.

  • JaniceInToronto

    I’m sure Kelloggs is shaking in their collective boots.

    Christ, this is practically an endorsement to buy Kelloggs products.

    Breitbart, Official Sponsor of racist haters.

  • That_Looks_Delicious

    I would go out of my way to buy Kellogg’s products, but my body probably can’t handle that much sugar anymore, so instead I’ll just post this.

    • Jmdintpa

      buy them and donate to a food bank. you win they win and fuck britebut or whatever they are

      • David Walker

        Excellent idea.

    • Todd20036

      Actually, I like CHerrios and only rarely eat Fruit Loops.
      Cherrios is healthier and tastes just fine IMO.
      Though my philosophies definitely put me in the Fruit Loop category

  • Chucktech

    The decision by Kellogg’s, … will make virtually no revenue impact on

    Well, you’re certainly squawking loudly and plaintively about it, aren’t you? Whiny little right wing bitches…

    • Gil

      Poor little cupcakes’ feelings have been hurt…

  • Ninja0980

    The hubby and I just bought several boxes of Kellogg’s cereal.
    Up yours Breitbart.

    • Homo Erectus

      I don’t know what to do. I don’t eat much cereal, but always buy General Mills since they stood up for marriage equality. To buy Kellogs seems almost like cheating.

      • David Walker

        As someone suggested elsewhere, buy Kellogg’s and then donate the food to the food bank. I think it’s inspired.

        • Silver Badger

          I would wager that even one box would be more than Breitbart donates.

      • clay

        We’re gay, we get to be immoral cheaters.

    • Uncle Mark

      Going to buy some at Target…on the way home tonight.

  • GayOldLady

    Look at some of the products that Kellogg’s makes:

    The company’s brands include Froot Loops, Apple Jacks, Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Cocoa Krispies, Keebler, Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain, Morningstar Farms.

    C’mon brother…….Three-quarters of the people in the South live off of these products.

    • That_Looks_Delicious


      The first time I was working for an extended period in the South and went to a grocery store there was one of the biggest culture shocks I’ve ever gotten.

      • Silver Badger

        I think the biggest shock I had in the south was grits. I pretty much expected everything else I encountered.

        • GayOldLady

          No country ham & redeye gravy?

          • Silver Badger

            Nope. Grits. Mama’s last husband was a Missouri truck driver. Even mama wouldn’t serve grits.

          • GayOldLady

            Country ham is really quite good, especially with redeye gravy and biscuits. And they’re also very expensive. Most people outside of the South have never seen a Country ham, but when they do they think they’re spoiled meat, but they’re really ham that is salted and smoked. If you like ham and you like salty it’s a very good breakfast meat.

          • Silver Badger

            Yep, Mama (I’m well over 60 for pity’s sake, and always called her Ma to her face.) Served country ham and red eyed gravy on Sundays. Sometimes pork chops and red eyed gravy. Just no grits.

        • Sean Williams

          Grits are good. And if you don’t eat grits, it doesn’t mean you are a bad person. It just means you weren’t raised right. 🙂

          • Bj Lincoln

            You sound like my wife. 🙂

          • Silver Badger

            Yep. I was raised western, not southern. I can dig a posthole with the best of them, castrate hogs and calves and butcher them when it’s time. Grits are a different story altogether.

          • Ray Butlers

            They taste like Malt-O-Meal with salt.

        • clay

          My mother refused to prepare grits and hominy on principle, saying they were remnants of actual food from which all nutritive value had been removed. She did have grits in the house, however, for breading fish.

      • GayOldLady

        Entire aisles are dedicated to junk food and soft drinks. An aisle for salty treats and aisle for sweet treats, an aisle for soft drinks, power drinks.

        • That_Looks_Delicious

          The grocery store I’m remembering was entirely devoted to snacks in every aisle, with a few non-snack items interspersed in a way that I couldn’t figure out. They didn’t have an aisle for vegetables, soups, sausage, tuna/canned meats, etc. Instead, you had to go through all the aisles of ding dongs, doritos, candy bars, cheesey poofs, twinkies, etc. and, every now and then, there would be a small section with something else (like, say, pickles and olives) in the midst of all the sweet/salty snacks. I couldn’t figure out the method to the organization. It was like the “food” you would find at a gas station mini-mart, but on a much larger scale.

          • GayOldLady

            You’re describing the Piggly Wiggly 6 miles down the road. There are treats from the time you enter the store to checkout.

          • David Walker

            OT. Has the rain done any good? Did the winds from the front make things worse?

          • GayOldLady

            We’re fine here David. We had violent storms last night preceded by very bad lightning and we were worried, but the worst of it moved through quickly and then it rained steadily until early morning. The same front that brought our rain also brought a good rain to Gatlinburg and the southeastern Smoky Mountains. The fires are under control, but the last update I heard there were 7 deaths and still quite a few missing. That’s a tourist area so it’s hard to account for everyone. Two of the places we stayed at frequently were destroyed, one a 16 story Park Vista Hotel owned by Hilton.

          • Silver Badger

            I was just going to ask how that fire treated you, but David beat me too it. Stay safe!

          • GayOldLady

            Thank you!

          • David Walker

            I’m glad to hear there’s been at least some relief.

          • Silver Badger

            Are they still treats when they are a major part of your diet?

          • GayOldLady

            Of course they’re still treats. 🙂

        • Ray Butlers

          Oh come on. It’s the same here in “progressive” Minnesota. Pretty much the entire store (except for meat and produce) is the Sugar Department. All made with corn.

    • Jmdintpa

      no they live off the walmart brand that you buy in big nondescript bags with names like fruit hoops, choco crisps, rice crunchies, sugar flakes etc.

    • Paula

      I don’t believe any of the bratbarters would be up to purchasing Kashi products.

    • Bj Lincoln

      I don’t buy a thing on that list. I might pick up some Pop-Tarts and Cheez-It’s.

      • GayOldLady

        Ok…..I’m glad you were honest. I don’t many lesbians who don’t eat Cheez-it’s.

    • Octoberfurst

      Hell I’ll bet Pop Tarts are considered supper in most of their homes.

    • clay

      Apple Jacks, made with neither Apples nor Jacks.

  • Kelly Lape

    So a company (a) chooses not to do business with another company (b). Company (b) then encourages all of their “followers” to boycott company (a) and accuses company (a) of “bigotry” – um, isn’t the encouragement of a boycott an act of bigotry?

    • Uncle Mark

      Well, given that Company-B in this instance is spewing hate-speech and bigotry, which is the cause of Company-A’s decision to end business with B. Company-B’s boycott of A, points to B’s unwillingness to curtail their hate-speech to keep their old business relationship, and their resentment is instead taken to childish proportions.

      As for your conclusion (above), it’s funny that you might think that Breitbart even cares about being labelled bigoted, but then again, I have a bigot-in-law, who gets quite testy when he’s called out on his blatant xenophobia.

  • Jmdintpa

    i start my day with a bowl of suger frosted kellogs mini wheats !!! everyday..

  • Time to buy Kellogg’s stock!

  • The real question is what were they doing advertising on Breitbart in the first place? A mainstream brand like that would be well advised to avoid anything controversial including most politics. They would normally be on family friendly middle-of-the-road media that attracts a wide audience. I wouldn’t expect them on anything leftist or right-wing or controversial in the least. WTF?

    As for the boycott, the week after right wingers called for a boycott of Hamilton the show broke the Broadway box-office records for one week sales. LOL Other show are probably trying to figure out how to get in on that boycott as well!

    • David Walker

      Back when I was a church choir director, Westboro Babtists came to picket our church because we were fag enablers (UU). The minister told me that several of his colleagues were jealous because they weren’t picketed, too.

      • I remember when Christopher Hitchens died. WBC claimed they were going to protest. (They make far more promises of protests than they actually show up for.) I thought, “oh please let them come.” Hitch would have loved it if they did.”

    • clay

      I imagine their advertising team made a group buy for a large variety of websites.

  • Butch

    Apparently Kelloggs isn’t the first – Allstate is among the others. But for my reaction I’ll just quote Alicublog:
    To review: A commercial entity is declining to buy ad space from a publisher. The publisher proclaims itself a victim of a “blacklist.” Its CEO says it will go to “war” over this. And the chairman of the publisher is chief strategist to the President Elect of the United States.

    In other words, wingnut business as usual — professing victimhood while wielding power and making threats.

  • Mike C

    If they’re boycotting Frosted Flakes how are they going to find anymore readers?

    • KnownDonorDad

      Zing! That’s grrrrrrrrreat!

  • ByronK

    Oh my, panties are all in a twist at Bratfart!! The comment counter on the boycott story is like watching the meter in a Toronto taxi. Well played, I must admit. They claim that Kellogg’s is insulting the site’s 890,000,000,000 readers instead of putting on their big boy pants and defending the site’s content. The Target boycott should have been a warning to everyone on the damage that they can do. LMAO.

  • KnownDonorDad

    Oh, look at that, I’ve got some Kellogg’s coupons I need to use.

  • zhera


    “Kellogg’s boycott will not affect us so we’re going to war against them.”

    “We value freedom of speech more than anything, that’s why we’re going to war against Kellogg’s for speaking their mind. Also, we’re banning all them leftist commie commenters who try to bring facts and reason to this site.”

    Right-wing logic.

    • The Return of Traxley



  • Texndoc

    Wow who knew. And having a lead story about Trump saying Obama WAS born in the US, with a huge picture of a gorilla, is pro-family.

  • fastlanestranger

    These fools can’t survive without pop tarts.

    EDIT: just for clarity…I love me some pop tarts from time to time.

  • AdamTh

    It is so hilarious to see Breitbart implying they are a News organization! Almost as funny as Fox/Faux News….

  • Mark

    yep – don’t cha just know their ‘supporters’ will go to war over a box of corn flakes? Wait a minute…..they probably would!

  • David Walker

    This may be decided by the kids. Whaddaya mean I can’t have breakfast with Tony the Tiger? What’s this no Pop-Tarts shit? You’ll buy me Apple Jacks if you want to live — remember that gun pop gave me? Kids, like cats, develop a very strong brand loyalty. If they’re addicted to the sugar in Froot Loops, this will have an interesting outcome.

    • canoebum

      I can just see toothless Daddy trying to explain to his kids why they can’t have Frosted Flakes. That’ll go over real well.

    • tcinsf

      You can have my poptarts when you pry them from my cold, dead fingers.

      • David Walker


    • Tor

      I was a mono-cereal-serialist. I went through many brands, but I’d stick to just one for several months at a time. When my mom would check with her sister, we’d find that my cousin (same age as me) and I were often eating the same cereal.

  • David

    Uhhh, good luck with that one. Kellogg’s is a $15 Billion dollar multinational corporation. I could list all of thier products (plus the countless other companies, etc that are directly related to Kellogg’s Corp.) but it would take the rest of the week. So good luck douchebags.

    • tcinsf

      Off the top I can only think of one … poptarts.
      i.e. one of the four major food groups….

  • Jack

    45,000,000 monthly readers.

    Probably a few dozen people checking the headlines throughout the day. Is there anyone who doesn’t know that conservatives DON’T read articles?

    • tcinsf

      how many of them clicked on a link before realizing where they were being sent, and had to silkwood shower their browser history?

  • If this is anything like their Hamilton boycott, we can expect record profits for Kellogg.

    • Tor

      I wish I could get them to boycott my business.

  • TJay229
  • “. . . the hard working Americans that populate this nation’s heartland.”

    Who make up the largest group on welfare.

    And I hadn’t realized that fascism was an “American value.”

    • The Return of Traxley

      Simple folk. The people of the soil. The common clay of the New West. You know… morons.

  • Megrim Twist

    I expect their billions of readers to, at any moment now, buy billions of boxes of Frosted Flakes so they can dump them out, film it and put it on YouTube.

    • The Return of Traxley

      THAT’LL LEARN ‘EM!!!!!1!!!1

  • CCleverly

    Didn’t the 1Trillion Moms try boycotting with Starbucks and Target? Seems to me their boycotts failed epically.

  • Nax

    Breitbart would rather be smashing their windows and shouting “Juden! Juden! Juden!”

  • RyanInIllinois

    I couldn’t get past “leftist companies like Target and Allstate.” I just laughed and gave up.

  • Ray Butlers

    I haven’t eaten cereal in years, but I’m going to buy some right now.

    • Tor

      I suggest you get it at Target and stop for a Starbucks latte.

      • The Return of Traxley

        And then head over to Taco Bell and order the taco box and a mega-size Mountain Dew Baja Blast.

        • Tor

          Come on, Traxley. We don’t want him to die.

          • The Return of Traxley

            It’s just the standard 24 to 36 hour shits and internal bleeding that maje you wish you were dead.

            The plus side is losing 25 pounds afrerwards.

  • KCMC
  • JWC

    .and Post cereals Trivia time Did you know that Kellog was a doctor specializing in Dietary fiber and Post was his patient

    • The Return of Traxley

      It was a disturbing time in Michigan history, like the crazy aunt living in the attic.

  • Tom Ato


  • IamM

    So, that’s the vanguard of fascism, conspiracy theories, and assorted bigotries calling themselves pro-family and American.

  • SoCalGal20

    According to this Breitbart has about 12.5M unique visitors each month. That’s behind Infowars and not even in the Top 5 political blogs.

    I’m sure Kellogg is super scared now. /s

  • Ham

    Who the fuck is going to stop eating pop tarts over a Breibart ban?

    • Hunter M

      That’s just it. No one. This will be a spectacular failure.

  • andrew

    Tony the Tiger says: Fuck you Breitbart.

  • Mark McGovern

    Soon we will see who capitulates and who does not, and how authoritarian this experience is truly going to be.

  • David in Tucson

    Funny. I thought it was an advertiser’s right to choose what publications and media channels to put money into.

    • The Return of Traxley

      The free market is okay as long as it works in their favor.

  • Tor

    Someone needs to go set Kellog’s lawn on fire.

  • Orly

    45 million readers. Ha ha ha ha. My sides.

    Anywhoo – I imagine that their “boycott” of Kellogs will mean nothing to Kellogs bottom line. Just like all their other right-wing boycott bullshit.

    • The Return of Traxley

      45 million includes all the voices they hear.

  • Gerry Fisher

    1) You are not a legitimate news organization, despite your claims or the volume of your readership…we are not going to continue to normalize you, and 2) This is a comment on you more than it is on your readers.

  • Cuberly

    The founder of the term Alt-Right met a bunch of fellow Nazis at our nations capital.
    Bannon lauds Breitbart as a hub for the alt-right.
    Delving into the comments section alone should give one pause.
    Numerous examples of inflammatory Breitbart articles.

    Any widely consumed brand that appears on Breitbart, whether or not on purpose, adds normalizing relevance to a sites content.

    People by and large have heard of the alt-right and what it is. More and more it’s become a liability, as it should.

    This boycott won’t amount to much. If anything I bet other brands opt out from advertising there as well.

  • Peter Wong

    Too bad there’s no Photoshopped picture out there captioned “Fuck Breitbart” and showing Tony The Tiger giving a furry middle finger to the viewer.

  • justme

    I guess it’s time to start buying cereal again..
    btw how’s that Target restroom boycott going??

  • Kent Calhoun Add this to their other boycotts and these Poor Bastards are going to go hungry.

  • mark99k

    Well it’s not like I needed another reason to buy a can of Pringles today. Yum.

  • rednekokie

    Isn’t that just speshul! When a “news” agency blackballs a former client who determines not to advertise with them?

    Makes you really believe the client is right — the “news” agency is full of shit.

  • Raybob

    Not PopTarts. Noooo.

  • TomLoner

    So…..silly little websites like joemygod is where all of you crybaby snowflake liberals hang out huh? Love your ignorant remarks on here. I was wondering… does it feel to be HUGE losers in the last election? I mean, the lying media had you completly fooled. That takes a certain kind of stupid dont you agree?

    • The Return of Traxley

      Hi, Milo.

      Did the antibiotics clear things up, or are you still having to sit down to pee?

      Take care. Hope the holidays are as pleasant as you are.

      Flagged and blocked.

  • The Return of Traxley

    Like these assholes have anything for breakfast besides cigarettes and coffee mixed with a generous splash of Canada House.

    And by splash I mean better than half a mug.

  • edrex

    HA! without diabetes the alt.right is nothing!

  • Mike Knife
  • Piona O.

    A rational person could take the Breitbart statement apart phrase by phrase and expose it as distorted, false, propagandistic and cravenly dishonest.
    But what is most frightening is that Breitbart can publish in three paragraphs a mess of untruthfulness that would take reputable reality-based journalists reams of writing to discredit. Complicated ideas that would require thought to comprehend.
    Clearly Breitbart’s minions aren’t up to that. And sadly for our republic, I wonder if reputable reality-based journalists are up to it, either.

  • Cyn Willis

    Go to war with your sponsors?! Please do. That’s the best model for tanking your own business I’ve ever heard of. So please, PLEASE do it. These are the people who gave us Bozo The President! The stupidity is astounding.

  • prsldy

    Looks like I need to double up my purchase of Special K with Strawberries. Poor little butthurt Breitbart, don’t they know these boycotts always backfire?