From the Hollywood Reporter:
Breitbart News, the media outlet whose executive chairman, Steve Bannon, was Donald Trump’s campaign CEO and is now the president-elect’s chief counselor, is declaring war on liberal activists who are encouraging brands to withhold their advertising from the popular website.
Insurance company Allstate and food company Kellogg’s, maker of Fruit Loops and Cocoa Krispies, are the latest to declare that they’ll no longer allow their advertising to appear alongside Breitbart articles, which progressive activists are calling “racist,” “sexist,” “anti-Semitic” and more.
People with knowledge of the matter say activists have been gathering screenshots of online ads at Breitbart.com and pressuring companies to pull them. It’s a tactic similar to ones that have worked to varying degrees against Rush Limbaugh, Glenn Beck and other conservative pundits.
“We’ll handle this the way we always do — war,” Breitbart CEO Larry Solov told The Hollywood Reporter (founder Andrew Breitbart, before his death in 2012, declared “war” on what he called the “Democratic-Media Complex,” his term for a liberally biased news and entertainment industry).
“What you’re seeing is Kellogg’s and others buying into a false, left-wing narrative that our 45 million readers are deplorables,” said Solov, referencing Hillary Clinton’s charge that half of Trump’s supporters belong in a “basket of deplorables.”
Last week a major digital ad service announced that it will no longer place any of its clients on Breitbart. That move has resulted in a small avalanche of individual advertisers doing the same. The most prominent brands to so do at this writing are Kellogg’s, Allstate, Warby Parker, and the Denmark-based pharma giant Novo Nordisk.