BRAZIL: Rio Olympics Get Official Bug Spray Sponsor

Advertising Age reports:

Here’s an Olympics sponsorship with major topical relevance: SC Johnson’s Off! has been named the official mosquito repellent of next month’s Summer Olympics games in Rio de Janeiro. SCJ said in a statement that it will distribute thousands of bottles of repellent to athletes, staff and volunteers at the games, which begin Aug. 5, amid an outbreak of mosquito-borne Zika virus that has been particularly widespread in Brazil. SCJ has had factories working around the clock globally to manufacture Off! products since November. The Olympic deal is with the Rio 2016 Organizing Committee.