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Just in via press release:



Manager, Inc. today announces Nadkins (#Nadkins), the world’s first 100% natural, non-toxic towelette specifically formulated for a man’s most sensitive area. Recognizing a severe need in the marketplace for a top-of-the-line men’s grooming product for “down there,” founder and CEO Joe Caccamo enlisted the help of a top beauty industry chemist to create the Nadkins formula. Each individually wrapped towelette gently cleans, hydrates, soothes and comforts all skin types while providing a refreshing feeling that boosts men’s comfort and confidence.

Nadkins will be sold via an elegant 10-pack “cigarette-style” box and also through a refillable gravity box for retailer point-of-sale. On Nadkins.com, a premium box of 10 pocket-sized packettes will sell for $12.50; a subscription option for $11.50 per 10-pack box; and 3-pack (30 packets) for $30.00. The 60-count, point-of-sale gravity box is available to select retailers with suggested retail pricing $1.00 per packet.