This Is An Ad For Something [VIDEO]

“Look, this isn’t easy for me, either. I’m sorry if you don’t like it, but it just feels right,” says to young man to his stern-faced father, who responds, “We didn’t raise you this way.”

“You must have known I was a little different,” the son pleads. “Not this different,” grunts the father.

That difference, as most viewers likely suspect by that point, is that the son has bucked the long family tradition of buying BMWs in favor of an Infiniti.

JMG reader John feels that the commercial trivializes or mocks coming out.

  • another_steve

    Effective marketing is a fine science. Sophisticated and fine.

    Include an attractive guy in an ad and you’ve attracted nearly 100 percent of the male queer and bi-queer audience, and a good percentage of straight and bi women.

    • Lazycrockett

      For a commercial to be a success it needs to make people talk bout the product. This commercial is a success.

      • another_steve


        Look…we’re all talking about it.

      • Tom O’Bedlam

        For it to be successful, it has to make a sale. Buzz is not profit. Plus I can’t tell you which car was the straight one and which was trans because neither made it to a bathroom in North Carolina for inspection. Fail.

        • another_steve

          Buzz is certainly the name of the game. Has to have a trillion YouTube hits or it doesn’t get done.

          For every trillion YouTube views, enough eyes will translate into actual sales.

          • IA

            Get your head from your ass. Every ad gets somebody’s attention. In your logic, there would be literally many times more cars in this world than there’s space for them even if anything else would be removed for that. JUST getting people talking itself doesn’t sell for a nickle. And even less getting few hundred broke retirees and office twinks w¨from some very marginal minority itself is even more useless IF it doesn’t get MUCH MUCH more people to do that. So its completely different that few hundred people watch something and talk about than ten million people. Get some perspective.

      • Lazy indeed

        You’re getting way head over heels. Site with at most few thousand regular readers and few hundred thousand casuals, and most of it readers are not very rich, “getting them talk about it” far from a “success”. Nor it does tell anything about how most of the people, especially in the target group noticed it and they who noticed, how they received it. Getting very marginal group in a marginal group itself talking about one ad is not a “success” even if they where selling hair products.

    • Ygsta Pero

      Women don’t buy cars that much. Neither gays as much as middle-aged straight men, who are the main target anyway. Marketing crew were just lazy and choose the lame overused approach; lame jokes about sex. Not worthy the get offended thought.

  • Sam_Handwich

    i’ve seen this ad …. must play during red sox games because that’s all the TV i watch

    anyway, i had a similar reaction to JMG reader John

    • grada3784

      Saw it. Ignored it.

  • Nick in Pasadena

    One positive way to look at this, I suppose, is that the ‘coming out’ conversation is now so common, and such a part of the modern experience, that it is immediately recognized…and ripe for take-offs (and exploitation) like this.

    • Nic Peterson

      At least it wasn’t spoken in Long Island lockjaw. That would have been simply ghastly. The car nut in me giggled a bit but only because I know they’re both wrong….

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        • Nic Peterson

          Flagged and reported

  • Lazycrockett

    I think its more tongue n cheek than mocking. I don’t see it trivializing coming out.

  • Robert Shaffron

    I’m with John. We seem to be the punchline again.

    • MattM

      Well now that the straights accept us, we can laugh at ourselves. So they can laugh at ourselves. Get it?

    • Jeffrey

      Seriously, grow a thicker skin.

      • Robert Shaffron

        Seriously, take a nicer tone.

        • Jeffrey

          I’m not sure how old you are, I’m guessing very young. I’m 45, so I’ve had a little more time to mature and not worry about having my feelings hurt over tv commercials or the “tone” of a blog comment. Toughen up, kiddo. Some people have real problems.

          • Robert Shaffron

            Hi Jeffrey. I’m over 60. I spent 30 years in the advertising industry. My feelings aren’t hurt. I get it. I just think it’s a cheap shot.

  • Gay Fordham Prep Grad

    I’ve seen it on TV. It’s for a car and I thought it was tacky.

  • Kevin Perez

    I didn’t realize that BMW owners were so homophobic!

    • Lazycrockett

      BMW owners are old fuddy duddy’s stuck in the past in their closed minded way of thinking.

      • johncAtl

        I might be old, but I am definitely not a fuddy duddy, stuck in the past or closed minded. I just happen to love driving a BMW.

        • Lazycrockett

          The commercial would beg to differ.

        • Close your mind.NOW

          Get offended! #GoRetardcrats #PittyForPaulinaTheHomelessLadaSuperhero

          • johncAtl

            Huh? I don’t get offended easily, especially by online comments.

      • Jeffrey

        I love mine.

      • My husband-to-be owns a BMW and he’s not an old fuddy duddy

    • Bill

      We’re not. At least not us gay ones.

      • m_lp_ql_m

        Some of the gay ones are too, yes. I know several.

        • s_my_sy_f_i

          Its good that you know yourself.

    • Jeffrey

      Um, we aren’t.

  • Lazycrockett
    • pj

      dog lips

      • BobSF_94117

        We simulate that at the dog-washing station. He loves the drying part.

    • JCF

      Aw, Bassett wubs!

  • AndyinChicago

    These are cars for the upper crust. The wealthy being out of touch with basic principals of empathy? Color me shocked.

    • How so? Aren’t some of the biggest backers of the LGBT rights movement wealthy liberals? Bill Gates started his own charitable foundation which has donated billions to various people in need of medical care or basic necessities.

      I know it’s easy to generalize, but it often has little basis in reality. Some poor are generous, but not all are saints. Where is violent crime the worst? Which areas of town?

    • Jeffrey

      No. My husband and I drive BMWs. We are not “upper crust” we are upper middle class, maybe, but we are definitely empathetic. Don’t do sweeping generalizations. Leave that for conservatives.

  • Jimmie Z
  • BearEyes

    When I first saw the ad, I thought it was really odd. Then I realised it was just a car commercial that was not very clever or original. It’s more of a cheap shot that I don’t appreciate.
    Never been a fan of beamers anyway since they suck in the snow and they’re over-priced and built to stay that way.

  • We were traveling the last few days, and I saw the ad a bunch of times on the hotel TV, mostly while we were binging on whatever was on the Discover or Science channel.

    Honestly, the ad bugged me. It’s also really dumb, because even if one sets aside the middle-aged gay vibe, the ad makes it sound like you really disappoint your father if you buy an Infiniti (instead of a Beemer).

    • Tom O’Bedlam

      It just doesn’t work as double entendre, Especially when he asks “you never wanted to try it?”. That just creeped me out.

  • geoffalnutt

    The ‘coming out’ narrative being used to sell, sell, sell!!!! Disgusting.

    • Max_1

      Hea… it’s the American Capitalist way… Sell anything with anything…

      But, hell… Just sell, Sell, SELL!!!

    • ColdCountry

      The fact that they feel it will sell, instead of appall, is telling of a change in society.

  • justmeeeee

    JMG reader John seems a little fragile.

    • Sportin’ Life

      He didn’t say he was traumatized, lol. All cutesy commercials are kind of offensive in general, really.

    • David From Canada

      Once again PC people are up in arms at the least little ‘offense’.

      • PGGY

        Just like you crying for trannies not able to choose any bathroom they want. Boo-fucking-hoo. You pathetic pc idiots are in the same boat. Criticizing other useless whiners and at the same time whining about something other COMPLETELY idiotic and meaningless is just even more pathetic.

    • Jeffrey

      Yeah, exactly

  • Thomas Lowe

    I saw this commercial and thought, “Really?”

    • Dramphooey

      I saw it and can’t believe anybody even gives a fuck.

  • Dave

    Can’t be aggrieved by everything, people. That’s what makes the general public take pause when all some of our family want to do is pee in peace.

    • mjcc1987

      Not aggrieved, but suicides happen from family rejection and to trivialize and cash in on the “humor” seems off to me.

      • Lighten Up

        So when Wanda Sykes ironically compared “coming out” to one’s parents as black to “coming out as gay”, was she trivializing the experience and cashing in on the humor? Or just being funny (as hell)?
        Finding the humor in the situation does not seem to be trivializing the experience. And trying to create a mildly humorous parallel between disappointing one’s parents with a car choice as opposed to choice of partner just doesn’t seem that grievous. Maybe we should all just lighten the fuck up a touch?

        • BobSF_94117

          She wasn’t trivializing coming out, she was pointing out the utter aloneness of being gay and hiding it.

          • Everyone’s A Critic

            Well, I agree she wasn’t traivializing the act of coming out. She went on an extended (and lethally funny) riff about what black kids DON’T have to do. On the other hand, she didn’t say a word about loneliness or hiding one’s sexuality. Those seem to be more your take on her implicit perspective.

            LIkewise, the car commercial could be viewed through the lens of how adult children relate to parents about unreasonable expectations and differing life choices. It’s not that funny a commercial, but it rises nowhere near the level of offensive.

          • BobSF_94117

            Not being able to share who you are with your own parents indicates a certain degree of being alone, no?

            I made no particular comment about this commercial. I just don’t see Sykes’ act as anything similar in tone and meaning (if there is a meaning beyond BUY THIS CAR).

          • Buy Buy

            “Buy a ticket to this performance. See it on HBO. Buy the DVD too.”

            See anything similar yet?

        • mjcc1987

          I’m not sure the comparison between a lesbian comparing through humor, her experiences with being black and lesbian and selling a beamer. I forgot, who are you trivializing again?

          • Oh Wait

            That was the point. Nothing nor no one was being “trivialized’ in either case, though the selling of comedic performance and the selling of automobiles does intersect at the motive for profit.

            Thin skin much? Honestly, I’ve seen thicker foreskins. Oh wait, did i just trivialize the uncircumcised?

          • mjcc1987

            Nice to see that the truck stop gloryhole has free Wi-fi

    • PCWTBS

      Like… Women?

  • 1Truth1

    More than anything, this ad shows me that old white men still think owning an expensive fancy car is a value that should be instilled in our children.

    I do like my beemer though. 🙂

    • another_steve

      Oh get over that, girl. The young ones want the bright shiny things.

      Some will enter into mystical states of consciousness — will enter into divine union with ultimate reality — but most will want hot cars and the latest electronic tchotchkes.

      • 1Truth1

        I know I do! 🙂

  • Schlukitz

    First World problems.

    • Claude Jacques Bonhomme

      So true.

    • Schluts

      Still commenting on them? The Real Problems are waiting you being humbly Offended for them! Save the world being a hypocrite whiner whining about other whining for nothing!

      • JCF

        Go away.

      • Schlukitz

        Your comment had something to do with something, did it?

      • Jeffrey

        Another post from Sarah Palin’s speech writer.

  • Joe Lumello

    But, but…I drive an Audi! Oh my God! What have I done?!?!

    • johncAtl

      You’re going to Hell. It’s in Leviticus Chapter A, verse 60.

      • Sam_Handwich

        see also Paul’s Letter to the Corinthian Leather

        • Octavio

          Yeah. Look what they did to Córdoba. They changed the pronunciation in ´merikuh to Cordóba.

          • Hue-Man

            Putting the emPHAsis on the wrong syllABle.

        • Warren Coldwater

          I think you mean the Two Corinthians.

    • agcons

      I drive an Accord coupe, which I chose over an Audi A5 and a BMW 128. I’ll join you in the line for sackcloth and ashes.

  • James

    I agree: it is trivializing. It’s making an obvious joke, and it’s not funny.

  • Michael

    I saw this commercial about 6 times while watching Rachel Maddow’s show on the MSNBC app this morning. I find it offensive.

    • Paulino

      That’s a little like saying you were watching the 700 Club and found the same-sex Honey Grahams commercial offensive.

      • Michael

        What are you talking about? I think the commercial plays to the worst instinct Madison Avenue has about coming out.

      • Paulina, your skirt is wating

        And I bet you did!

    • Paulina, your skirt is wating

      I find that ugly self-righteous over-aged transformer boy offensive.

  • Tempus Fuggit

    …because yeah, not only is coming out to family a funny, trivial joke, but the brand of car you drive is ROMGZ RILLY RILLY IMPORTANT AND FORMS THE VERY CORE OF YOUR IDENTITY AND FAMILY BONDS.

    • Silver Badger

      Well, yeah! It’s almost as important as how much money you make and how big your dick is. Which is to say not at all.

      • SilverFudger

        Which is a pathetic self-defense for a broke dickless loser.

        • Silver Badger

          Troll alert! Try again after you’ve grown up a bit.

  • fuzzybits

    Just shows me people place a lot of importance on name brands.

  • Matthew Delemos

    The conversation devolving into sexual innuendo is where I see this as mockery. Then again, mabye it’s folly to think straight people don’t automatically think of sex whenever they think of gays.

    • PHP

      Where the hell you got that idea? Thats ALL they think when they think gays. Thats what is supposed to be funny about the whole subject. And that the thing they use when want to appeal to emotions and make laws against it.

    • David Gervais

      “automatically think of sex whenever they think of cars.”
      There, fixed it.

  • Paulino

    Good grief. Why are so many liberals determined to be offended?

    • Sam_Handwich

      you sound offended

      • Paulino

        People are poor, hungry, sick, suffering through war and don’t have clean water to drink. That offends me.

        Seeing this silly ad on a 72-inch HD screen in my safe, comfortable home in the middle of the North American land mass doesn’t.

        • Paulina, get your skirt

          And you being so noble-mindedly “offended” on behalf of your anonymous “really suffering people” helps so fucking much them, doesn’t it? You’re so generous and thoughtful! Not an useless hypocrite whiner yourself too at all…

          • Dramphooey

            Post in your real Disqus handle or stay in your own closet. Are you a JMG regular? If so, come out of the closet; come out, come out, wherever you are! I for one would like to know who you are.

      • sherman

        Determined to be offended. He could be somewhere else commenting on issues that “really” offend him, but his priority is this.

    • Silver Badger

      I save my angst for the important stuff too, Paulino. As group we gay people have come far. In this case, the world is laughing with us instead of at us. No point in crying alone.

    • Max_1

      Good grief…
      Learn what it like to be a target of hate before you cheapen the experience…

  • JT

    I like my cars fully equipped.

    • another_steve

      Yes, but before I could kiss his breast I would need to know whether he has a soul.

      Would he forgive me when I washed his fine things in the wrong temperature, and ruined them?

      Would he help me find my reading glasses when it’s time to do our weekly crossword puzzle together?

      Would he put the toilet seat down when our oh-so-gay-friendly neighbor, Ellen, pays us an unexpected visit?

      • KCMC

        HA. Who cares. Baby you can drive my car.

        • pluky

          Ohh! Let me drive.
          Put me behind the wheel.
          I wanna know how a hot rod feels.

      • Silver Badger

        A thousand thumbs up! Looks don’t last. The kids looks to be both a bit sullen and expensive. Neither are good long term prospects.

        • another_steve

          Looks don’t last, for sure. Those who center/focus on appearance are in for a terrible crash.

          When I met my man 42 years ago, I was a desirable twink. Very in demand. Today, I’m a pot-bellied mess.

          I sometimes ask my man whether he regrets his decision.

          His pot belly today is larger than mine, so his usual answer is “no.”

    • GanymedeRenard

      Although, merely judging from what is visible, his equipment is questionable, if you know what I mean. *Wink wink*

      I know, I’m such a size queen. LOL

      • Max_1

        The dipstick appears to be more of a dip-twig…
        We’re missing the fur carpet, IMO.

      • Todd20036

        I don’t mind size queens, mostly because they seem to like me.

        • GanymedeRenard

          Can I come sit by you? 😉

      • RNegron

        You are assuming he is a top…. I have learned never to assume that!

        • GanymedeRenard

          Well, I’m not assuming anything. I just like ’em big. LOL. Needless to say, endowment doesn’t have anything to do with one’s position. I’ve been with ginormously-gifted bottoms and modestly-endowed tops. I tend to lean towards the big-top combo, though. 😉

      • coram nobis

        You need to let out the clutch and move the gearshift.

        • GanymedeRenard

          Good results guaranteed?

          • coram nobis

            The customer will be perfectly satisfied.

          • GanymedeRenard


      • Mark

        Show-ers are good if you’re just getting the eye-candy tour….but I prefer grow-ers as the surprise can be most delightful! 🙂

        • GanymedeRenard

          I’ve had a couple of those – and they were worth it, gawd dammit!

      • JT

        Sometimes you just have to use the right hand to raise the dipstick.

        • GanymedeRenard


          • coram nobis

            An upstanding member of his team.

    • 2karmanot

      I can still drive a stick………………….

  • David From Canada

    This ad doesn’t mock coming out at all. Gays have come so far in society that a big car company alludes to an aspect of gays in their commercial. I like it!

  • Sic tempora, sic mores! I’m old enough to remember when Bayrische Motoren Werke AG’s advertising pushed the message “If you’re old, you’ll drive a Mercedes – but if you’re young, you’ll want a BMW.”

    This, of course, only applied to BMWs with an excessively large number of wheels…

    • Paulino

      I have a BMW Motorrad t-shirt that says, “Yes, I have a hair stylist. His name’s Helmet.” I love my GS.

      • As the hubby says; “BMW, I didn’t know they made cars too”.

  • houstonray

    OT: What’s up with the articles floating around today about Caitlyn Jenner (whom I can’t stand by the way) and rumors of a de-transition? Apparently because she doesn’t agree with same sex relationships and now that she’s a woman, she can’t be a lesbian…the frak?

    • Paulino

      That story is by way of a Kitty Kelly-level biographer who’s using the “story” to whip up interest in the book. Ignore it. The book, not Caitlyn. Well, ignore her, too.

      • houstonray

        Ah, I was just getting bits and pieces…yes, had sympathy for Caitlyn for a bit, then realized she’s just another Kartrashian….

        • Paulino

          I’m not being mean, but I honestly think Caitlyn isn’t very bright. And I’m no fan of Kim Kardashian, but at least she’s a democrat.

          • Skirt, Paulina, SKIRT!

            So she’s as retarded as you are. Sad. I’m offended on behalf of you both retards! #OffendedForRetardcrats!

  • marshlc

    The entire notion of being disappointed with your children because they don’t live as you live – whether it be their sexuality, the car they drive, the sports teams they support, the line of work they go into, or any other thing that is actually not a reflection of their worth as a human being – is something I’ve never quite got the humour of, though it is often played for laughs.

    • Silver Badger

      Being disappointed in your children indicates magical thinking applied to child rearing. You love your children unconditionally. You hope they have happy lives. After all, once they’re grown, how they live their lives is really none of your business. If you can’t be supportive, keep your mouth shut.

      • marshlc

        It makes me crazy. I can’t think of a thing my grown kids would be likely to do that would have me bloviating all this “That’s not how you were raised” BS.

        Certainly there are things they *could* do that would have me saying this, but they are wildly extreme things like rape and murder.

        Hell, I wouldn’t even give this speech if they voted Conservative, though I admit that would give me a little pang inside…..

  • greenmanTN

    I am pretty forgiving these things but, yeah, that kind of trivializes “coming out.”

    • “Coming out” wasn’t used by gay people until the 1960’s and it was always combined with “…of the closet”. Debutantes have been coming out to society for ages, and the term (with the same meaning) was also used in gay society in the same way. In the sixties “coming out” joined with “of the closet” to represent something completely new.
      I think it was HuffPo (which I no longer read after they changed Gay Voices to Queer Voices) that had column after column after column of “Coming out as…” you name it, disabled,conservative, muslim, butch, femme, wearing glasses…anything and everything under the sun. If anything trivialized “coming out” that was it.

      • greenmanTN

        I “came out” out in the late 1980s and there was no confusion whatsoever as to what it meant. I really don’t think my parents thought I was declaring myself as a debutante!!

        • What!? You weren’t presented wearing white organza and gloves?

          • greenmanTN

            Well I might have been wearing organza gloves but the dick my ass might have ruined the whole effect. 😉

          • greenmanTN

            Well I was wearing white organza and gloves, but that was entirely incidental to me being gay! 😉

  • Elsewhere1010

    If the father’s last line had been, “What does your husband think of this?” I’d be impressed. As is, it walks the fine line of non-commitment.

    • Pierre

      And the kid’s face lights up like a Christmas terr. Now, that would be an awesome ad.

    • Mike__in_Houston

      Agreed, that would have been a delightful ending.

    • Greg B.

      Yes. Or his husband outside waiting in the Infiniti.

  • Claude Jacques Bonhomme

    Maybe I’m overly optimistic, but I look forward to the day when coming out is trivial for everyone. It doesn’t deny the suffering that some have experienced (and too many continue to experience), but this relatively civilized conversation where you know the old man will come around, is probably representative of a trend.

    • GanymedeRenard

      I look forward to the day when coming out isn’t even necessary.

      • Claude Jacques Bonhomme

        To some extent, there is a moment of self-discovery or self-awareness that is pretty much inevitable. It’s the fear associated with sharing that moment that we must eliminate.

        • GanymedeRenard

          Therein lies the essence of this – in an ideal world, there should be no fear of sharing a part of who you are, because there wouldn’t be shame associated with it in the first place.

  • Frostbite

    shrug. doesn’t bother me at all. if you can’t laugh at yourself then who can you laugh at?

    • Idiot

      And this is “laughing at yourself” because… you have an Infiniti?

      • Frostbite

        no, idiot, laughing at yourself because of life. or in your case, stupidity.

  • CaliforniaDude

    What a dumb commercial. They just are desperate to make it buzz worthy. At least they didn’t talk about the rear end or the stick shift. The lube and gas. Could have been much worse. 😂

  • Sam_Handwich

    this is way off topic, but i could never stand this asshole!!!

    MSNBC senior political analyst Mark Halperin was suspended on Thursday by the cable network after he called President Obama “a dick” on a popular morning show and then quickly apologized

    Read more:

    • Lazycrockett

      Really? Every time Ive watched whatever that show he co host it always seem like the bald guy had the non filtered language issues.

    • Lazycrockett

      Now having read the article I think MSNBC over reacted.

      • ESP

        MSNBC is complete bullshit anyway. Just World-saving Lada-retards like #Paulina watch it and gets SOOO offended every time!

  • Ken

    I’ve seen this ad quite a few times, and have felt conflicted each time. There’s a part of me that thinks this is trivializing the coming out process. I’ve asked myself: would a gay person script this ad? It’s captivating, of course. It grabs your attention. But I’d love to know everything this company has done to make gay lives better now that it is using gay lives to make millions of dollars.

    • Sam_Handwich

      i think we’ve all had varied experiences coming out….particularly son to father, as is the case here.

      and the result of those experiences influences our reaction. and though i can’t personally relate to a very bad experience, i’ve certainly heard horror stories. i mean HORROR stories. i think we all have

  • GanymedeRenard

    And fellow JMG reader John is right.

    • Paulino

      You’re probably also offended by this GapKids ad, which some found “racist” because the white girl is “using the black girl as an armrest.”

      Sadly, Gap decided to apologize for the ad instead of ignoring some perpetually offended leftists or telling them to get bent. Choose something legitimate to be offended by, like oppression or poverty.

      • Paulina, skirt is still wating

        You seem to be, because you even thought about that.

      • Max_1

        Keep castigating the LGBTQ people who’ve had terrible ‘family’ for having traumatic experiences… yep, that’s the way to make people feel better.

        You’re such a winner this way, you know that?

        Why the need to pigeon hole GanymedeRenard into your box of hate JUST to hate on GanymedeRenard ???

        THAT reeks of agenda!

        • Paulino

          There are two ways to be offended by the Infiniti ad: a visceral reaction triggered (I detest that term) by trauma or a thoughtful, conscious choice to turn it into something offensive. Either way, why put yourself through that? Just don’t buy the product. Many companies have learned that casually including us is good business. There are going to be tone-deaf attempts, too. It just ain’t a big deal.

      • GanymedeRenard

        I find it amusing when people on the Internet think they can read other people’s minds – people of whom they have little to no knowledge.

        “Choose something legitimate to be offended by, like oppression or poverty.”

        You don’t know what’s my background, or what I do, or what I care about, or whom I help, or what community (ies) I belong to, etc. So it’s quite ironic you think you can patronize me by telling me what things should offend me and what things should not. Enjoy your night.

    • BudClark

      The Internal Combustion Engine is one of the BITTER fruits of Original Sin!

  • Piercedchrlz


    • BudClark

      An itty-bitty leather queen at the San Diego Union-Tribune bought the biggest, blackest, baddest Jeep he could find. He asked me what I thought.

      I said, “It’s RAD, Jimmy … but wouldn’t a new pair of chaps been cheaper Butch Assurance?”

  • sherman

    I thought all “This Is An Ad For Something” clips had to at least have a bare chest or two.

  • Max_1

    What’s missing are the resulting years of being shut out of the garage…
    … And of course the curt jabs at how your car ought to get fixed, even though it’s not broken.

    edit: LOL… yea, those years were funny as hell!

  • Silver Badger

    I think that the gay community, like every other American minority, needs to grow a thicker skin. If anything, this is a symbol of the gay community becoming mainstream Americans. Coming out SHOULD be trivial. Hopefully in a few more years, it will be.

    • CCP

      It goes in the both ways. People here are either taking a commercial ad as a honor or insult. Its ridiculous. Companies are just for making profit. They don’t “loathe” or “respect” you more than anybody else. You’re just potential consumers for them as anybody else, cash cows. If they can make few bucks more by saying they’re are your “allies” (and same goes for movie stars and music artists), why wouldn’t they, especially today, when its almost certain they get more praise than backfire. But that doesn’t mean shit. Its just a pr act and nothing more and you guys should finally accept it and start concentrating to living your own lives and respecting yourselves than concentrating on what does car makers or trifling actors and musicians “think” about you. Its complete waste of time and infantile.

  • Max_1

    I don’t like the idea of reliving my coming out trauma through a commercial…
    … Of course people who’ve had similar experiences do find this troubling.

    It would be akin to selling the BMW by showing someone being killed in a AUDI…
    … People who’ve had love ones killed in similar ways should also find it offensive.

    edit: using someone’s trauma or pain is NEVER a selling point to push…

    • Paulino

      Sure. It’s exactly like showing someone being killed by a competitor’s product. Sheesh.

      I’m sorry your coming out was traumatic, but damn. Get some perspective.

      • Paulina, remember your skirt!

        No, it was nearly as traumatic as thinking you not crashing in to tree in your 50 years old Lada which is also your home. Then I can be as useless self-righteous asshole as you and be offended for the people who REALLY deserved it because its so damn helpful for them and makes a god!

      • Max_1

        You make me feel like I’m home again…
        You haven’t walked in my shoes. And until you can feel some compassion, your castigation is no different than my families.

        Is this why “WE ARE FAMILY”???

        • Paulino

          My coming out wasn’t easy either 25 years ago. My mother still thinks I’m going to hell. My conservative big brother and I are close, though, and he came around quickly. When his daughter, my niece, came out as lesbian years later she knew he would embrace her because of how he loves and respects me. She would have been terrified if I hadn’t set the tone. Being out and open is how we make change. Looking for ways to stoke your anger accomplishes nothing. There’s no shortage of real issues to focus your energy on.

      • Max_1

        PEPSI commercial showing a black slave serving a COKE…
        TAGLINE: Free yourself, drink PEPSI.

        Would that be considered, HIP?

        • Paulino

          We are winning, Max. On Madison Avenue, boardrooms, in court. There will always be advertising pitches some choose to deem offensive; that happens in the ad biz.

      • Max_1

        TROJAN condoms commercial using a rape scene…
        Go tell other rape victims to walk it off… and to “get some perspective”.

        Paulino, it’s YOU that needs some perspective.

        • Paulino

          Max, the target buyer for this car isn’t someone who’s struggling with these issues. They’re financially secure or aspirational. If the world worked the way you’d like, advertisers couldn’t sell luxury items because that’d make the poor feel bad. It’s just commerce, and Infiniti isn’t saying anything negative about being gay. And a lot of advertising causes minor collateral damage.

  • Wayne Broder

    Love this commercial! It does trivialize coming out and as hard as it was for some of us older folk, I think it’s AWESOME that people are making fun of it having to be a big dramatic thing!

    • Paulino

      That’s an interesting perspective. You’re clearly well-adjusted.

  • Sorry, but I’ve driven both. Crap, overpriced crap with nothing to show for it but a name-tag and a bunch of useless bells and whistles. BMW does not mean “Bavaria Motor Works” – it means “Bust My Wallet”, whereas Infinity couldn’t have chosen a more appropriate name for itself – because it spends infinity in the mechanic’s shop, and it will take you the same amount of time to pay for it.
    No, if I’m going to waste $100K to go grocery shopping it will be in the ultimate pointless, balls-out, middle-age crisis machine…
    …welcome the Jag F-Type SVR
    (and yes, I get all moist when I hear her roar)

    • Octavio

      El Squeeze, because he is a porteño, must always have the best and most fashionable. So when he bought a new car I had him convinced a new Tesla was his only option. It turned out to be a good investment. We drive around in it most of the time. I have a Town Car. Not because of some faux perceived status. I am just addicted to old Lincolns. But one of our more enjoyable things is to drive to LA in the ranch truck; a 1995 Dodge Ram 2500 Diesel custom cab 4 x 4. I haven’t washed it in four years. It looks like hell. But it drives like a comfortable old Cadillac and has all of the same appointments: cruise control, power steering, air conditioning, power windows, power seats, CD player ABS brakes, day time running lights and other stuff. It really does cruise down the interstate with impunity. It just looks like shit. So imagine our glee when we roll up to valet parking, toss the keys to a valet and make a point of saying, “Don’t scratch it.”

      • BudClark

        I drove a li’l red Mitsubishi surfer truck for 18 years. I got my money’s worth ($5,000) out of it!

      • Pfffft! Amateur! One of my longest lasting, and most beloved vehicles was a 1966 Ford F-150. White with red interior (the dash and door panels were still metal), Modified 352 (overbored to give the same compression ratio as a 400), “Armstrong” steering and a granny-box 4 speed.
        It was a steel beast, and I terrified the soccer moms of New Orleans and Las Vegas with her for a decade until I was rear-ended by a Hummer on Tropicana. I destroyed the front end of the Hummer, and bent the rear frame of “Lucille” – but the worst was that I got thrown forward into the Maxima that was stopped ahead of me. It took them days to pick the bits and pieces of that P.O.S. out of my grill, but didn’t so much as scratch my bumper. I really miss that old bitch, but I don’t miss feeding her!
        It was always fun to pull up to the Mirage and Caesar’s Palace, toss the keys to a valet, and then watch them stare at it like it was something from outer space. Occasionally I’d get a farm-boy transplant who’d get a big, corn-fed grin on his face, and jump in like he was going to take her muddin’.

      • Schlukitz

        Our thoughts and feelings on old cars are much the same, it appears. While my main drive is a late model Eddie Bauer Ford Expedition, I own several oldies, one of which is a 1993 Ford F10 Flareside that, like your 1995 Dodge Ram, has all the whistles, bells and gongs that one could ask for and drive likes a comfortable old Cadillac as you so well described it.

        I once owned a 1972 Toronadso that I drove into a hole in the ground. It looked awful toward the end but it still had a good drive train. Unfortunately, old age and rust took it’s toll on the body and the car was literally falling apart. It got so bad (I did not want to give this front-wheel drive vehicle up) that a friend said to me when the driver side door handle came off in my hand and I was obliged to crawl through the window to get inside it after attending the funeral of an old friend. “Chuck, this care is social embarrassment.” LOL

    • Jeffrey

      Ive had two BMWs and two Jaguar XJ-8s. All great cars, actually. Not a single problem with any of them.

    • Mercedes is even worse. Yes, they are nice cars, but so are some Hondas. You’re literally paying almost double simply for an emblem on your grill.

    • lattebud

      My Infiniti experience was completely different…. Purchased a 2004 G35 in 2003 for $33K. I drove that care for 150K. Normal maintenance except when the A/C compressor failed at 130K. Since there was a design change, Infiniti offered that if I pay for the compressor ($1100 installed), they would pay for the additional $1200 in work. I sold the car to my niece’s husband and he has 275K miles on it. Never failed to start. Never had the engine apart. It has been solidly reliable and durable…

      Now, those BMW’s my partner has owned…. Our annual budget for maintenance on those is about $2500

  • SoCalGal20

    OT but a little more on that Trump story about impersonating a publicist.

    “Then, Friday afternoon, Washington Post reporters who were 44 minutes into a phone interview with Trump about his finances asked him a question about Miller: “Did you ever employ someone named John Miller as a spokesperson?”

    The phone went silent, then dead. When the reporters called back and reached Trump’s secretary, she said, “I heard you got disconnected. He can’t take the call now. I don’t know what happened.”

    • ColdCountry

      I’m sure that tactic will work with Putin.

  • StopNazislam

    “I loathe all religions equally” Well if that’s true you’re retarded by definition, then because they’re not even “all the same” on paper, nevermind real life (something you know NOTHING about you fuc king clowntard!)

    And you don’t hate them equally anyway, clearly thats why you had to fish back to Jan 2015 to find a critical story abouT P1sslam n your sh1thole of a blog!








    • JoeMyGod

      LOL. Did that ban hammer at Mediaite hurt your feelings?


      • StopNazislam

        “BOOM?” hahahahahahah





        obviously you dont have the self-respect to actually stop them doing it HJAHAHAHAHAAHHA

  • Phil

    Truthfully, it’s only a way to get from point A to point B. You don’t need to spend a lot of hard-earned money on it. A decent, inexpensive used car will do the same thing for a lot less money, and it needn’t drain one’s wallet.

    • johncAtl

      And one could buy $3 bottles of wine instead of a $70 Caymus and be just as happy.

      And one could buy a ticket on Greyhound instead of Delta to go cross-country and be just as happy.

      And one could watch movies on a 13″ laptop instead of a 48″ UHD TV and be just as happy.

      And one could have a burger at Hardee’s instead of Longhorn and be just as happy.

      Sorry, but I enjoy the hell out of driving my BMW. It makes getting from point A to point B a pleasure.

    • lymis

      Not really.

      I agree with your feelings – for me a car is just a way of getting around and if it’s not annoyingly uncomfortable, I’ll be fine with it. I certainly wouldn’t want a BMW, and would likely sell one and pocket the difference if it was given to me.

      But that’s not the only experience of driving a car. Some people care about handling. Some people care about the sound system. Some people care about the luxury of the interior.

      By the same logic nobody should ever want nice things. A ratty sofa holds your butt up, and cinderblocks and recycled boards from used pallets hold up books. But a pleasant and comfortable personal space is not “the same thing.”

      I think people need to strike a balance. I’m appalled at the gazillionaires who feel the need to build yet another 47 room compound that they’ll only spend three days a year in rather than help with feeding or educating people. But that balance point doesn’t have to be bare subsistence or minimum function.

  • fiizok

    Does anyone actually pay any attention to commercials?

    • Warren Coldwater

      They acomplished what they were seeking.

    • Octavio

      Only ten percent of all advertising works. The problem is no one knows what ten percent.

      • johncAtl

        The 10% that has gratuitous male flesh being shown. I mean, there was some reason I bought a few hundred pairs of Calvin Klein underwear.

        • Paulino

          I had about a dozen pair, all of which are now in the housekeeper’s trapo bin because I can’t wear Bieber underwear. But it can be used for scrubbing floors.

        • kanehau

          It didn’t dawn on you after the first couple of pair that they didn’t come with the model? 🙂

          • AKSARBENT

            Oh, they come with the model. But the model doesn’t come with them.

  • Reasonoverhate

    It’s fuckin’ funny! Some of our community needs to develop some thicker skin and a sense of humor! You wanted mainstream acceptance? Here it is!

  • coram nobis

    – Look, this isn’t easy for me, either. I’m sorry if you don’t like it, but it just feels right.
    -We didn’t raise you this way.
    – You must have known I was a little different.
    – Not this different.
    – The 3×5 ft. poster of Mitt Romney on my bedroom ceiling didn’t clue you in? The Ayn Rand books hidden behind the potted pot plant? The Chick-Fil-A wrappers in the wastebasket? I’m a Re — Ree — Reepub —
    – Don’t say it! (grunt) It’s not too late. You just haven’t met the right boy yet, son.

    • johncAtl

      The comic strip Curtis did a great take on this about 20 years ago. Curtis is a black teenager and his dad works at the DMV. Over several days Curtis is dropping hints that he needs to tell his dad something important, and Dad interprets it that Curtis is going to tell him that he is gay. Dad plans to be supportive and loving. In the last panel Curtis tells his dad that he thinks he might be a Republican. Dad’s response is to tell Curtis to get out of his house. Gay is okay, Republican is not.

      I tried to find the images online, but it’s not to easy for a daily comic strip.

  • Benny S.

    I agree that it does trivialize coming out. Because coming out should be “trivial”, in the sense that it should be unimportant, inconsequential, and minor.

    • DaveMiller135

      Maybe it should be, but is it?

    • canoebum

      I disagree. We should develop a tradition of a “coming out” party, to mark the passage of an important life event, self-awareness and identity. Not like a quinceanera or bar mitzvah, it should be unrelated to age, but filled with friends and family.

  • Johnny Wyeknot

    I’ll take my 1987 Mercedes Benz 300 D any day.

  • JCF

    I wondered if you guys were going to take up this ad! I’ve been talking back to it every time it’s on: “It feels right—didn’t you ever want to try it? Ram-rod hard…thrusting…right in your…” (Porntastic fun! ;-p)

  • Jeffrey

    My husband and I are both BMW drivers, and while we would be shocked if our child chose to drive an Infinity I would support him in his lifestyle choice.

  • Jeffrey

    Life is going to kick your ass, if this is the kind of thing that offends you.

    • Max_1

      You should use that line on 13-18 year olds that are kicked out of their homes and living on the streets… Remind them NOT to be offended that their family rejects them.

      You’d make a great counselor… NOT!

      • Jeffrey

        Fuck off, I’m not a counselor. You should grow a pair too.

      • Paulino

        I don’t believe 13-18 year-old homeless kids are their target market. You’re being offended vicariously. And that behavior is causing terrible problems in higher education. For example, when a white student decides to be offended by a perceived racist remark that is in truth, appropriate and innocent. Stop it.

  • BeaverTales

    I liked it…Gays didn’t invent and don’t own the Coming Out&#153 experience. Anyone who has emigrated away from a parent’s community of “comfort”…i.e. has changed a political party or religion, has dated someone of a different religion, race or ethnicity…or anyone who has had the misfortune of being raised with an inflexible ideology of “us” vs. “them” has likely had to “come out” at some point in their lives to disappointed friends and family.

    Disappointing our judgmental parents is not a life experience that is exclusive to rich paternalistic white people either. It’s a human experience many of us humans go through. Some of these comments remind me of the frustration I hear from other American blacks about the whites (or gays) who “mis”-appropriate and use “our” slang, “our” style, and “our” music into their own subculture. Who cares??? Ask yourself if you’re upset because you think they’re trying to demean you…or because they identify with you?

    It’s frustrating when we’re not given props for the shared rituals and remembered suffering that underlie our unique sense of cultural identity, but it’s also an encouraging sign of acceptance when the broader culture shows signs of relating to it, and it reveals a sense of shared community when it happens. It means you’re being noticed (and appreciated) as an equal. That’s not a bad thing for anyone.

  • B James Harder

    I’m not that bothered about the advert. There have been numerous riffs on this theme in the last 10 years. By now, I would say it’s become a standard trope in advertising. The only thing that made me cringe was the salacious “you never wanted to try it?” *shudder*

  • Nathan

    Stop being offended by everything, it’s a decent commercial

  • bandanajack

    i have no problem with this.


    Personally, I don’t like a man with to many muscles.

    • Mark

      And in an instant – I’m seeing Janet and Brad…and the good Doctor…..

  • Mark

    Doubt I would ever buy an Infinity…but I’d hit the driver. Sure. Why not?

    • Ben in Oakland

      hit on, not hit. Unless you’re talking about spanking, because he seriously needs one. I’ll volunteer.

  • Richard

    I have a 26 year old (going on 16) who grew up in Boston where marriage has been the norm since he was 14. I have enjoyed watching him grow up as a young gay man who has never known “coming out” problems, or introducing his prom date boyfriend to Dad. I have tried to teach him about Stonewall and the days when gay people were arrested. May as well be talking about World War Two, he can’t relate, he cannot begin to comprehend and a TV commercial like this just blows right by him.
    Yes, I like it this way.

  • easygoingmister

    Moving right along. Nothing for me to see here.

  • ColdCountry

    What I think is most telling is that a big company thinks this is more likely to bring them sales than the ire of OMM. Or, that they are hoping for a boycott by AFA because they know it will boost sales. Either way, they see this as a positive sales move, something that never would have happened a few years ago.

  • Jean-Marc in Canada

    Not really seeing the issue here. Yes, it’s a take on coming out, but I don’t see it as trivializing it. It’s a lateral take, not a dig. In other words, this is a mountain in search of a mole hill.

  • lattebud

    To end it, his wife should have walked in, tossed the son the keys, and said “Oh, you’re right honey. We should try new things”

  • roadtripboy

    You could read it as Infinity cars are gay. But, if they were gay they’d be more stylish. These cars are seriously ugly.

  • Rebecca Gardner

    Dear Infinity,
    Sorry, your cars are not that good to compare to German engineering.

    Dear Mercedes-Benz,
    Damn you for not thinking of this first! That commercial was brilliant!


    Isn’t it wonderful that advertising now celebrates the father-son bond and the importance of always keeping the lines of communication open? Excuse me, I have to weep some now. In the interim, watch this:

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