The Washington Post notes that last night John Oliver devoted 22 “brutal” minutes to eviscerating Donald Trump. Oliver also has a plan:
Oliver offered a novel strategy for those who wish to battle Trump: refer to the candidate by “Drumpf,” what one biographer said the Trump family name was before it “evolved over the centuries.” Indeed, Gwenda Blair, the author of “The Trumps: Three Generations That Built an Empire” (2000), thought it was “fortunate” that “Drumpf” had become “Trump.”
“’Trump’ is a wonderful word, a marvelous name,” she wrote. “A name Dickens would surely have given to a prominent character if only he had thought of it, ‘Trump’ evokes trump card, trump hand, trump suit – all terms associated with winning. Whether Donald Trump could have had the same success with any other name is an intriguing question.”
This is the very question Oliver now wishes to explore. “The very name Trump is the cornerstone of his brand,” Oliver said. “If only there were a way to uncouple that magical word from the man he really is.” Oliver then proposed to do this — with “Drumpf” hats sold at cost at the website DonaldJDrumpf.com, the hashtag #MakeDonaldDrumpfAgain, and an app that replaces “Trump” with “Drumpf” in web browsers.