This Is An Ad For Something [VIDEO]

This is….different. Tire Business reports:

Bosch Automotive Aftermarket North America has launched a “Stop the Roadkill” campaign to promote motorists’ regularly changing their wiper blades. For the promotion the company has developed a public service announcement (PSA) in collaboration with the Humane Society of the U.S., the nation’s largest animal protection organization.

Bosch said that every week “millions of wildlife are struck down by vehicles in the U.S. In fact, more wildlife are killed by motorists than by any other cause. “One of the key contributors to this trend is poor visibility on the roads, especially during rainy conditions. Regular wiper blade changes — at least once every 12 months — can help make a difference.”

(Tipped by JMG reader Jay)