Gay Couple Smooches In Nordstrom Ad [VIDEO]

Twenty Three Ads reviews:

Nordstrom demonstrates why they have a 100 percent approval rating from the Human Rights Campaign Buyers Guide. The upscale fashion retailer has created a dazzlingly beautiful holiday ad titled The Homecoming that features a man coming home with a suitcase and a Nordstrom shopping bag to be reunited his partner and their gorgeous dog. The two handsome men featured in the video are a couple in real-life and are engaged to be married soon so Nordstrom gets extra props for not simply hiring two photogenic actors.


(Tipped by JMG reader Alan)

  • JT

    Sweet!

  • MarkOH

    Next up: NOM protests and then Nordstrom’s stock sky rockets. Happy Holidays!

    • RaygunsGoZap

      Please! It just dropped hard last week.

    • safari2bongaloo

      I was thinking that Linday Harvey would post another article about how she can’t shop at any mall anchor stores now.

      • Reality.Bites

        It’s shocking how many malls ban people who appear to be homeless with Tourette’s.

    • Reality.Bites

      Not likely. The department stores are in serious trouble.

      • MarkOH

        Well, NOM hasn’t started screaming yet.

        • Reality.Bites

          The idea that these boycotts increase stock value is a myth. Stocks that were doing well continued to do well. JC Penney, which they denounced for hiring Ellen as a spokesperson, has tanked.

          Even Starbucks, which has been held out as evidence of this, has performed well, better than the market, is by no means a star performer. Here’s a chart comparing its growth over 5 years to Under Armour.

          • Steve Teeter

            There’s no mystery to why all of that is happening. Unlike what department stores sell, you can’t buy a cup of coffee online.

  • DaddyRay

    OMM just drank a fresh cup of outrage

    • RaygunsGoZap

      What if I told you they are soaking in it?

      • Oh, Madge!

        • BlueberriesForMe

          “Relax! It’s just sulphuric acid!”

          • John30013

            LMAO!

          • Chicago joe

            Just like mommy’s

      • Robincho

        Well then you just madge right over there and tell ’em!…

    • dcurlee

      After the backlash they got over the American Girl/Mattel they have posted anything lately

  • Now that we have the Gay Weather Machine completely up and running and all updates installed, The Gay Weather Bureau is pleased to announce out latest development: Gay Weather Tracking!

    A severe high-pressure concernstipation front will be moving across the country in all directions. The origin of this front has been pinpointed to be Colorado Springs, CO. Batten your hatches.

    • Genevieve Rodriguez

      .❝my neighbor’s mother is making $98 HOURLY on the internet❞….A few days ago new McLaren F1 subsequent after earning 18,512$,,,this was my previous month’s paycheck ,and-a little over, $17k Last month ..3-5 h/r of work a day ..with extra open doors & weekly paychecks.. it’s realy the easiest work I have ever Do.. I Joined This 7 months ago and now making over $87, p/h.Learn More right Here….
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  • Octavio

    Nothing like a serene day of power shopping at Nordstroms. 🙂

  • They may be a couple, but I’m guessing that’s not their dog, or if it is, that’s far from the first take. Either that or that’s the most blasé pup I’ve ever seen. Our boys explode when either of us come home and still get excited at the opportunity to get picked up even if we’ve been home for hours.

    And, of course – go, Nordstrom!

    • David

      This is what I fantasize that my life looks like. In truth I’m wrestling my way through the door with my backpack and dry cleaning while trying not to trip over two jumping, barking schnauzers.

    • delk

      Ha! I know, right?

      At six our dog gets up from wherever he was and drags his towel to the door to lay down and wait for my husband to come home.

      It’s really sad when my husband is on a business trip and doesn’t come home.

      • Steve Teeter

        Awww.

      • Robincho

        By any chance is his name Spot?…

        • delk

          His name is Gav.

    • Reality.Bites

      I’d guess all three are professional actors.

    • leo77

      Lovely spot.

      I agree the dog is a little lethargic. I worked on shoots with dogs. There are agents that rep nothing, but animals. The dogs used in most filming are extremely well trained and arrive on set with their own handlers.

      This was more of a failing on the part of the director for not doing a few takes with the dog moving faster and with more enthusiasm.

      And yes these animals are usually that well trained that you can do multiple takes in an effort to achieve different effects.

      Then again maybe the dog was drinking some of what the drunken chorus was having when they recorded the vocal track.

      • BobSF_94117

        The dog can read and recognized the Nordstrom bag. That look is “oh, God, another fucking cashmere sweater”.

      • fuow

        I thought the dog did the chorus track.
        gods, that was awful.

    • Paul

      I had a basset hound and I would have to wake HIM up when I got home.If I was lucky he’d open one eye and give me the ‘Oh it’s you. Please keep it down, I’m trying to sleep’ look

  • gaylib

    This is great, but am I the only one that hates shopping at Nordstrom? Maybe it is just the store here, but the minute I walk in the door I am swarmed by associates who want to tell me what I should be wearing. Even when I say I’m just looking they continually harass me every time I look at any garment, telling me what goes with it, what other pants I should buy, etc. It is really annoying to the point I don’t even go anymore

    • DaveW

      The store closest to me in CT has huge piles of overstock in the aisles, like file news basement. Not upscale!

      I was in a store Sunday looking at leather and the clerk decided I needed a sweater. Annoying. But, better than crappy online clickety crap shopping!!

    • Randy503

      One time I was buying perfume for my mom, and two sales women fought over who this sale belonged to. So unprofessional and embarrassing.

      • BobSF_94117

        At Nordstrom? That’s shocking. Was it holiday staff?

    • stuckinthewoods

      “en ah’d lahk t’tok to yew abaout Jaysus.” Works great. Make sure you’ve given ’em space to back up.

    • The Larry Mac

      There used to be an amazing sales clerk in the men’s department at my local Nordstrom. She knew to leave me alone, but was instantly available if I had a question or wanted to try something on.
      Unfortunately, she’s long since disappeared, but then again, I’ll drive up to Potomac Mills to go the Nordstrom Rack instead.

    • hudson11

      Here in Vancouver, we just got our first Nordstrom a couple of months ago. Apparently, its their flagship international store and it appears little was spared in the way of expense- even the art in the corridors to the bathrooms is awesome. And ya, its quite upscale. The wine bar is great people watching. The service is good as well, as would be expected from Nordstrom, not clingy or overbearing.

      • Reality.Bites

        They’re opening in downtown Toronto’s Eaton Centre and Manhattan as well. Hudson’s Bay is doing a major renovation of their flagship store and opening a new Saks.

        • hudson11

          I envy the SAKS. The Bay here has done an admirable job of renovating- presumably in anticipation of Nordstrom’s coming on line. The men’s floor has gone from an awful, no light basement to a sunlight filled top floor wonder.

    • BobSF_94117

      Just tell them you have a personal shopping appointment and are just browsing beforehand.

  • Todd20036

    NOM will start a boycott of a store none of their sympathizers can afford

    • Reality.Bites

      Untrue. Their only supporters are a handful of multi-millionaires.

      • AdamTh

        ‘a handful’ ? or ‘count on one hand’ ?

        • Reality.Bites

          Whichever you prefer. I’m not touching any of them! 🙂

        • nocadrummer

          Well, actually, a couple of fingers, if you use short strokes.
          EWWW!!!

      • noni

        all pathetic closet queens who worship LindsayBelle
        Graham-McCain.

  • Reality.Bites

    ..

    • JCF

      Aw!

      “I iz going to get banned from bedroom for 3 hours agin. I jes noes it” {Sad Puppy Face}

  • Blake Jordan

    That dog deserves to be in a 1 man – 1 woman marriage household!!
    Won’t someone think of the pets?

    • Michael Rush

      His religious freedom and family values wasn’t even considered .

    • BobSF_94117

      Hey, at least this way he doesn’t have to worry about them accidentally popping out some competition.

  • AdamTh

    Nice ad. That could have been Will & RJ (Shep689).
    …. and Dobby.

  • fuow

    So refreshing to see a commercial site show two MEN kissing. I’m so sick of the sanitized, gay-men are too icky, let’s use lesbians because the turn straight guys on shit put out by far too many of ‘our’ organizations.

  • Rex

    And, this is why the holidays are so depressing, no reason to shop, no boyfriend behind the door. But, I’m happy for this and other couples – I’m just old and bitter, lol.

    • NMNative

      Rex, unless your posted picture is really old, you are not senior enough to be talking about being old and bitter.
      Get out and find a boyfriend you young whippersnapper.
      I wish I was your age. Then the husband and I could enjoy starting another 30 years together.

    • BlueberriesForMe

      You can go shopping for me. A shoelace just broke. Thank you. :=).

    • noni

      Me too.

    • CanuckDon

      Repeat after me: “it’s only a commercial…it’s only a commercial…it’s only a….”

    • Rambie

      Sorry Rex, don’t let it get you down. BTW, same boat here, single and “gay” old but I’m with NMNative, we both may be “gay old” and single but that doesn’t mean we can’t find love.

    • Austin Bennett

      Rex is hot.

    • Jimmie Z

      What NMN says, just below!

    • KCMC

      welcome to group…heard, ‘dating,’ coaches who took various positions (so-to-speak) with re to holidays.
      After slowly seeing someone last year (this season), I enjoyed hearing that the season was rough on attempting new relationships. Too much season/family pressure and wackiness.
      Fight the bitter, good to be able to be okay with solitude. #Singleton NotLooking.

    • Rex

      I didn’t think my post would get this much response. Please note the “lol” after my last statement. The pic is fairly recent, but still an “elder gay” at almost 58. I’m not really bitter, but I do get a little down around the holidays as I miss having that one special person in my life. I’m getting on great on my own, and haven’t totally given up hope. Seeing couples in love, like the guys in the ad, makes me happy and just to be honest, a little pissed off that I don’t have that too. So, off to shop for shoelaces at Nordy’s for my potiential new husband, anyone else need anything?

  • DaveW

    Upscale? I get it, given how many people consider Walmart acceptable. But I think of higher end stores and brands when using “upscale”. Sad a good middle market Midwest retailer is now considered upscale. The independent stores I prefer are surely dismayed.

    But, with Macy’s having moved down market and Neimann Marcus trying to broaden its appeal the bar has been lowered.

    I am right now trying to order four shirts from Macy’s. They couldn’t make it any harder, I don’t see how this level of service lets them survive. One more try (when they finally open at ten since the website cancelledy order and the call center gave up) and if the local store can’t find them, my money goes elsewhere. They’re just work shirts, geez.

    • noni

      Goodwill is open.

      • cheakamus

        That’s where I shop — the one in the gayborhood has a particularly nice selection of barely used clothes. The BF got a vintage Armani suit there for $11.

    • JD

      try Duchamp

  • Sam

    Cute ad. I like it.

  • Sk3ptic

    I wish there were commercials like these when I was growing up. Sure, it was heady looking for (and finding!) codified gayness in the media, but it still made it feel seedy and immoral to my brainwashed mind.

    • CanuckDon

      I’m sort of the opposite. Without the ads, I had nothing to compare myself to except the people that I eventually met in real life and I’m quite thankful for that. I don’t know how the insecure, young me would have felt with the vicious world of marketing slamming only images of perfect looking gay guys at me. I know for sure that I would have been much more intimidated than I was.

      • Sk3ptic

        They always depressed me. I knew I wouldn’t be giving a woman a diamond from Kay Jewelers, for example, and had no idea it would ever be okay to give one to a man. And I always hated the “it’s so offensive to be gay that it makes Mr. Furley’s eyes bug out for laughs” attitude of sitcoms. Although I must admit Paul Lynde was my idol when it came to making the breeders the unwitting butt of the joke.

        • Steve Teeter

          Hollywood Squares Host: “Paul, is eighteen too young to be wearing a black mink coat?”
          Paul Lynde (sternly): “If they’re old enough to fight for their country they’re old enough to wear mink.”

  • Jean-Marc in Canada

    Ah, the sweet sound of teabangelical heads exploding…….good times.

  • KT

    It’s great to see so many companies embracing gay couples in their commercials! And kudos to Nordstrom for allowing them to kiss. Now that the ball is rolling though, I would like to see than just white gay couples in ads – how about gay teens or lesbians or gay couples of color? I know Madison Ave will get there – honestly commercials are generally more diverse than any other media.

    • Reality.Bites

      I know you didn’t mean Nordstrom specifically, but I smiled at the thought of teens in Nordstrom ads.

      • Jimmie Z

        … those would be some coddled teens!

        • Reality.Bites

          Yes, but my understanding is that Nordstrom would have little to appeal to teens and twenties, regardless of how much money they have.

    • BobSF_94117

      There have been far, far more commercials with lesbian couples than with gay men.

      Why does no one ever complain that they’re almost always white…

    • GanymedeRenard

      Well, in this ad, one of the gents might be Latino.

  • another_steve

    I admit to never missing the Nordstrom cologne counter whenever I’m in my local mall. I go for the little bottles that sell for more per ounce than my monthly mortgage payments. A free squirt here. A free squirt there.

    I always leave smelling very good. Very gay.

    • hudson11

      The Tom Ford line is my fav. Followed by Louis Malle and Hermes. Silly money, really, for such a little bottle. Hubby has a weakness…………..

      • another_steve

        Yes. I like the Malle line very much. Particularly the citrusy stuff.

        I always walk away from the counter smelling like the proverbial whore. Hubbie walks a yard in front of me — embarrassed, apparently, to be associated with me.

        • Jimmie Z

          Thanks for this window-shopping tip!

        • hudson11

          the Bergamot one is particularly nice as is Geranium pour Monsieur.
          If I were a lady, I’d be in Tom’s “Portofino” day and night. It actually makes me week, I love it so much. Sad, huh?

    • Latebrosus

      I spritz myself from the women’s counter, too. All I care is that I smell interesting.

      • another_steve

        I hear ya, but women seem to be into that powdery sweet smelling stuff, don’t you find? I always shmear on the free samples of women’s colognes that come in the mail and in the newspaper inserts. Just to see.

        Meh.

        I’m a girly boy and proud of it, but give me the manly scents any day.

  • dcurlee

    Just gives me more reason to shop there

  • noni

    I have never seen an advertisement featuring an opposite sex couple showing them kissing in my life.

    This advertisement is outrageous for cramming same sex couples down everyone’s throats.

    • Reality.Bites

      They wouldn’t be crammed down your throat if you’d stop licking the screen. 😉

    • Silver Badger

      Really? Perhaps you should check out a few magazines.

  • BobSF_94117

    Yes, yes, but is the dog really theirs?!??!!

    • cheakamus

      Good point!

  • nocadrummer

    But is the doggie theirs too?

  • I would have liked that kiss to last a little longer. When my husband comes home from a business trip he never gives me just a peck, I get the whole enchilada.

    • Robincho

      With some chorizo too, we hope…

    • LOL!

    • Scott Holcomb

      Your husband is Irish, is he not? I think he’d be givin’ ya the long shalalie.

      • Jimmie Z

        Will you please be good enough to give me some pointers on this
        “long shalalie” thingie?

    • Ben in Oakland

      Sounds like it is much more of tamale.

  • RLK2

    Very nice ad. But they should have had a child in the ad as well. Would have added to the spirit of the commercial.

  • 2karmanot

    One million douche moms are horrified I tell you….horrified!

  • JCF

    Crap, vid is gone.

  • JCF

    Frothy Mix: “See, it IS Man(-on-Man)-on Dog! I called it!”

  • Genevieve Rodriguez

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