Bill Clinton: Trump Is A Master Brander [VIDEO]

Bill Clinton appeared on the The Late Show last night where Stephen Colbert asked him about Donald Trump. CNN recaps:



Regarding Trump, Clinton offered some backhanded praise, complimenting him as a “master brander.” He suggested that the GOP frontrunner’s success has come because “he’s the most interesting character out there.” The former president highlighted the appeal of Trump’s brusque, politically incorrect styling, recalling that during the first debate, “Trump said ‘OK, I supported Democrats, I supported Republicans, yeah I was friends with Bill Clinton — who cares.'”

Paraphrasing Trump, Clinton continued, “‘I run things, and I build things, and you need somebody who will go in there and fix it, and if they don’t fix it I’ll get them out of the way.’ It may have a short half-life his campaign — I can’t tell yet. But he is a master brander and there is a macho appeal to saying, ‘I’m just sick of nothing happening, I make things happen, vote for me.'”

And on Sanders, Clinton suggested that the Vermont senator’s success reflects the increasingly polarized American electorate. “A lot of people believe that the Republicans have been rewarded for — they reward the people that go furthest to the right, so the Democrats would be even more effective if they moved further to the left,” he argued, in what was perhaps a subtle dig at questions surrounding Sanders’ electability.