Ad Week scratches their head:
Poo-Pourri’s marketing team would like you to know its odor-trapping spray isn’t just for poo. You can use it to save water, too, by not flushing your pee. To make its case, the company is out with an ad featuring a foul-mouthed octogenarian who spouts a steaming stream of double entendres about urinating. It’s trying for the same kind of willfully gross irony as the brand’s popular past ads with their fancy British accents. But the randy granny might not be as charmingly refined as the well-dressed socialite, or as ridiculous as Santa Claus caught on the throne. So far, a good number of YouTube commenters just seem baffled. That’s understandable.
The clip has 1.7M views already.