A New Jersey jury on Thursday found a non-profit group that provides gay-to-straight conversion therapy guilty of consumer fraud for promising clients they could overcome their sexual urges by undressing in front of other men, pummeling an effigy of their mothers, and re–enacting traumatic childhood experiences.
In the first case in the nation to put the controversial practice on trial, the jury concluded that Arthur Goldberg and Elaine Berk, the founders of Jews Offering New Alternatives for Healing in Jersey City and life coach Alan Downing to whom JONAH referred patients, “engaged in unconscionable commercial practices” and misrepresented their services.
The verdict requires JONAH and Downing to refund thousands of dollars paid by former clients Michael Ferguson, Benjamin Unger, Sheldon Bruck, Chaim Levin, and parents Jo Bruck and Bella Levin for the individual and group counseling sessions and the “journey into manhood” weekends in the woods. Downing charged $60 to $100 for group and individual sessions but shared 20 percent with JONAH to help defray its administrative costs.
The SPLC says they will now seek an injunction to force JONAH from operating. They’ll also seek legal fees. What a terrible, terrible month for Maggie Gallagher!