TIME Magazine reviews:
The song moves with a sense of urgency, its cadence reminiscent of Pharrell’s “Come Get It Bae.” But it swaps out that track’s funky beat for a backbone of marching piano and trumpet solos worthy of the Gatsby era. Had it been released a couple of years earlier, it would have been a shoo-in for the soundtrack to Baz Luhrmann’s Great Gatsby adaptation. Icona Pop’s “I Love It,” a collaboration with Charlie XCX released in 2012, was a top-ten song of that summer. While “Emergency” doesn’t have quite the same undeniable song-of-summer quality as their breakout stateside hit, it may well be a close second.
I Love It was utterly inescapable that summer at Bear Week in Provincetown. As in ten times a day. This latest single reminds me of the UK’s entry at Eurovision.