AdWeek names this their “Ad Of The Day:”
Air France embarks on a lavish flight of fantasy in this trippy 45-second global commercial by BETC Paris. Directed by film collective We Are From LA (which also directed Pharrell’s “24 Hours of Happy” video, as well as Evian’s “Baby & Me,” also by BETC), the action takes place inside an oversized, ludicrously stylized airplane cabin where legroom is absolutely no problem. Colorful images of French culture and taste play across the screen. We’re treated to ballerinas, the Tour de France, a high-fashion photo shoot, pastries, young lovers and more. Most of the performers ride swings dangling from the ceiling for some reason. (And you thought the Delta guy enjoyed being on a plane.) The visuals are a tad confusing but also riveting. You keep watching in an attempt to figure out what the hell’s going on.
The music is a new version of 2011’s Warm In The Winter by the Portland, Oregon duo Glass Candy and is a take on John Paul Young’s 1978 global smash Love Is In The Air, which remains a staple at disco oldies parties.