Via the New York Post:
Can Twitter followers turn a Broadway show into a hit? “Star Trek” star George Takei has a total 9.5 million followers on social media, and demand for tickets to his upcoming Broadway show has been riding high months before tickets actually go on sale. Takei’s musical, “Allegiance,” opens in October, and the box office isn’t open for months. But producers have been getting so many ticket requests, they’ve set up a priority list to give fans first dibs on tickets. They’ve received 10,000 orders to date, and are also giving early birds a download of the cast album when it comes out.
The show debuted in San Diego in 2012. Highlights below.