Their mission statement:
One Million Dads is an online project of the American Family Association, a 501(c)3 nonprofit, conservative, pro-family organization based in Tupelo, Mississippi. AFA has been in existence for over 35 years and is a well-respected member of the pro-life and pro-family community. AFA exists to motivate and equip citizens to change the culture to reflect Biblical truth. The mission of One Million Dads, is the mission of Ezekiel 37. The men of the church have long been asleep. We have relinquished our God given position of leadership. Not to subjugate our families, but to lead them with the loving hand of Christ. Our hope is to wake up the fearsome wonder that is the mighty man of God and restore him to his role as leader, teacher, counselor, and then thereby change the world we live in for the better.
So who are they boycotting or protesting? Ezekiel 37 seems to be all about bones and graves.