Hilton Hotels is spending $550M on a program that will allow guests to choose their rooms, check in, and open their rooms with their smartphones.
The company plans to announce this week new technology intended for its 4,200 properties world-wide. Targeting younger travelers, Hilton is aiming to leapfrog competitors that already have rolled out new services like turning mobile phones into room keys. Guests already can check in and check out with a few punches on a smartphone or tablet-computer screen at all of Hilton’s hotels in the U.S., the company said. By the end of summer, travelers will be able to see the location of and select their own rooms by mobile phone at six brands, from the midscale Hilton Garden Inn to the luxury Waldorf Astoria. Next year, Hilton says, arriving guests can begin using their smartphones to unlock the doors to their rooms, rather than waiting on any lines clogging the front desk to pick up a key. That feature will be available at most of the company’s hotels world-wide by the end of 2016.
Starwood is also testing phone-based room keys and expects to launch their program at all W Hotels by next year. Other major chains have similar plans.