From PETA’s website:
With jobs in Detroit disappearing, many residents are struggling. As they’re forced to choose which bills to pay, the Detroit Water and Sewerage Department has chosen for them―shutting off water and leaving many people high and dry. The department put the shutoffs on a temporary hiatus, but people’s water bills are mounting. So with the help of a generous PETA member, we have come up with one small way to assist Detroit residents and save animals, too. Thanks to this donor, PETA will be able to pay off the water bills for 10 families who commit to going vegan for one month. We’ll also help them get started by giving each family a basket of healthy vegan foods and recipes. The last thing that people who are struggling need is increased health-care costs. By accepting our offer to go vegan, not only will families be getting an immediate financial boost and helping animals, if they stick with it, they’ll also lower their risk of obesity, heart disease, cancer, diabetes, and strokes.