Last weekend Apple CEO Tim Cook marched in San Francisco’s gay pride parade. Yesterday Apple posted the below clip. Via Apple Insider:
Set to Coldplay’s “A Sky Full of Stars,” the short film is done in the style of Apple’s typical store opening featurettes, which let the images do the talking instead of overdubbed narration. The video starts out by showing preparations for the Pride Parade, including the handing out of rainbow-colored flags for the march and special edition T-shirts emblazoned with the word “Pride” just below a similarly colored Apple logo. Along with Cook, a few Apple products make appearances as well, with the iPad Air being used for logistics operations and numerous iPhones in the hands of employees. The remainder of the video shows different views of Apple’s significant 5,000-person presence in the procession, and wraps up with the tagline “Inclusion inspires innovation.”
This was the first year that an officially sanctioned Apple contingent marched in the parade.