Volkswagen: Eyes On The Road

Via AutoBlog:

Distracted driving continues to be a scourge to road safety around the world. In the US, the National Highway Traffic Safety Administration ran a graphic commercial in April appealing to young people about the dangers of texting and driving. In Hong Kong, Volkswagen helped with a technologically savvy way to make people understand the peril. For the innovative ad to work, a movie theater was equipped with a location-based broadcaster that could send a mass text to everyone in the room at once. At the same time, a special short film aired before the feature. In case you don’t see where this is going, we aren’t going to spoil the outcome.