Our new commercial “Airport Love” was created for the sports and outdoor market in Norway, Sweden and Finland. The film’s message is that sport is for everyone, no matter what team you play for. The film premiered at the same time as the opening ceremony of the Olympic Games in Sochi. Of many talented athletes in the film, there are also three Norwegians: Former world champion Anders Solum (freestyle football), Edward Strand (alpine) and Sune Wentzel (frisbee) all impress with spectacular stunts.
The spot ends with the well-worn “shocker” – OMG, the hot girl is into chicks. The most-liked comment on YouTube nails it: “The trouble with this ad is that the male-dominated Russian elite don’t have as much problem with girl on girl as they do with guy on guy. Which by the way is hardly different from the situation today in the uber-progressive US of A. So you can have Britney make out with Madonna, but you can’t have Timberlake make out with Clay Aiken.” The stunts are pretty cool.
(Tipped by JMG reader Bernie)