Via press release from American Atheists:
On Thursday, American Atheists launched a new billboard near Metlife Stadium with a dig at prayer. It is believed to be the first-ever atheist-sponsored ad aimed at a Super Bowl audience. The billboard features a priest cradling a football with text reading, “A ‘Hail Mary’ only works in football. Enjoy the game!” The billboard will run through Super Bowl Sunday. “Prayer is superstition, plain and simple,” said American Atheists President David Silverman. “It trivializes the dedication of the players and takes away from their achievements. A third of football fans pray in hopes of helping their team. These are adults we’re talking about—people with children, people with careers, people who vote. It’s 2014; it’s time to stop believing that prayer works. Give credit where credit is due and celebrate what this is really about—coming together to cheer on hard-working athletes doing what they do best.
The convention mentioned on the billboard will feature former Vikings punter Chris Kluwe as its keynote speaker.