Add soft drinks to the lengthening list of products on Bloomberg’s hit list. The above poster is now plastered all over the subway system.
Mayor Bloomberg defended the graphic posters. “What do you want to do? Do you want to have people lose their legs?” Bloomberg said Tuesday. “Or do you want to show them what happens so that they won’t lose their legs? Take your poison. Which do you want?” Health Commissioner Thomas Farley said the ads are needed to warn consumers about the massive portions they are eating and drinking. “The portion sizes that are marketed are often much more than humans need,” said Farley. “We are warning people about the risks of super-size portions so they can make more informed choices about what they eat.
Other vivid campaigns from the NYC Department of Health have included graphic depictions of smoking-related cancers.